Other people’s opinion can kill your marketing and your business

Sometimes there is a wall blocking our imagination and this is … what other people think.

We are taught since childhood to care about what other people may think about us. And while this could keep us on the safe side of things it can break and destroy all our business efforts. And it can affect our life overall.

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This is the reason many businesses don’t go all in with their marketing and waste opportunity after opportunity … from the fear of what people say.

I had tons of bad moments in my life and business when I realized that I am all alone in front of the troubles so why should I care. There are companies missing sales, missing growth and going down towards bankruptcy because they fear this one thing — pushing their marketing to new heights. Continue reading “Other people’s opinion can kill your marketing and your business”

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Despre Conferinta Romania Marketing Summit – 12 decembrie 2012

Toamna este sezonul conferintelor si cred ca ai putea avea un full time job in a participa in fiecare zi la cate un eveniment. Ca in orice domeniu, se aplica regula 80/ 20, adica 20% din evenimente iti vor aduce 80% din rezultate. Cand participi la o conferinta poti cuantifica rezultatele prin know-how-ul suplimentar pe care il dobandesti, contactele noi pe care le intalnesti si de ce nu, colaborarile si afacerile pe care le generezi. Indiferent de domeniul sau afacerea in care activezi marketing inseamna ca sa aduci produsul sau serviciile pe care le oferi in drumul celor care au … Continue reading Despre Conferinta Romania Marketing Summit – 12 decembrie 2012

Emotiile din marketing

Astazi am publicat pe blogul Top Estate un nou articol despre “Emotiile din marketing”. Americanii se uita in medie 7 ore pe zi la televizor. 7 ore!!! In tot acest timp urmaresc suficient de multe clipuri publicitare astfel incat marketerii sa-i invete ce sa simta si cum sa simta. Exista clipuri publicitare care iti creeaza niste emotii extrem de puternice si unele care pur si simplu te lasa rece. Emotiile sunt decisive atunci cand achizitionezi o casa, de exemplu si ai de ales intre mai multe la preturi relativ apropriate. Tot emotiile functioneaza si in hypermarket cand alegi un produs … Continue reading Emotiile din marketing

Getting Word of Mouth Started: New Book PR Method

We wanted feedback and a greater audience before publishing the print version of our new book. We gambled on a ‘public and peer review’ to help improve the quality of our book, and at the same time get out word of mouth. Did it work?

Authors and business people often go to extremes to publicize their book or product launch. Sometimes, the most successful method can appear in front of them. Take for example, book publicity. It is the one of the toughest cases to crack. Each year, at least 50,000 authors are published in the United States. Tens of thousands of authors publish electronic books. Most fail to get noticed. Very few achieve any of their goals as authors – to build up readership.

Here’s a way to get the word out and polish off your book before it hits the stores: sampling. Major corporations utilize focus groups, pollsters and other marketing experts to build up their brand name. This is similar to planting seeds to get a garden or orchard to grow. The more seeds you plant, the better your chances to grow vegetables or apple trees. As an author, you can use sampling or “seeding,” to build up awareness of your book. During the publishing process, we discovered a clever way to attract readers, and at the same time, we can upgrade our book.
Continue reading “Getting Word of Mouth Started: New Book PR Method”

Games are a Reflection of Behavior as Told by John Satta

If this article has intrigued you we encourage you to look at the various “games” that you are “playing” and with whom. Who are your “teammates” and what kind of game are you playing? With increased awareness of our behavior, and the behavior of others, we are able to create a “win as much as WE can” mentality. Continue reading Games are a Reflection of Behavior as Told by John Satta

33 Reasons To Do A News Release

News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.

Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web.

News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.

Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web.
Continue reading “33 Reasons To Do A News Release”

3 Ways To Become A Media Bimbo

Bimboism is rampant in today’s media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers or magazines. How long do you stay with a story if it’s not pertinent to your interests or if the interviewee is dull? With so much competition for your attention it’s easy to move on to the next best thing.

Bimboism is rampant in today’s media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers or magazines. How long do you stay with a story if it’s not pertinent to your interests or if the interviewee is dull? With so much competition for your attention it’s easy to move on to the next best thing.
Continue reading “3 Ways To Become A Media Bimbo”

KYERO LAUNCHES PORTAL47.COM

OPP has learnt that Spanish property portal Kyero.com has soft launched a new company, Portal47.com, which will allow property portals in other countries to benefit from Kyero.com technologies. Deriving its name from Kyero’s research which suggests that there are now 47 countries in which British buyers are active, MD Martin Dell told OPP: “This is a complete turn-key service that will utilise the technology that exists within the Kyero.com site,” he explained. “Over the course of its history, we have spent some €2million on the development of the site. We realised that it solved a number of problems common to country-specific … Continue reading KYERO LAUNCHES PORTAL47.COM