Attitudes, Product ReviewsLeave a comment

Covert Geo Targeter Plugin review

May 10, 2012May 10, 2012 Admin

If you use either Google Places or Foursquare you already understand how important is the geo targeting and also what huge income opportunity is represented by the local marketing both for online and offline marketers. Also, if you use Facebook, you already encountered Facebook Places and probably you heard at a conference or have read that its future is a combination between FB Mobile, Local Marketing and FB Events.

Soren Jordansen, John Merrick & Cindy Battye known worldwide as “The IM Wealth Builders” presents Covert Geo Targeter Plugin which lets you geo target your blog and insert your visitor’s geo location anywhere on it. The plugin is very easy to use but extremely powerful. geo targeting your blogs and using your visitor’s actual location in your titles, posts, ads and more can be a huge conversion booster for you. It realy makes you stand out from the crowd and it’s guaranteed to get people’s attention, make them read your posts and click your ads.
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AttitudesLeave a comment

De ce activitatea profesionala trebuie sa fie ‘fun’?

May 9, 2012 Admin

Calitatea vietii nu este o intamplare ci un proces pe care orice om are posibilitatea sa il creeze si sa-l mentina in fiecare zi prin ganduri si actiuni consistente. Calitatea activitatii profesionale urmeaza acelasi principiu iar rezultalele spectaculoase se petrec acolo unde se adauga ingredientele necesare. Am vazut numeroase companii unde managementul se efectueaza prin insuflarea fricii. Din exemple live si citind carti de specialitate am observat ca in astfel de situatii oamenii ofera minimum de performanta si nu isi folosesc decat o mica parte din potential. De obicei este vorba de companii in care managerul este de cele mai … Continue reading De ce activitatea profesionala trebuie sa fie ‘fun’?

AttitudesLeave a comment

Despre valoarea adaugata si legile succesului profesional

May 3, 2012 Admin

Fiecare dintre noi, din punct de vedere profesional activam in (cel putin) o piata, un “marketplace”. Fie ca vindem, oferim consultanta, stam in back office, sau ii manageriem pe altii, cumulat activam intr-un domeniu, sau doua, fiecare dupa cum considera ca este cel mai bine pentru el. Din pacate de multe ori nu reusim sa facem chiar ceea ce ne dorim si cum dorim iar aceasta este o cursa pentru ca viata devine ea in sine un job. Dar nu despre asta voiam sa scriu aici ci despre valoarea adaugata cu care fiecare dintre noi contribuie acolo unde isi desfasoara … Continue reading Despre valoarea adaugata si legile succesului profesional

Attitudes, PeopleLeave a comment

De ce imi place Tony Robbins?

April 25, 2012 Admin

Unul dintre cele mai interesante sentimente este sa primesti exact ceea ce ai nevoie, exact atunci cat iti trebuie si intr-un mod total neasteptat, de cele mai multe ori ascuns intr-o provocare careia initial ii dai conotatii negative. Viata mi-a oferit ceva ce culmea nici nu stiam ca imi lipseste si anume … o sa razi, timpul petrecut cu mine. Sa nu te gandesti la prostii!!! Noi oamenii avem in noi niste resurse extraordinare pe care abia le folosim pentru ca nici nu stim de existenta lor. De exemplu, stii ca doar respirand intr-un anumit fel iti poti schimba starea … Continue reading De ce imi place Tony Robbins?

Attitudes, Entrepreneurship, People, Personal DevelopmentLeave a comment

The smartest risk of becoming an entrepreneur

July 16, 2011 Admin

The other days I saw an article about Louis Lautman which founded International Sales University, a sales training and development company that works with top Fortune 500 Companies and hosts public seminars. I am on his e-mail list so I receive from time to time updates about his overall activity. Continue reading The smartest risk of becoming an entrepreneur

AttitudesLeave a comment

Cum sa castigi o zi?

June 17, 2011 Admin

De multe ori ne punem tinte foarte inalte vis-a-vis de volumul de lucruri pe care le putem duca la capat intr-o zi si de aceea, seara, avem impresia ca de fapt avem nevoie de mai mult timp si ne incearca un usor sentiment de frustrare. Continue reading Cum sa castigi o zi?

AttitudesLeave a comment

How we manage the gifts we have – my Bday present to you!

June 4, 2011 Admin

Usually at the beginning of each year and at every birthday I make a review of what I already achieved, what I have to improve, where I am in the journey towards my goals and which are the things standing between me and what I really want to achieve in life. I strongly believe that there isn’t a copy + paste solution to work for everybody but with the huge growth of Internet we all have access to the knowledge to transform the life in one full of possibilities where everything you desire to happen how you want and when you want.

Most of the times there isn’t an easy solution like to find everything in one place but the beauty of the game is to research various sources of information and find what works for you and apply what seems to be the most appropriate.

We all have one of several gifts which are inside of us from birth and due to our ignorance and the comfort of living small and comfortable they are not discovered, are not used, don’t bring value to the humanity and we arrive at a life full of compromises instead of the life of our dreams.
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AttitudesLeave a comment

Sa mergi la SPA este un must have pentru oricine doreste sa investeasca in propria sanatate

June 2, 2011 Admin

Unul dintre preturile pe care oricine doreste sa exceleze in business trebuie sa le plateasca inseamna sa petreaca foarte multe ore la birou, evntual in fata calculatorului, sa faca fata multor situatii stresante si unor presiuni de multe ori foarte greu de suportat. Sedentarismul este periculos pentru ca odata instalat ca obicei este foarte greu de inlaturat iar efectele pe termen lung asupra organismului uman pot fi devastatoare.

Echilibrul dintre mental si corp nu este nici usor dar nici greu de stabilit insa de cele mai multe ori necesita ajutor specializat. Noi romanii zicem ca ne pricepem la toate si de fapt aceasta este o cursa foarte periculoasa. Cei mai de succes oameni pe care ii cunosc au de exemplu un mentor pentru business, un consilier pentru relatii (chiar de cuplu), unul pentru modul in care se imbraca, un coach pentru fitness s.a. Aceasta delegare daca poate fi numita asa le asigura acel succes pe multiple planuri care pentru multi dintre noi pare de domeniul SF. Din pacate, traim intr-o societate in care suntem inoculati cu ideea ca trebuie sa muncim pentru o pensie de la stat si ca e gresit sa traim in bunastare si plinatate pana la 100 de ani. De asemenea, suntem tinuti ocupati de dimineata pana seara intre 25 si 50 de ani astfel incat sa nu avem grija de noi si sa ne cheltuim la varsta a III-a toti banii pe medicamente.
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AttitudesLeave a comment

Getting Word of Mouth Started: New Book PR Method

May 27, 2011March 29, 2011 Admin

We wanted feedback and a greater audience before publishing the print version of our new book. We gambled on a ‘public and peer review’ to help improve the quality of our book, and at the same time get out word of mouth. Did it work?

Authors and business people often go to extremes to publicize their book or product launch. Sometimes, the most successful method can appear in front of them. Take for example, book publicity. It is the one of the toughest cases to crack. Each year, at least 50,000 authors are published in the United States. Tens of thousands of authors publish electronic books. Most fail to get noticed. Very few achieve any of their goals as authors – to build up readership.

Here’s a way to get the word out and polish off your book before it hits the stores: sampling. Major corporations utilize focus groups, pollsters and other marketing experts to build up their brand name. This is similar to planting seeds to get a garden or orchard to grow. The more seeds you plant, the better your chances to grow vegetables or apple trees. As an author, you can use sampling or “seeding,” to build up awareness of your book. During the publishing process, we discovered a clever way to attract readers, and at the same time, we can upgrade our book.
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AttitudesLeave a comment

De cine asculta companiile de la noi in social media? (pamflet)

May 17, 2011May 17, 2011 Admin

Ma distreaza foarte tare cum multe companii din Romania sunt invatate cum sa se descurce in social media de “gurus”, “specialisti in social media” si “blogg(e)ri”. In general imi place sa stau deoparte si sa nu ma angajez in polemici ieftine fiindca prefer sa imi investesc timpul in directii mai interesante insa nu pot sa nu observ cum de exemplu gigantii telefoniei mobile de la noi se plang ca au pierdut cu sutele de mii de clienti uitand parca de nesatul cu care si-au plasat brandurile langa cuvinte si expresii demne de site-urile cu multe x-uri. Da, au cautat trafic … Continue reading De cine asculta companiile de la noi in social media? (pamflet)

AttitudesLeave a comment

Managers: Should Your PR Budget Stress Tactics or Strategy?

April 30, 2011March 29, 2011 Admin

If tactics are the name of the game for you, it really means you are not planning to effectively alter individual perception among your key outside audiences which then would help you achieve your managerial objectives.
If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you’re missing the best PR has to offer.

Such a budget would tell us that you believe tactics ARE public relations. And that would be too bad, becauseit means you are not effectively planning to alterindividual perception among your key outside audienceswhich then would help you achieve your managerialobjectives.

It would also tell us that, even as a business, non-profit orassociation manager, you’re not planning to do anything positive about the behaviors of those important external audiences of yours that MOST affect your operation. Nor are you preparing to persuade those key outside folks to your way of thinking by helping to move them to take actions that allow your department, division or subsidiary to succeed.

So, it takes more than good intentions for you as a manager to alter individual, key-audience perception leading to changed behaviors. It takes a carefully structured plan dedicated to getting every member of the PR team working towards the same external audience behaviors insuring that the organization’s public relations effort stays sharply focused.

The absence of such a plan is always unfortunate because the right public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences.
Continue reading “Managers: Should Your PR Budget Stress Tactics or Strategy?”