Lead generation is all about developing interest of targeted potential customers in your brand and converting them into paying customers. Instagram is a place where you not only sharing photos with your customers, but sharing a personal, visual element of your products and services.
For lead generation strategy you need to follow some few steps.
- Share group and staff photos:
Taking and sharing groups and staff photos on Instagram gives your customers an opportunity to connect with your company. It helps to enhance the value of your Instagram marketing strategy. When you share your staff photos it gives audience a chance to know what’s happening behind the scenes of your company.
Team work and product demonstration pictures will add a human face to your business and will make your brand more engaging to the audience.
- Promote your products:
The main reason of using an Instagram in the first place is to get targeted potential customers and converting them into paying customers. To popularize your brand you should use Instagram marketing strategy to promote or show your product creation and packaging process.
To drive more traffic towards your brand, upload pictures and videos of your products and services. Try to keep your customers updated, it helps to build brand awareness and lead generation.
- Use Hashtags:
Including Hashtags (#) in your post is the best and most effective Instagram strategy to popularize your brand. Always use relevant, unique and business related keywords as Hashtags. It gives you an opportunity to interact, monitor prospects and customers who interact with your business.
Make sure to use Hashtags in a right way so that it can work as a best page ranking tool for your business. It will attract audience to buy from your company.
- Engage with other brands:
With Instagram marketing strategy alone, you can’t create much room for engagement, so you can increase your leads and engagement by liking, commenting and sharing other company’s visuals. It is the best content marketing strategy to increase brand interaction with other brands.
Engagement with other brands is the good way to increase valuable leads and customers traffic.
- Track your ROI:
The one thing that most of the businesses and marketers are always keen interest to find out is the value and returns on their Instagram marketing efforts (ROI). You should use Instagram Analytics Tools to track your ROI. It enables you to perform SWOT analysis or give you an overview of your marketing strength, weak points, and level of engagement.
Tracking of your ROI or campaign enables you to increase traffic to your business and helps to generate more leads.
Instagram has become the most popular social media choice for businesses and marketers to generate leads by sharing pictures and connect with other businesses, brands and service providers. Instagram marketing is the best place to get potential customers and convert them into paying customers.
You know what means when people say that it is best to jump on an opportunity right when it’s on the ground floor …
… when very few or almost no one is doing it … and when almost no one knows and understands it’s true potential…?
Well, that’s where Instagram marketing is at right now.
And when you acknowledge that:
1. Instagram is the FASTEST growing social network right now with over 400 Million users
2. The posts on Instagram have a 50% higher engagement rate than Facebook,
so once you understand THAT, you’re gonna realize that RIGHT NOW is the besttime to capitalize on this growing traffic monster.
Instagram is at it’s INFANCY right now when it comes to leveraging the truetraffic and profit potential that it’s cooking up to be. You can be part of the few selected that got it during the “ground floor” phase!
And, something out of this world, Instamate automates this entire free traffic giant for you.
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