Is the relationship between advertisers and consumers hitting a rough patch? As any good marriage counselor will tell you the root to a good marriage is communication, communication, communication. With the introduction of Web 2.0 and social media, we have entered an age where the old methods traditionally used to define and place consumers in the appropriate demographic is increasingly becoming obsolete.The introduction of newer technologies has seen the well known ‘tick-a- box consumer’ of old evolve into a more sophisticated, computer savvy demanding breed . Consequently, the use of these technologies has had a dramatic effect on how advertisers … Continue reading Advertiser vs Consumer: How can we bring the love back?
Creating a press release for a campaign or assignment requires thought and preparation, without the core fundamentals your release may end up right in the trash folder of your recipients email. A well-written press release can be an invaluable asset to your company and the success of the content within the release you’re trying to help generate attention for. Here are 7 mistakes most commonly made when writing a press release that you can easily avoid to become more successful at pushing your product, website or idea. 1. Lack of proper research. Spend the time to read and subscribe to … Continue reading The 7 Mistakes Most Press Release Writers Make
Am auzit clienti care spun: “Noi anul acesta nu mai cheltuim banii companiei pe agende si calendare, pentru ca am facut prea multe in anii trecuti si am ramas cu ele …” In primul rand, daca consideri ca ai cheltuit banii si nu i-ai investit, inseamna ca primul pas este sa schimbi compania de publicitate cu care lucrezi acum. Atat agendele cat si calendarele trebuie vazute ca investitii in imagine si de aceea comenzile trebuie gandite astfel incat sa aduca plus valoare si beneficii de imagine companiei. Asa cum este gresit sa produci mult mai multe decat ai nevoie, este … Continue reading Agende si calendare 2010
Wouldn’t want to have in every day of your life the feeling that “In Every Day is Saturday” an to have that weekend – holiday feeling? Every Day is Saturday is one of the newest personal development programs available in the internet and started by the motivational speaker Sam Crowley. It consists in 6 CD’s which are delivered free of charge anywhere in the world (you just have to pay for shipping and handling). Please give it a look here. Continue reading Every Day is Saturday
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One of the biggest challenges in 2009 for all the airline companies will be to preserve market shares, incomes, to find new sources for business and quite to reinvent themselves. The Slovenian Adria Airlines teamed up with Mini adding promotional messages on their mini (around 50 seats) planes. I liked very much the idea because I consider it extremely effective and targeted. And most of all, it can be done with a crisis budget having a very good impact. Continue reading Mini planes, mini budgets, great advertising ideas with Mini cars
I found some days ago a very nice article about Nintendo’s “Blue Ocean” business strategy. I promoted some years ago the idea of casual PC games in Romania and at that time I saw some studies telling that women are the biggest consumers of casual games. So what did Nintendo almost three years ago? Created a new market for the brand targeting women and families. Did it work? Damn, the risk was big but they “touched” the jackpot. The article was published by http://www.guardian.co.uk and is signed by Lucy Barrett. Enjoy! For the past two years, Nintendo has been dominating … Continue reading Nintendo’s Blue Ocean strategy
Emarketer.com a publicat de curand o statistica referitoare la evolutia mediilor de publicitate in Statele Unite, trend care intr-o mare masura este asemenator cu situatia din Europa. Enjoy! Continue reading In ce directie merg bugetele de publicitate?
Anul trecut, cheltuielile pentru promovarea complexurilor rezidentiale pe posturile de televiziune, presa scrisa si statiile radio au atins trei milioane de euro. richland_real_estate.jpg Dezvoltarea complexurilor rezidentiale, mai ales in Bucuresti, a condus la aparitia unor noi investitori pe piata publicitatii. Dezvoltatorii au ales sa-si promoveze ofertele imobiliare mai cu seama pe outdoor si in presa scrisa. Anul trecut, in ziare si reviste au aparut 5.093 de machete publicitare pentru complexurile rezidentiale, in valoare bruta (rate card) de 5 milioane de euro. Valoarea investitiilor publicitare ale dezvoltatorilor imobiliari este modesta, comparativ cu bugetele alocate de jucatorii din categoriile traditionale (berea, cosmetice, … Continue reading Dezvoltatorii imobiliari au inceput sa investeasca in campanii de promovare
I like music and I like advertising. “The Night of The AdEaters” /”La Nuit Des Publivores”/”Noaptea Devoratorilor de Publicitate” is an event I like to attend every year. It is a professional duty to attend but also an opportunity to mix business and pleasure. The Night of the AdEaters is a show that now runs in more that 40 countries worldwide dedicated to showing the production of advertising among 60 different nationalities on the Big Screen and in a crazy atmosphere! It’s the opportunity to fling open a window on the world and for six hours to get a taste … Continue reading Shukar Collective @ “The Night of The AdEaters, Bucharest, 2008”