Category: Pillar 1 of 7 – Marketing and Lead Generation

How to Magnetically Attract Clients You Love (And Who Pay You Top Dollar)

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Mini planes, mini budgets, great advertising ideas with Mini cars

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One of the biggest challenges in 2009 for all the airline companies will be to preserve market shares, incomes, to find new sources for business and quite to reinvent themselves.  The Slovenian Adria Airlines teamed up with Mini adding promotional messages on their mini (around 50 seats) planes.  I liked very much the idea because I consider it extremely effective and targeted. And most of all, it can be done with a crisis budget having a very good impact. Continue reading Mini planes, mini budgets, great advertising ideas with Mini cars

Advertising, Attitudes, Entertainment, Market Data, New Products & Services, Technology5 Comments

Nintendo’s Blue Ocean strategy

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I found some days ago a very nice article about Nintendo’s “Blue Ocean” business strategy. I promoted some years ago the idea of casual PC games in Romania and at that time I saw some studies telling that women are the biggest consumers of casual games. So what did Nintendo almost three years ago? Created a new market for the brand targeting women and families. Did it work? Damn, the risk was big but they “touched” the jackpot. The article was published by http://www.guardian.co.uk and is signed by Lucy Barrett. Enjoy! For the past two years, Nintendo has been dominating … Continue reading Nintendo’s Blue Ocean strategy

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Dezvoltatorii imobiliari au inceput sa investeasca in campanii de promovare

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Anul trecut, cheltuielile pentru promovarea complexurilor rezidentiale pe posturile de televiziune, presa scrisa si statiile radio au atins trei milioane de euro. richland_real_estate.jpg Dezvoltarea complexurilor rezidentiale, mai ales in Bucuresti, a condus la aparitia unor noi investitori pe piata publicitatii. Dezvoltatorii au ales sa-si promoveze ofertele imobiliare mai cu seama pe outdoor si in presa scrisa. Anul trecut, in ziare si reviste au aparut 5.093 de machete publicitare pentru complexurile rezidentiale, in valoare bruta (rate card) de 5 milioane de euro. Valoarea investitiilor publicitare ale dezvoltatorilor imobiliari este modesta, comparativ cu bugetele alocate de jucatorii din categoriile traditionale (berea, cosmetice, … Continue reading Dezvoltatorii imobiliari au inceput sa investeasca in campanii de promovare

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Shukar Collective @ “The Night of The AdEaters, Bucharest, 2008”

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I like music and I like advertising. “The Night of The AdEaters” /”La Nuit Des Publivores”/”Noaptea Devoratorilor de Publicitate” is an event I like to attend every year. It is a professional duty to attend but also an opportunity to mix business and pleasure. The Night of the AdEaters is a show that now runs in more that 40 countries worldwide dedicated to showing the production of advertising among 60 different nationalities on the Big Screen and in a crazy atmosphere! It’s the opportunity to fling open a window on the world and for six hours to get a taste … Continue reading Shukar Collective @ “The Night of The AdEaters, Bucharest, 2008”