Nintendo’s Blue Ocean strategy

I found some days ago a very nice article about Nintendo’s “Blue Ocean” business strategy. I promoted some years ago the idea of casual PC games in Romania and at that time I saw some studies telling that women are the biggest consumers of casual games. So what did Nintendo almost three years ago? Created a new market for the brand targeting women and families. Did it work? Damn, the risk was big but they “touched” the jackpot. The article was published by http://www.guardian.co.uk and is signed by Lucy Barrett. Enjoy! For the past two years, Nintendo has been dominating … Continue reading Nintendo’s Blue Ocean strategy