The basic idea of Search Engine Optimization is to generate more targeted traffic that will mean more leads and sales for your company. We gathered the most important elements to be considered when optimizing a web project:

1. If your website is hosted on a domain, first optimize the website instead of switching to other;
The indexing process of websites usually takes months so you will have to be patient until you will see improvements in the posistioning of your web project;

2. Understand your target market and its needs;
Be sure that when you will attract new visitors towards your website to find relevant content and not to run immediatly; capture their name and email address and also offer them the chance to buy then through a special limited offer;

3. Be creative when choosing the keywords relevant to your business;
You have to be creative and use the free tools offered by the main search engines which will help you take the best decisions regarding picking the right keywords; Don’t use only the shortest keywords, use expressions which have less competition to be able to gain more hits in time;

4. Consider your audience when picking up the colours and layout for your site;
The design, colours, font style and size have to be adapted to your audience – age, social status, use social media widgets to make easy for visitors to share your content; and the best of all, be informative; people are looking for information over the internet; also you have to offer a good user experience to the visitors – to be easy to browse, friendly and functional.

5. Take good care of the website content;
The website content have to be updated as frequently as possible. Try not to have articles bigger than 400 – 600 words. In such a situation you will have to split the articles in two or three parts; Try to offer as many details as possible about the products you promote.

7. Stay away from tricks which can make your site banned by the search engines;
If you are interested in a long term online activity stay away from the tricks which can make you delisted from the search engines to make your work in vain. There are simple rules which have to be followed for a very good and effective search engine optimization.

Also, when building links to your website try to target the most important websites – authority ones.

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