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Free ebook download How To Get More Customers with Social Media in Just 12 Days
Just the other day, I had a huge “aha” moment about social media. Something that’s completely changed the way I promote my businesses, and that we believe will change the way you do too. Social Media Marketing Has Changed! Get More Customers with Social Media in Just 12 Days (free download) Get your copy today for free by clicking here. Continue reading Free ebook download How To Get More Customers with Social Media in Just 12 Days
Communication quote from Peter F. Drucker
“The most important thing in communication is to hear what isn’t being said.” — Peter F. Drucker, Author and Management Expert Continue reading Communication quote from Peter F. Drucker
Our biggest education gaps
Most of us, the ones passionate about the personal development are aware of the important things which weren’t taught in schools when we attended them. Mindvalley published the results of a recent survey containing the opinions of 20,000 of its customers. The results speak for themselves. The information from this infographic also shows market opportunities for trainers, teachers and mentors. Enjoy! Continue reading Our biggest education gaps
Social Media Success in Real Life
Social Media is a tool. It makes it easier to communicate and engage with a large number of people across a very wide geographic area. Social Media is not the goal.
Now that’s actually really important so let me say it again, ‘Social Media is NOT the goal!” Having 50,000 Facebook Fans means squat if none of them visit your site or buy your product. Businesses operate to make money, not friends. That’s why real social media success can only come once you leave social media behind and enter the world of IRL.
Social media IRL, as the kids say, simply means ‘In Real Life’ or ‘offline’ or, more appropriate for the marketing world, ‘where things get bought’. Businesses use social media to engage with other brands or clients, to research buying decisions, to ask questions, to watch videos of cats and to meet new people. What they don’t do is hand over money for goods and services. Why? Because they can’t. Outside of being able to buy more cows for your Farmville, there simply isn’t the functionality to make large B2B purchases via social media. This is almost guaranteed to change over the coming years but for now, the purchase always takes place on a company website, by phone or in person – IRL.
Continue reading “Social Media Success in Real Life”
Ad Agencies Love LinkedIn But Not Slideshare
When hunting for new business, agency leaders have embraced the use of social media platforms, but only the most established hubs.
In a new poll from RSW/US—shared exclusively with Adweek—46 percent of 300 agency honchos described LinkedIn as the “most important” social media vehicle for generating new business leads, well above blogging (24 percent), Facebook and Twitter (both at 14 percent) and Google (just 2 percent). The same poll, though, found that only 21 percent use SlideShare to market their agencies to prospective clients.
Interestingly, SlideShare has been around nearly as long as LinkedIn—seven years compared to 10. So, both are ancient in the realm of social media, but obviously LinkedIn is a bigger name in b-to-b networking.
“It’s more top of mind. It’s a little bit more corporate,” explained Mark Sneider, president of RSW/US, a Cincinnati-based new business consultancy.
Also, LinkedIn “requires the least amount of effort to maintain and use effectively,” Sneider said. “All I have to do is to invite somebody into my network and now I have a network.”
Podcasting goes back even further than LinkedIn or SlideShare but like SlideShare, is seldom used in marketer prospecting. More than three-quarters of the poll respondents don’t use podcasts—or blogs, for that matter—to connect with prospects. Why? Because, like Twitter, these tactics are time- and labor-intensive. Continue reading “Ad Agencies Love LinkedIn But Not Slideshare”
10 Simple Ways to Improve Your LinkedIn Profile
I say over and over again that LinkedIn has the biggest income per user from all social networking sites. You should include Linkedin in your social media framework because here you can find the most important entrepreneurs, managers and professionals. LinkedIn is a network that you should visit daily for professional development — whatever your employment status may be.
Is your LinkedIn profile ready to be seen by others? Here are ten suggestions to give you instant LinkedIn cred.
1. Upload a decent photo
Your LinkedIn profile photo sets the tone for everything else a viewer will experience on your page — just like match.com or Instagram. Except LinkedIn isn’t match.com or Instagram. It’s the world’s largest professional network. So that means:
•No blurry photos
•No photos of you cropped out of a group shot
•No photos of you at a ball park (unless you’re gunning to work for one)
•No avatars
•And for goodness sake, no selfies! (That’s mobile camera speak for self-portraits.)
If you don’t have money for a professional photographer, get a family member, roommate, or neighbor to take your photo against a solid colored wall. Try a few standing, then some sitting down. Get a few with a formal shirt, a few with a “business casual” top.
Or consider the low-cost approach I took: bartering with a photographer for your services or product. This was by far the best deal I made in my first year of business! Continue reading “10 Simple Ways to Improve Your LinkedIn Profile”
3 Things Social Media Managers Can Learn From Top Management
As learning is an ongoing process, first, we see a lot of articles about what managers can learn from social media. As social media is rather a new science, management is a much older one. Vice-versa, what social media managers can learn from top management? Of course, most of the basic management principles apply to social media because of their similarity. Actually, they are both centered towards the actions of people you can’t quite control but are able to influence.
1. It is not about what you can do but instead about what you can inspire others to do. Management success is not measured on individual results but instead on the results of the people you influence. Still most companies have their social media managed solely by fairly low-level employees who have only recently completed their studies. While studying people are mostly measured on individual results (exams, SAT scores…) and competing with each other instead of collaborating with them. In social media results are measured based on the actions of others (such as sharing, liking or commenting), which requires influence and the ability to motivate others that many social media managers still lack. Continue reading “3 Things Social Media Managers Can Learn From Top Management”
LinkedIn is Raising $1Bn; Could Acquisition Be In Store?
LinkedIn, which already has $873 million of cash and short-term investments sloshing around, now is seeking to raise an extra $1 billion by selling freshly issued stock. What’s behind the fund-raising binge? Lots of possibilities — with acquisitions being the most interesting idea.
In a news release, LinkedIn ticked off all the standard, vague reasons that companies cite for raising more money. The Mountain View, Calif.-based social network for professionals says it wants to increase its financial flexibility and “further strengthen its balance sheet.” It adds that it might use the money for working capital, expanding its already hefty product development and field-sales teams, expanding abroad, general administrative matters, or
capital expenditures.
LinkedIn also says it may use some of the money for “potential strategic acquisitions of, or investments in, complementary businesses, technologies or other assets.” So far in its 10-year history, LinkedIn has done occasional small acquisitions, but nothing all that big. It paid $119 million for SlideShare last year, and $90 million for Pulse (a mobile news feed app-maker) earlier this year. Doubtless there are lots more venture-funded startups that wouldn’t mind negotiating a sale that would give them ready cash — and access to LinkedIn’s 238 million members.
Continue reading “LinkedIn is Raising $1Bn; Could Acquisition Be In Store?”
7 Lessons from Building a $15-Million-a-Year Lifestyle Business with No Loans, VCs or Angel Money
Often times there is a misconception that you can’t develop an amazing business without VC’s, investors and stuff. Mindvalley proved that not only this can be done but their success can be emulated and … you have to screw it and just do it. Vishen draws seven important lessons he learned in the past nine years of building Mindvalley from scratch. The takeaways fro this article are: 1. Your College Degree is Meaningless (and sometimes a liability) 2. Don’t Quit Your Day Job Too Soon 3. Business Plans are Mostly Bullshit 4. Control Your Equity 5. Forge Networks … Continue reading 7 Lessons from Building a $15-Million-a-Year Lifestyle Business with No Loans, VCs or Angel Money
The Internet Marketer Rolodex 2013 just launched
I am in the process of updating and revamping the websites and blogs from the portofolio and one of them, launched in 2009 now is the host of The Internet Marketer Rolodex, a tool every marketer should have under his belt. Here is the demo and here is the website. Continue reading The Internet Marketer Rolodex 2013 just launched
Life is the struggle of keep death to a respectable distance – enjoy this video from Jim Rohn
Life is the struggle of keep death to a respectable distance – enjoy this video from Jim Rohn. Continue reading Life is the struggle of keep death to a respectable distance – enjoy this video from Jim Rohn
pushing the humanity forward through my craft as an entrepreneur 