How to advertise with video on Instagram

Instagram is a place where most of the marketers expose their brand through sharing images. Another powerful way to share brand’s visual stories is through advertising Videos on Instagram.

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Businesses and marketers can promote their brands through both image and video advertising features provided by Instagram.

On social media networking sites, video is becoming top priority for some biggest brands like Nike, Puma, Intel, General Electric, Burberry, Lulu lemon, Ben & Jerry etc. to get more followers.

You can share creative and beautiful visuals using 13 filters provided by Instagram built specifically for videos. Here are some ways that will turn your Instagram videos into cinematic artwork dressed 15 seconds at a time.

To give an extra effect you can add motion speeds to your videos on Instagram. You are able to speed up and down using some tools and applications. Vintagio, Slo-gram, SloPro are some speed up and slow down tools that allow you to change the speed of the videos a bit.

To double the speed you can run the video twice through the application. You can do the same thing to slow down the speed of video.

If you want to do some customization in your videos, Twixtor is a tool that manipulates video to give an effect of higher frame per second shot.

Before start shooting a video you need to plan out what you’re going to shoot. Think about the beginning, middle and ending, clip length, time limit of the video. If your clip is too long or maybe they don’t start and end the way you want them to. The solution is to chop it down. Instagram provides you an option to trip down the video.

You can sequence your videos to order the clips and apply transitions between them. You can use iMovie or WeVideo video editing apps to rearrange the order of videos.

The wonderful thing about Instagram is to being able to edit the sound of videos before posting them. You can add sounds effects or mute or lower the sound of your Instagram videos. You can record narration to lay over your videos.

iMovie and Vintagio apps give an ability to control volume on your video as well as import music from your phone’s library.

Use of Hashtags (#) in your videos helps you to popularize your brand.

Always use relevant, unique and business related keywords as Hashtags in your videos. Including Hashtags in a right way in your videos will increase your brand’s visibility, search ability and generate brand awareness.

Conclusion:

Follow these tips that will help to make creative and outstanding videos to get more attention to your brand and help to achieve more targeted potential customers and lead generation.

 

You know what means when people say that it is best to jump on an opportunity right when it’s on the ground floor …
… when very few or almost no one is doing it … and when almost no one knows and understands it’strue potential…?

Well, that’s where Instagram marketing is at right now

And when you acknowledge that:
1. Instagram is the FASTEST growing social network right now with over 400 Million users

2. The posts on Instagram have a 50% higher engagement rate than Facebook,
so once you understand THAT, you’re gonna realize that RIGHT NOW is the best time to capitalize on this growing traffic monster.

Instagram is at it’s INFANCY right now when it comes to leveraging the truetraffic and profit potential that it’s cooking up to be. You can be part of the few selected that got it during the “ground floor” phase!

And, something out of this world, Instamate automates this entire free traffic giant for you.

=> Claim your piece of the Instagram marketing pie  here

You are welcome to share this article on your social media accounts and repost it on your websites and blogs with a link to this page. Also, you can sign-up to my newsletter and check my speaker website.

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