How to promote a smartphone application through social media?

I’ve just published an article about how to promote a smartphone application through social media in my social media strategy blog Adrian-Niculescu.eu. The article is focused on Iphone applications, being a huge fan of Iphone. Enjoy it here. The article is based on my presentation from Webstock 2010 where I used as case study a series of Iphone games – Brainbox Quizmaster series. The demo videos for the five games from the series are attached:









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