Ad Agencies Love LinkedIn But Not Slideshare

mark-sneider-hed-2013When hunting for new business, agency leaders have embraced the use of social media platforms, but only the most established hubs.

In a new poll from RSW/US—shared exclusively with Adweek—46 percent of 300 agency honchos described LinkedIn as the “most important” social media vehicle for generating new business leads, well above blogging (24 percent), Facebook and Twitter (both at 14 percent) and Google (just 2 percent). The same poll, though, found that only 21 percent use SlideShare to market their agencies to prospective clients.

Interestingly, SlideShare has been around nearly as long as LinkedIn—seven years compared to 10. So, both are ancient in the realm of social media, but obviously LinkedIn is a bigger name in b-to-b networking.

“It’s more top of mind. It’s a little bit more corporate,” explained Mark Sneider, president of RSW/US, a Cincinnati-based new business consultancy.

Also, LinkedIn “requires the least amount of effort to maintain and use effectively,” Sneider said. “All I have to do is to invite somebody into my network and now I have a network.”

Podcasting goes back even further than LinkedIn or SlideShare but like SlideShare, is seldom used in marketer prospecting. More than three-quarters of the poll respondents don’t use podcasts—or blogs, for that matter—to connect with prospects. Why? Because, like Twitter, these tactics are time- and labor-intensive. Continue reading “Ad Agencies Love LinkedIn But Not Slideshare”

The Top 7 Webinar Statistics You Should Know About – Infographic

Great infographic about webinars just pubished showing that out of 8197 webinars analyzed over the last 6 months… – 18% of companies run webinar one to 3 times per month – The average webinar lasts 65 minutes and has 28 attendees – The most popular times to run webinars are Tuesdays to Thursdays! More stats in the infographic. Enjoy!       Continue reading The Top 7 Webinar Statistics You Should Know About – Infographic

Alex Cernatescu Infinit Solutions va vorbi despre Tradigital

Echipa care organizeaza Romania Marketing Summit pe 12 decembrie este pe ultima suta de metri cu evenimentul si va avea un weekend plin. Alex Cernatescu  va veni la Romania Marketing Summit  cu exemple despre noul tip de publicitate “tradigital”, despre abordarea de tip ecosistem cu digitalul la baza si despre cum va trebui sa abordam ca marketeri comunicarea in 2013. Vom vedea case study-uri interesante si de asemenea trenduri la care va trebui sa fim atenti in 2013. Infinit Solutions Agency este una dintre cele mai mari agentii independente locale de digital si un adevarat exemplu de success story de business … Continue reading Alex Cernatescu Infinit Solutions va vorbi despre Tradigital

Emotiile din marketing

Astazi am publicat pe blogul Top Estate un nou articol despre “Emotiile din marketing”. Americanii se uita in medie 7 ore pe zi la televizor. 7 ore!!! In tot acest timp urmaresc suficient de multe clipuri publicitare astfel incat marketerii sa-i invete ce sa simta si cum sa simta. Exista clipuri publicitare care iti creeaza niste emotii extrem de puternice si unele care pur si simplu te lasa rece. Emotiile sunt decisive atunci cand achizitionezi o casa, de exemplu si ai de ales intre mai multe la preturi relativ apropriate. Tot emotiile functioneaza si in hypermarket cand alegi un produs … Continue reading Emotiile din marketing


De curand s-a lansat un nou portal de comunicate de presa, si anume Comunicatele de presa sunt un mod excelent de a-ti promova compania si site-ul acesteia. Acesta este si motivul pentru care am creat, pe care poti publica in mod gratuit un numar nelimitat de comunicate de presa despre compania ta sau clientii pentru care lucrezi, in conditiile in care lucrezi intr-o companie specializata in astfel de servicii. este construit pe platforma WordPress, este optimizat pentru motoarele de cautare, comunicatele de presa fiind publicate automat pe pagina noastra Facebook si pe contul Twitter. este social … Continue reading UN NOU PORTAL DE COMUNICATE: WWW.COMUNICATEMEDIA.NET

Clubv3 Launches Social Media Strategy Agency Mushbloom

Douglas, Isle of Man

Isle of Man-based social network games and media specialist Clubv3 today announced the launch of its dedicated social media strategy agency, Mushbloom and the website

Clubv3 is a leading developer and publisher of social network games. Having grown from the initial two directors to a team of over 25 people in the Isle of Man, UK, Romania, Ukraine, USA, the Philippines and China, Social Media Strategist Adrian Niculescu has now joined the team to build the Mushbloom brand and client base.

Social media strategy is the term used for a company’s and/or brand’s management of its presence on online social media platforms such as Facebook, Youtube, Twitter, Linkedin and many others, as well as the use of blogs and virtual goods applications (including games) on the internet. Continue reading “Clubv3 Launches Social Media Strategy Agency Mushbloom”

The Hundred Thousand Dollar Dentist Visit: Money From Viral

A seven-year-old kid goes to the dentist to have a tooth removed and feels woozy as the anaesthetic gradually wears off. Dad records his kid’s verbal ramblings for two minutes. Video ends up on YouTube in January 2009. It goes viral.

Just over a year later the Dad has a thriving internet business off the back of one video shot on a camera phone.  True story.

Who are these people? Where did they come from? What was the dad’s motive for filming his son in this state? And how did this translate into a hundred thousand dollar money-making marketing venture?! Let’s find out.

First, somewhat confusingly, father and son have the same name: David DeVore. So, from this point on, we’ll call them David Sr and David Jr. The DeVore’s are from Orlando, Florida and David Sr’s line of work revolved around real estate.

What was the inspiration?

David Jr had been suffering from hyperdontia– the presence of an extra tooth. David Sr filmed the footage to reassure his wife (who was involved in a meeting) that the dental procedure had gone to plan and there was no reason to be unduly concerned. He posted his findings (to his friends’ amusement) on Facebook, and then later on YouTube. His. Very. First. Post.
Continue reading “The Hundred Thousand Dollar Dentist Visit: Money From Viral”

Marketwatch 2010

After months of persuasion, I’m delighted to report that resident global real estate investing expert Lief Simon has agreed, finally, to return to the role he filled for many years earlier in his career and to begin producing, again, a global property investment service. Lief has been making money buying, selling, flipping, and renting out real estate around the world for more than 17 years. He’s built an extensive portfolio of international property holdings and boasts an impressive track record of success. All this experience will be brought to bear in Lief’s new Global Property Investor’s Marketwatch, launch date imminent. … Continue reading Marketwatch 2010

Alcohol Advertising Heading For The Gutter?

Fosters.Smirnoff. Budweiser. Pimms. Guinness.Bailey’s. You know the brands, you know the ads and you probably know what some (most?) of them taste like too. But you may need to savour that (hazy?) memory if the people at the National Institute of Clinical Excellence (NICE) have their way. NICE, an independent advisory group to the NHS, published a 100-page report on Wednesday issuing recommendations that they believe will help reverse Britain’s underage and binge drinking culture- including a total ban of all UK alcohol advertising and a steep increase on the prices of all alcoholic beverages. According to Professor Ian Gilmore, the President of the Royal College of Physicians and Chair of the Alcohol Health Alliance UK, … Continue reading Alcohol Advertising Heading For The Gutter?

5 Secrets to Successful Crowdsourcing

Crowdsourcing is the latest Web buzzword – it can also be as confusing as a tuk-tuk ride through Bangkok. Handle Crowdsourcing with care. An increasing number of businesses are turning to Crowdsourcing to drive more efficient ideation, innovation and marketing. Not to mention Crowdsourcing as a next generation outsourcing/partnersourcing model. But how do you make it work? Here are 5 secrets to successful Crowdsoursing: 1. Leadership – a crowd needs a strong leader and a clear, inspiring mission. Crowds form for a reason – not just for the hell of it! 2. A gaggle is not a crowd – until your crowd is at least 1,000 … Continue reading 5 Secrets to Successful Crowdsourcing