Nintendo’s Blue Ocean strategy

I found some days ago a very nice article about Nintendo’s “Blue Ocean” business strategy. I promoted some years ago the idea of casual PC games in Romania and at that time I saw some studies telling that women are the biggest consumers of casual games. So what did Nintendo almost three years ago? Created a new market for the brand targeting women and families. Did it work? Damn, the risk was big but they “touched” the jackpot. The article was published by and is signed by Lucy Barrett. Enjoy! For the past two years, Nintendo has been dominating … Continue reading Nintendo’s Blue Ocean strategy