Category: Pillar 1 of 7 – Marketing and Lead Generation
How to Magnetically Attract Clients You Love (And Who Pay You Top Dollar)
Video about the importance of showing up
Video about gratitude, how to start being grateful
How to overcome the fear of public speaking?
Videos about life: The Power Of Rituals
The Entrepreneurs Corner Paul Atherton interviewed by Patrick M Powers
Most of the times, during my daily office activity I either have as soundtrack my favourite music or interviews and other recordings helping me to stay focused and follow through. One of them, actually yesterday was an interview with Paul Atherton taken by Patrick M Powers, the organiser of Entrepreneurs In London networking event. This video is all about selling and how to do it effortlessly where others get stuck. Enjoy! Continue reading The Entrepreneurs Corner Paul Atherton interviewed by Patrick M Powers
The Sun sends to Earth in one hour the amount of energy which can fill the necessities of our society for a full year
This weekend I’ve started to read Richard Branson’s Like a Virgin and as I reached the chapter about the green energies my eyes were caught by a weird idea concluded from the research made by one of the entities within Virgin group: The Sun sends to Earth in as little as one hour the amount of energy we all humans consume in one year. This idea proved one again the huge business potential which is hidden in the industry of renewable energies. Of course, some may say that there are still territories where the electricity doesn’t exist but this is … Continue reading The Sun sends to Earth in one hour the amount of energy which can fill the necessities of our society for a full year
Why work and play go hand in hand
Before this weekend I flew to Isle of Man for an afternoon of intensive mastermind with a dear friend and business partner preparing the launch of an project actually serving a huge gap in the market. I can’t disclose any details now just that just going itself was a bit of a challenge. Actually we (me and my family) lost the plane from London Gatwick to Isle of Man due to the lack of care and incompetence from the staff of EasyJet and had to reschedule the flight for the next day through British Airways from London City. You know … Continue reading Why work and play go hand in hand
London was crowned world’s most visited city in 2013
I’ve never been to London as a tourist. The first time I came here was at 18 years old being sponsored by my mother. Gosh, what experience, back then. London is an amazing city any way you’ll look at it and in 2013 was crowned world’s most visited city as I’ve found in a recent newspaper. London welcomed around 16 million visitors in 2013, surpassing Paris with 15,9 million visitors in 2012. More details in the attached photo. Continue reading London was crowned world’s most visited city in 2013
What insights I got from Entrepreneurs in London event this week
One of the ads I saw few days back was from a bank saying that even the small businesses will be global. Maybe let’s say that not necessarily in terms of customers which for some businesses is not a target, but at least we can communicate with the leads, clients and staff via e-mail and social media from anywhere in the world. Recently, actually this week I attended the first edition in 2014 of the networking event Entrepreneurs in London along with +100 experienced, beginners and future entrepreneurs and after speaking with more than 20 of them I got some … Continue reading What insights I got from Entrepreneurs in London event this week
Free ebook download How To Get More Customers with Social Media in Just 12 Days
Just the other day, I had a huge “aha” moment about social media. Something that’s completely changed the way I promote my businesses, and that we believe will change the way you do too. Social Media Marketing Has Changed! Get More Customers with Social Media in Just 12 Days (free download) Get your copy today for free by clicking here. Continue reading Free ebook download How To Get More Customers with Social Media in Just 12 Days
Social Media Success in Real Life
Social Media is a tool. It makes it easier to communicate and engage with a large number of people across a very wide geographic area. Social Media is not the goal.
Now that’s actually really important so let me say it again, ‘Social Media is NOT the goal!” Having 50,000 Facebook Fans means squat if none of them visit your site or buy your product. Businesses operate to make money, not friends. That’s why real social media success can only come once you leave social media behind and enter the world of IRL.
Social media IRL, as the kids say, simply means ‘In Real Life’ or ‘offline’ or, more appropriate for the marketing world, ‘where things get bought’. Businesses use social media to engage with other brands or clients, to research buying decisions, to ask questions, to watch videos of cats and to meet new people. What they don’t do is hand over money for goods and services. Why? Because they can’t. Outside of being able to buy more cows for your Farmville, there simply isn’t the functionality to make large B2B purchases via social media. This is almost guaranteed to change over the coming years but for now, the purchase always takes place on a company website, by phone or in person – IRL.
Continue reading “Social Media Success in Real Life”
