Advertising, Attitudes, Social Media Marketing TrainingLeave a comment

Ad Agencies Love LinkedIn But Not Slideshare

September 16, 2013September 14, 2013 Admin

When hunting for new business, agency leaders have embraced the use of social media platforms, but only the most established hubs.

In a new poll from RSW/US—shared exclusively with Adweek—46 percent of 300 agency honchos described LinkedIn as the “most important” social media vehicle for generating new business leads, well above blogging (24 percent), Facebook and Twitter (both at 14 percent) and Google (just 2 percent). The same poll, though, found that only 21 percent use SlideShare to market their agencies to prospective clients.

Interestingly, SlideShare has been around nearly as long as LinkedIn—seven years compared to 10. So, both are ancient in the realm of social media, but obviously LinkedIn is a bigger name in b-to-b networking.

“It’s more top of mind. It’s a little bit more corporate,” explained Mark Sneider, president of RSW/US, a Cincinnati-based new business consultancy.

Also, LinkedIn “requires the least amount of effort to maintain and use effectively,” Sneider said. “All I have to do is to invite somebody into my network and now I have a network.”

Podcasting goes back even further than LinkedIn or SlideShare but like SlideShare, is seldom used in marketer prospecting. More than three-quarters of the poll respondents don’t use podcasts—or blogs, for that matter—to connect with prospects. Why? Because, like Twitter, these tactics are time- and labor-intensive. Continue reading “Ad Agencies Love LinkedIn But Not Slideshare”

Social Media Marketing Training, Social Media Marketing Training4 Comments

10 Simple Ways to Improve Your LinkedIn Profile

September 15, 2013September 13, 2013 Admin

I say over and over again that LinkedIn has the biggest income per user from all social networking sites. You should include Linkedin in your social media framework because here you can find the most important entrepreneurs, managers and professionals. LinkedIn is a network that you should visit daily for professional development — whatever your employment status may be.

Is your LinkedIn profile ready to be seen by others? Here are ten suggestions to give you instant LinkedIn cred.

1. Upload a decent photo

Your LinkedIn profile photo sets the tone for everything else a viewer will experience on your page — just like match.com or Instagram. Except LinkedIn isn’t match.com or Instagram. It’s the world’s largest professional network. So that means:
•No blurry photos
•No photos of you cropped out of a group shot
•No photos of you at a ball park (unless you’re gunning to work for one)
•No avatars
•And for goodness sake, no selfies! (That’s mobile camera speak for self-portraits.)

If you don’t have money for a professional photographer, get a family member, roommate, or neighbor to take your photo against a solid colored wall. Try a few standing, then some sitting down. Get a few with a formal shirt, a few with a “business casual” top.

Or consider the low-cost approach I took: bartering with a photographer for your services or product. This was by far the best deal I made in my first year of business! Continue reading “10 Simple Ways to Improve Your LinkedIn Profile”

Social Media Marketing Training, Social Media Marketing TrainingLeave a comment

3 Things Social Media Managers Can Learn From Top Management

September 14, 2013September 13, 2013 Admin

As learning is an ongoing process, first, we see a lot of articles about what managers can learn from social media. As social media is rather a new science, management is a much older one. Vice-versa, what social media managers can learn from top management? Of course, most of the basic management principles apply to social media because of their similarity. Actually, they are both centered towards the actions of people you can’t quite control but are able to influence.

1. It is not about what you can do but instead about what you can inspire others to do. Management success is not measured on individual results but instead on the results of the people you influence. Still most companies have their social media managed solely by fairly low-level employees who have only recently completed their studies. While studying people are mostly measured on individual results (exams, SAT scores…) and competing with each other instead of collaborating with them. In social media results are measured based on the actions of others (such as sharing, liking or commenting), which requires influence and the ability to motivate others that many social media managers still lack. Continue reading “3 Things Social Media Managers Can Learn From Top Management”

Social Media Marketing Training, Social Media Marketing Training, Social NetworkingLeave a comment

LinkedIn is Raising $1Bn; Could Acquisition Be In Store?

September 13, 2013September 13, 2013 Admin

LinkedIn, which already has $873 million of cash and short-term investments sloshing around, now is seeking to raise an extra $1 billion by selling freshly issued stock. What’s behind the fund-raising binge? Lots of possibilities — with acquisitions being the most interesting idea.

In a news release, LinkedIn ticked off all the standard, vague reasons that companies cite for raising more money. The Mountain View, Calif.-based social network for professionals says it wants to increase its financial flexibility and “further strengthen its balance sheet.” It adds that it might use the money for working capital, expanding its already hefty product development and field-sales teams, expanding abroad, general administrative matters, or
capital expenditures.

LinkedIn also says it may use some of the money for “potential strategic acquisitions of, or investments in, complementary businesses, technologies or other assets.” So far in its 10-year history, LinkedIn has done occasional small acquisitions, but nothing all that big. It paid $119 million for SlideShare last year, and $90 million for Pulse (a mobile news feed app-maker) earlier this year. Doubtless there are lots more venture-funded startups that wouldn’t mind negotiating a sale that would give them ready cash — and access to LinkedIn’s 238 million members.
Continue reading “LinkedIn is Raising $1Bn; Could Acquisition Be In Store?”

Education, Entrepreneurship, Investments, Market Data, Marketing, MindmapLeave a comment

7 Lessons from Building a $15-Million-a-Year Lifestyle Business with No Loans, VCs or Angel Money

September 11, 2013 Admin

Often times there is a misconception that you can’t develop an amazing business without VC’s, investors and stuff. Mindvalley proved that not only this can be done but their success can be emulated and … you have to screw it and just do it. Vishen draws seven important lessons he learned in the past nine years of building Mindvalley from scratch. The takeaways fro this article are: 1. Your College Degree is Meaningless (and sometimes a liability) 2. Don’t Quit Your Day Job Too Soon 3. Business Plans are Mostly Bullshit 4. Control Your Equity 5. Forge Networks … Continue reading 7 Lessons from Building a $15-Million-a-Year Lifestyle Business with No Loans, VCs or Angel Money

Affiliate Marketing, Internet, Marketing, Mindmap, New Products & Services1 Comment

The Internet Marketer Rolodex 2013 just launched

September 10, 2013 Admin

I am in the process of updating and revamping the websites and blogs from the portofolio and one of them, launched in 2009 now is the host of The Internet Marketer Rolodex, a tool every marketer should have under his belt. Here is the demo and here is the website. Continue reading The Internet Marketer Rolodex 2013 just launched

Advertising, Marketing, Video MarketingLeave a comment

The Top 7 Webinar Statistics You Should Know About – Infographic

February 25, 2013 Admin

Great infographic about webinars just pubished showing that out of 8197 webinars analyzed over the last 6 months… – 18% of companies run webinar one to 3 times per month – The average webinar lasts 65 minutes and has 28 attendees – The most popular times to run webinars are Tuesdays to Thursdays! More stats in the infographic. Enjoy! Continue reading The Top 7 Webinar Statistics You Should Know About – Infographic

Advertising, People, Romanians Of The DayLeave a comment

Alex Cernatescu Infinit Solutions va vorbi despre Tradigital

November 23, 2012December 19, 2012 Admin

Echipa care organizeaza Romania Marketing Summit pe 12 decembrie este pe ultima suta de metri cu evenimentul si va avea un weekend plin. Alex Cernatescu va veni la Romania Marketing Summit cu exemple despre noul tip de publicitate “tradigital”, despre abordarea de tip ecosistem cu digitalul la baza si despre cum va trebui sa abordam ca marketeri comunicarea in 2013. Vom vedea case study-uri interesante si de asemenea trenduri la care va trebui sa fim atenti in 2013. Infinit Solutions Agency este una dintre cele mai mari agentii independente locale de digital si un adevarat exemplu de success story de business … Continue reading Alex Cernatescu Infinit Solutions va vorbi despre Tradigital

Advertising, AttitudesLeave a comment

Emotiile din marketing

June 20, 2012June 20, 2012 Admin

Astazi am publicat pe blogul Top Estate un nou articol despre “Emotiile din marketing”. Americanii se uita in medie 7 ore pe zi la televizor. 7 ore!!! In tot acest timp urmaresc suficient de multe clipuri publicitare astfel incat marketerii sa-i invete ce sa simta si cum sa simta. Exista clipuri publicitare care iti creeaza niste emotii extrem de puternice si unele care pur si simplu te lasa rece. Emotiile sunt decisive atunci cand achizitionezi o casa, de exemplu si ai de ales intre mai multe la preturi relativ apropriate. Tot emotiile functioneaza si in hypermarket cand alegi un produs … Continue reading Emotiile din marketing