Vlogs means a number of webpages where videos are published instead of articles. For Search Engine Optimization reasons, and also to be as explicit as possible they are accompanied by photos, text and even comments to be able to be categorised better. This trend came from two directions:
1. People prefer to deal with persons they know so a video appearance or pitch is much more effective than a text which can be written by anybody who wants to hide his identity.
2. The tone of communication through internet, especially due to the xplosion of social networks is more an more familar, buddy style, and a video helps this.
Also the algorythms of the search engines changed and pictures and videos are indexed and loved by them. Vlogs can be accessed not only through computers but also through mobile devices as mobile phones, smart phones and other gadgets. Usually, after creating a video you upload it to a video sharing site and after, through the embeed code you copy and pase it to any site or blog you want. Also, using the RSS technology you spread the video through internet to be seen by as many people as possible.
Videos are used for:
1. driving traffic to a website, squeeze age or affiliate link;
2. Search Engine Optimization – to build consistency for some keywords of interest to you;
3. to build an online reputation for you and your company;
4. to start new ideas, to spread them through the internet buzz and word of mouth;
5. to explain better something which can be misunderstood from a text.
The basics of a regular blog and of Vlog are the same but Vlogs seems simpler to manage. When you will join a video blogs community, the first step will be to create your own channel. After this step you will start organizing the data you have at disposal, like your favourite shows, podcasts and videos and also to upload your own and spread them all over the internet. Of course, anything depends on your interests. If you want just the whole world to see your new cat eaing and you gain 1 million visitors the result will be claps of hands from pet owners and pet lovers. The sme amount of visitors for a video pointing to something for sale can mean a lot of money in your pocket.
Vides should be included in any marketing and advertising campaign so knowing how to deal with them will be of a great help to you.