Category: Pillar 1 of 7 – Marketing and Lead Generation

How to Magnetically Attract Clients You Love (And Who Pay You Top Dollar)

Attitudes, Entrepreneurship, Events, Social Media Marketing Training, Social NetworkingLeave a comment

Cine sunt cei mai influenti oameni din online-ul romanesc?

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Revista Biz organizeaza Social Media Summit, primul eveniment  regional despre influenta in online si strategii de marketing prin social media. Evenimentul va avea loc la Timisoara, pe 29 septembrie 2010. Social Media Summit pune in centrul programului ideea de “influencer” si influenta in mediul online.  In premiera, in Romania, revista Biz impreuna cu Zelist si Kaspersky Lab au realizat si lanseaza in cadrul evenimentului “Top 50 cei mai influenti oameni din online-ul romanesc”, determinat prin agregarea prezentei in online si masurarea indicatorilor din social media. “Am decis ca  Timisoara sa fie primul  oras in care organizam Social Media Summit datorita … Continue reading Cine sunt cei mai influenti oameni din online-ul romanesc?

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Clubv3 Launches Social Media Strategy Agency Mushbloom

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Douglas, Isle of Man

Isle of Man-based social network games and media specialist Clubv3 today announced the launch of its dedicated social media strategy agency, Mushbloom and the website www.mushbloom.com.



Clubv3 is a leading developer and publisher of social network games. Having grown from the initial two directors to a team of over 25 people in the Isle of Man, UK, Romania, Ukraine, USA, the Philippines and China, Social Media Strategist Adrian Niculescu has now joined the team to build the Mushbloom brand and client base.

Social media strategy is the term used for a company’s and/or brand’s management of its presence on online social media platforms such as Facebook, Youtube, Twitter, Linkedin and many others, as well as the use of blogs and virtual goods applications (including games) on the internet. Continue reading “Clubv3 Launches Social Media Strategy Agency Mushbloom”

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The Hundred Thousand Dollar Dentist Visit: Money From Viral

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A seven-year-old kid goes to the dentist to have a tooth removed and feels woozy as the anaesthetic gradually wears off. Dad records his kid’s verbal ramblings for two minutes. Video ends up on YouTube in January 2009. It goes viral.

Just over a year later the Dad has a thriving internet business off the back of one video shot on a camera phone.  True story.

Who are these people? Where did they come from? What was the dad’s motive for filming his son in this state? And how did this translate into a hundred thousand dollar money-making marketing venture?! Let’s find out.

First, somewhat confusingly, father and son have the same name: David DeVore. So, from this point on, we’ll call them David Sr and David Jr. The DeVore’s are from Orlando, Florida and David Sr’s line of work revolved around real estate.

What was the inspiration?

David Jr had been suffering from hyperdontia– the presence of an extra tooth. David Sr filmed the footage to reassure his wife (who was involved in a meeting) that the dental procedure had gone to plan and there was no reason to be unduly concerned. He posted his findings (to his friends’ amusement) on Facebook, and then later on YouTube. His. Very. First. Post.
Continue reading “The Hundred Thousand Dollar Dentist Visit: Money From Viral”

Attitudes, Social Media Marketing Training, Social Networking2 Comments

Banking Web 2.0 – How the major card issuers look at Social Media phenomenon?

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“We watched various brands and companies within our industry and elsewhere struggle, sometimes fail, to achieve their objective, which is always to get closer to the customer, to know more, to create a relationship” – Mike Boush, Vice President of E-Business, Discover Financial Services

The market’s major card brands issuers search all the time new ways of using social media sites to capture market intelligence and to promote their products and services. In the traditional marketing and advertising they couldn’t interact with customers so the social media sites are like the Alladin’s lamp fulfilling their wishes about finding out how the customers think. US Magazine Payments Source published this year an analysis of the way how the major card issuers are using social media to build awareness and sales.

Discover
Discover started the web 2.0 journey with the “Insider Discover” blog offering advices to consumers. Among the subjects were covered: mobile applications for account management, tips on choosing card designs, rewards and terms, student loans. Discover created another blog “I Love Cashback Bonus” where cardholders share tales about how they spent their rewards. Both blogs were started in 2009 and linked with the Discovery Facebook page; Continue reading “Banking Web 2.0 – How the major card issuers look at Social Media phenomenon?”

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Acest tren urmeaza sa plece din gara: Cele mai bune motive pentru a incerca Social Media Marketing

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Site-ul socialexaminer.com a publicat in acest an un studiu referitor la beneficiile aduse de social media marketing in afaceri din cele mai importante industrii care sunt promovate online. Concluzia? 85% au castigat mai multa expunere pentru afacerea lor, urmata de cresterea traficului catre site-ul promovat (63%). 56% au relevat faptul ca activitatea in social media le-a adus noi parteneriate de afaceri. 54% au fost ajutati de social media sa-si imbunatateasca pozitia in motoarele de cautare, 52% au generat lead-uri targetate, 48% au vandut mai multe bunuri si servicii si 48% au realizat importante economii in bugetul de marketing. Social Media … Continue reading Acest tren urmeaza sa plece din gara: Cele mai bune motive pentru a incerca Social Media Marketing

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Marketwatch 2010

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After months of persuasion, I’m delighted to report that resident global real estate investing expert Lief Simon has agreed, finally, to return to the role he filled for many years earlier in his career and to begin producing, again, a global property investment service. Lief has been making money buying, selling, flipping, and renting out real estate around the world for more than 17 years. He’s built an extensive portfolio of international property holdings and boasts an impressive track record of success. All this experience will be brought to bear in Lief’s new Global Property Investor’s Marketwatch, launch date imminent. … Continue reading Marketwatch 2010

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Alcohol Advertising Heading For The Gutter?

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Fosters.Smirnoff. Budweiser. Pimms. Guinness.Bailey’s. You know the brands, you know the ads and you probably know what some (most?) of them taste like too. But you may need to savour that (hazy?) memory if the people at the National Institute of Clinical Excellence (NICE) have their way. NICE, an independent advisory group to the NHS, published a 100-page report on Wednesday issuing recommendations that they believe will help reverse Britain’s underage and binge drinking culture- including a total ban of all UK alcohol advertising and a steep increase on the prices of all alcoholic beverages. According to Professor Ian Gilmore, the President of the Royal College of Physicians and Chair of the Alcohol Health Alliance UK, … Continue reading Alcohol Advertising Heading For The Gutter?

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5 Secrets to Successful Crowdsourcing

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Crowdsourcing is the latest Web buzzword – it can also be as confusing as a tuk-tuk ride through Bangkok. Handle Crowdsourcing with care. An increasing number of businesses are turning to Crowdsourcing to drive more efficient ideation, innovation and marketing. Not to mention Crowdsourcing as a next generation outsourcing/partnersourcing model. But how do you make it work? Here are 5 secrets to successful Crowdsoursing: 1. Leadership – a crowd needs a strong leader and a clear, inspiring mission. Crowds form for a reason – not just for the hell of it! 2. A gaggle is not a crowd – until your crowd is at least 1,000 … Continue reading 5 Secrets to Successful Crowdsourcing

Events, Music, Social Media Marketing Training, Social NetworkingLeave a comment

Signature, Rick Astley, The Coronas si Curiosity Killed The Cat au socializat cu fanii pe Facebook si Twitter

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Campania de marketing a lui Bay Festival a avut o importanta componenta de social media care a functionat “ca focul pe un lemn uscat” si a contribuit la succesul acestei prime editii. Dimineata, Jonathan si Jamie Irving, organizatorii, ne-au anuntat ca deja au stabilit detaliile de baza pentru editia din 2011. Mai multe detalii aici. Signature, Rick Astley, The Coronas si Curiosity Killed The Cat sunt alte nume care au socializat cu fanii pe Twitter si Facebook in timpul show-ului. Continue reading Signature, Rick Astley, The Coronas si Curiosity Killed The Cat au socializat cu fanii pe Facebook si Twitter

Press Releases, Social Media Games, Social Media Marketing Training, Social Networking2 Comments

Clubv3 Releases “What is the Appeal of Social Games?” Existential Psychotherapy Whitepaper

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Isle of Man-based social network games and media specialist Clubv3 today releases the whitepaper “What is the Appeal of Social Games?” on its website http://www.clubv3.com. June 16, 2010 — Clubv3 is a leading developer and publisher of social network games with the first four titles being released on initially on Facebook in June 2010. Having grown from the initial two directors to a team of over 25 people in the Isle of Man, UK, Romania, Ukraine, USA and China, the fast-growing business recently hired the author of the whitepaper, Ciaran O’Connor, as a content writer. Ciaran mixes his love of … Continue reading Clubv3 Releases “What is the Appeal of Social Games?” Existential Psychotherapy Whitepaper

Social Media Marketing Training, Social Networking2 Comments

The benefits of social media marketing

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Socialexaminer.com conducted a study this year on the benefits of social media marketing among a significant number of online marketers. The conclusions? 85% of them gained more exposure for their business, followed by increasing traffic to the website promoted (63%). 56% revealed the fact that social media activity brought them new business partnerships, 54% were helped by social media to increase the rise in the search rankings, 52% generated qualified leads, 48% sold more products/ services and 48% had savings in the overall marketing budget. Social Media has not to be seen as a medium where you can advertise your … Continue reading The benefits of social media marketing