Rezumat economic 2009

Scaderea si redresarea spectaculoasa a burselor, revenirea statului ca jucator activ in economie, descoperirea uneia dintre cele mai mari fraude din istorie si intrarea in faliment a celui mai mare producator auto, General Motors, sunt doar cateva din evenimentele care au marcat anul 2009. Ceea ce a debutat in 2008 ca fiind cea mai grava criza mondiala de dupa cel de-al Doilea Razboi Mondial a continuat in acest an cu o recesiune fara precedent, care a fortat guvernele din intreaga lume sa pompeze mii de miliarde de dolari in economii. Rezultatul s-a materializat in datoriile publice immense accumulate de mai … Continue reading Rezumat economic 2009

New thinking rewarded at 2009 CIJ Awards Romania

The past year may have seen Romania’s real estate market decline drastically, but the industry still managed to produce a large number of intelligent, high-quality projects across all sector classes. The purpose of the 2009 CIJ Awards Romania was to determine which of these projects were the best of the best, and a high-powered jury was assembled to make these decisions. The winners this year tended to be projects or companies relatively new to the market, or those that demonstrated innovative solutions to longstanding problems. It was in this spirit that the first award of the evening, for Best Residential … Continue reading New thinking rewarded at 2009 CIJ Awards Romania

Christmas 2009 Shopper’s list

The most important market researchers from the most important shopping portals established the most requested products for the 2009 Christmas. Even if 2009 was not an easy year for many industries, Christmas is Christmas. They’ve established The Christmas 2009 Shopping List. 1. Cameras Holidays are the best occasions to take pictures and make short movies to share with the family and friends as well as on all the social networks. The favourite cameras for this season are: Nikon D90 SLR, Sony Handicam Camcorder, Canon Power Shot, Kodak Easy Share and Sony Cyber-shot. 2. Cell Phones and PDAs Most telecom companies … Continue reading Christmas 2009 Shopper’s list

10 reasons to be on Twitter

If you have something to say then go to Twitter.com and open an account. If you already have a twitter account and you are not sure what to do with it consider that this account can be more valuable than you can think of. Twitter is about leadership, innovation and status, all of them in posts which are no longer than 140 characters. Every Twitter account can include your profile with picture and link to your main website and is an excellent tool for personal branding. 1. Through Twitter, you can communicate “Generation Y style” no matter what age you … Continue reading 10 reasons to be on Twitter

Romania through my eyes … by Ilias P. Papageorgiadis

I recently read the book “Romania through my eyes…” after meeting its author Mr. Ilias P. Papageorgiadis who is the owner of one of the most active real estate agencies in Bucharest, More Real Estate Services. Reading this book is like seeing a movie with different cuts from different real life moments highlighting business related facts from the Romanian real estate market in 2008. After I started it I couldn’t let it go until it was finished because every chapter made me curious to see what’s next. Real estate adventures, hiring personnel, business environment, analyses, interviews are the main topics … Continue reading Romania through my eyes … by Ilias P. Papageorgiadis

Google and Heineken study for branding

This week, were published the results from a test performed by Google Netherlands along with Matrixlab, Heineken and Twist, the Heineken’s agency. The goal was to find which are the effects of the paid ads on branding. All the parts involved were pleased by the results. As the methodology, they compared the effectiveness of search against other media and studies the interaction of search with other media. They evaluated the impact of the campaign called “Jouw Heineken” which sent visitors to http://www.jouwheineken.nl where they could design custom beer bottles for purchase. In addition to search, the designers of the campaign … Continue reading Google and Heineken study for branding

Agende si calendare 2010

Am auzit clienti care spun: “Noi anul acesta nu mai cheltuim banii companiei pe agende si calendare, pentru ca am facut prea multe in anii trecuti si am ramas cu ele …” In primul rand, daca consideri ca ai cheltuit banii si nu i-ai investit, inseamna ca primul pas este sa schimbi compania de publicitate cu care lucrezi acum. Atat agendele cat si calendarele trebuie vazute ca investitii in imagine si de aceea comenzile trebuie gandite astfel incat sa aduca plus valoare si beneficii de imagine companiei. Asa cum este gresit sa produci mult mai multe decat ai nevoie, este … Continue reading Agende si calendare 2010

Great resources for beginners in online marketing and not only

One of the most common problems of the beginners in online marketing is that they don’t have a list. I reccomend using promotion programs which are available online which in return for a fee, allow you to send your message to hundreds of thousands of potential prospects who previously agreed in receiving this messages. One of the resources I use and reccomend is: http://www.onlinemarketingtools.tk Continue reading Great resources for beginners in online marketing and not only

Facebook si Twitter ajuta la depasirea depresiilor

Monitorizarea posturilor de pe retelele sociale ca Facebook, Twitter si MySpace ar putea ajuta la micsorarea numarului de sinucideri potrivit concluziilor a doi cercetatori de la Universitatea Victoria din Noua Zeelanda. Dr. Tiong-Thye Goh si asistentul sau Yen-Pei Huang au dezvoltat un sistem de scanare a retelelor sociale pentru a identifica anumite cuvinte cheie postate de personae intre 18 si 24 de ani. O proportie importanta de anumite cuvinte cheie arata ca userul risca o stare de depresie, suicid sau alte tulburari mentale. “Cand tinerii au deranjamente emotionale, in locul canalelor traditionale de a-si consulta prietenii, parintii sau specialistii, ei … Continue reading Facebook si Twitter ajuta la depasirea depresiilor

5 idei de luat in considerare pentru incepatorii in “Affiliate Marketing”

Afacerea denumita generic “Affiliate Marketing”, “Marketing prin afiliere” sau “Vanzari prin afiliere” este una dintre cele mai interesante zone ale activitatilor legate de internet. Totul pare foarte simplu, dar in realitate ai nevoie de cunostinte specifice si de a stii exact cum trebuie sa procedezi pentru a crea venituri pentru tine si site-ul/ blogul tau. Un afiliat este o persoana sau o companie care promoveaza prin bannere, link-uri sau articole produse sau servicii ale altei companii si primeste un comision daca genereaza vanzari, sau inscrieri la un newsletter, completarea unui sondaj, etc. Ca un exemplu basic, compania de cosmetice X … Continue reading 5 idei de luat in considerare pentru incepatorii in “Affiliate Marketing”