ENGLISH-SPEAKING AGENTS ‘MISSING OUT’ ON DANISH BUYERS
International agents are not marketing to Danish buyers effectively, missing out on the chance to reach the estimated 43% of investors that plan to buy abroad in 2009, said Ole Bolvig Hansen, MD of Denmark-based exhibition organiser Bolig I Udlandet. Hansen said that, despite the Danes’ ability to speak and read English, the majority would only approach a Danish-speaking portal when it comes to buying. “Danes and Scandinavians don’t use and know English-language property portals,” he said. “Most people searching the Internet are using Danish and not English words and phrases. They don’t key in ‘property france’ for example, … Continue reading ENGLISH-SPEAKING AGENTS ‘MISSING OUT’ ON DANISH BUYERS
