Starting early 2011 I’ve become interested in reading a lot of resources about how brains work, how can we improve our lives and became in the process a huge fan of personal development. This is a tricky question:”Is your brain limiting your entrepreneurial success?”
According to scientific research, some of the benefits of brain games and teasers include the following: boosting brain activity, providing emotional satisfaction and a sense of accomplishment, enhancing memory and processing speed, helping to slow decline and reduce the risk of dementia, improving, concentration and reducing boredom.
For example, what’s the first word that comes to mind when you read this brain teaser? Johnny’s mother had three children. The first child was named April. The second child was named May. What was the third child’s name?
Most people immediately think of “June” because they quickly spot a familiar pattern: the sequence “April, May and June.” But if a person rereads the question and carefully analyzes the data, the answer Johnny becomes obvious.
Thanks to the way the human brain works, people have a built-in tendency to see what they want to see as well as what they expect to see.
Consider the huge implications of this for entrepreneurial pursuits.
Human brains are great at recognizing patterns (April, May, June). That’s why people tend to look for information that supports what they already believe to be true. But in doing so, they can miss information that exposes alternative viewpoints, creative solutions or competitive threats. The rest of the article can be read here.