Category: Marketing

Marketing – articles, videos and resources from adrianniculescu.com

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20 Golden Keys to Going Global

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Recently I’ve decided to narrow the focus of my blog towards Entrepreneurship and to strive to add as much value possible to the ones aiming to have their own business or taking the existing one to the next level. One of the key issues for the local business these days is how to add new strings of income or even starting new ventures by exporting and/or importing.
Of course, imports and exports has to start with the basics and it is mandatory to have and master the newest information to get started properly.

Of course, there are hundreds and thousands of resources available online and also I recommend some academic stuff like a master or even an MBA but these are not mandatory. What is important is to gather the correct knowledge, apply and update it. I’ve stumbled two weeks ago upon a new guide called “20 Golden Keys to Going Global”which is a practical guide entitled for every entrepreneur who wants to start an import export business and business owners who want to expand into new markets.
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Kaleidoscop The Unboring Home de la Greenfield

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De fiecare data cand ajung in Cartierul Greenfield din Baneasa si merg des in ultima vreme am un deja-vu cu minunata perioada din copilarie cand imi vizitam bunicii la Predeal si savuram aerul de munte. Aerul este diferit de restul Bucurestiului – pot confirma. Am zis initial ca ma sugestionez sa il simt altfel dar dupa incercari repetate m-am convins ca e “for real”. Continue reading Kaleidoscop The Unboring Home de la Greenfield

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How about Understanding the Key Elements to Building a Solid List

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Once you go into affiliate marketing, you will find that one of the key concerns you will have to focus on is building your leads. Leads often come in the form of e-mail addresses, behind which are real people with very real potential to become your customers, subscribers or members. Having a solid list of leads is assurance that you will be capable of reaching a ready market and generating income from there. Continue reading How about Understanding the Key Elements to Building a Solid List

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Location, Location, Location: Where to position your free reports in your site to promote your affiliate products

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There are so many ways to promote products in the marketing affiliate world. Some marketers have even gone to the extent of establishing ridiculous and weird promotional strategies for their products. Although it might be true that these strategies work, for the better part, to successfully promote in the affiliate marketing world need not be that extreme. All you need are to establish the right kinds of non-extremist strategies of promoting, push through with them, and you will soon have success at the tips of your fingers.

It is an established fact that affiliate marketers do not sell as much by trying to convince prospective buyers to purchase your product just once. Affiliate marketing finds its success in follow-ups and consistent promotions, and what better way to do this than free reports?

Prospects subscribe to your free reports due to the following reasons: first, is that before subscribing, they aren’t exactly sure if they want the product just yet, however, they might consider buying if they found something about the product that would be of benefit to them; and second, is that they are planning to buy the product, however, they want to know more about it before they do. Either way, your free reports have goals, and those are to promote your product and convince your prospects to buy them.

This might lead you to think that by making your free reports, you should focus on the content and nothing more. However, the positions of your free reports on your affiliate marketing sites are just as important as the content. Of what use would the content of your free reports be if your prospects have no means of getting to them? The strategies you employ in positioning your free reports should be as extensive as the strategies you employ in making them. This article will guide you through the most strategic places for you to position your free reports on your affiliate marketing site.
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What to highlight in free reports to increase your sales in affiliate marketing

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Free reports are the best follow-ups invented by the affiliate marketing world. Rare are the instances wherein you get to establish a sale just by a few convincing words on your pre-seller site, and so follow-ups are crucial. Some prospects need a little more courting before they finally make a decision of buying your product, and this is where free reports come in.



Free reports can contain everything and anything under the sun about your products, however, doing just that might spoil your chances of ever closing sales with your ever choosy prospects. In order for your free reports to bring you the results you want, and that is to increase your sales, you must focus on highlights instead of on complete information regarding the products your prospects might either already know or aren’t interested to know. Highlighting the right things will eventually make your prospects say “yes” to your products.

We like to buy products that are beneficial to us, therefore, you should HIGHLIGHT THE BENEFITS YOUR PRODUCT OFFERS in your free reports. The chances that your prospects already know of the advantages of buying your product are high. It is more likely that these benefits are the reason behind their subscribing to your free reports.
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The Products Make the Affiliate Marketing World Go Round – How to choose the products to promote

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Affiliate Marketing has become a relatively easy and convenient way of earning money, thus, attracting quite a number of followers. For those who are new to the business, they have quite a lot to learn before they get to reap the bigger fruits of affiliate marketing. In fact, there’s so much to learn, it is quite difficult to focus on where and how to start on your own affiliate marketing venture.

The focal point of affiliate marketing, or of any business enterprise for that matter, is the product. No exchange ever happens if there is no product involved. For those who are new to affiliate marketing, choosing a product to promote might make their head spin like crazy.

The following tips regarding what kinds of products an affiliate marketer should promote are perfect for beginners. For those who are more experience in affiliate marketing, however, do not fret. You might also get a few tips from this article (or this article might just confirm what you already know, which isn’t all that bad, either).
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Criteria for the Best Affiliate Marketing Programs

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Variety is a good thing but when there are so many choices for a single purpose, it can be very confusing. Such is often the case when prospective affiliates try to make their decisions regarding the best affiliate marketing program to use. Since the choice of an affiliate marketing program is critical to your success, find out which among the hundreds now available is the best program to use. Here are some criteria to look for:

The affiliate marketing program is top quality

Always go for the affiliate marketing program that is backed up by a reliable and trustworthy team with the appropriate and sufficient knowledge about the industry. Check the affiliate product and services as well. Are they for real, offer good value and are saleable? Remember that you will be putting your own credibility on the line when you sign up for that program. If it’s trustworthy, then you will be viewed as such as well.

The affiliate product is ‘hot’ or getting there

Stay current on market demands and about the ‘hottest’ and ‘to watch out for’ products. A simple search online will help you find out the kind of things that people are looking for and are willing to buy. There’s a good chance an affiliate marketing program is selling that product. When a product has a high market demand, it’s much easier to sell.
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The Best Techniques for Keeping Track of Your Affiliate Referrals

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The number of referrals you can generate for your affiliate marketing program can range from a few dozen to several hundreds. Great if there are only a few names on your list so far since they would be easy to familiarize with but what if you’ve collected enough names equivalent to a mid-sized city’s worth of phone numbers? Without an organized system, you could easily lose potential income from referrals you can’t monitor. Learn how to keep track of your affiliate referrals offline and online so you’ll never have to waste your efforts.

Offline tracking techniques

Just because you’re in affiliate marketing doesn’t mean all your affiliate referral prospecting methods are limited online. Offline activities can be incredibly useful for generating leads.

If you’re the type of affiliate who has an active social networking life, you probably make use of conferences, trade shows and meetings to mine affiliate referrals. If you do, then make sure you are organized enough to take advantage of all the prospects you get in touch with during these occasions.

An excellent way to do this is to obtain a prospect’s business card. That piece of paper should hold enough information for you to use later to get in touch with that person. If you attend multiple events or are constantly generating leads online, make a few notes on the back of the business cards so you never forget important information about the person, such as the event they attended, what they said and other business-related stuff you might have discussed.
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Top 10 Proven Ways to Drive Targeted Traffic …to Your Affiliate Marketing Site

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When you’re involved in affiliate marketing, easily one of the most major concerns you’ll have to face is driving traffic to your site. And not just any traffic – you’ll need targeted traffic. Here are the top 10 proven ways you can drive quality traffic to your affiliate marketing site and increase your income-generating potential:

E-mail campaigns

Used carefully, e-mail campaigns can easily drive targeted traffic to your affiliate marketing site. This can be done by providing highly relevant and valuable information on the body of the message and then offering a link that will bring the recipients into your site.



You can do this two ways: one is by providing the full content in the e-mail message and then offering a link inviting the recipient to view more similar write-ups on your site. Another is by giving only a portion of the content and offering the rest on the affiliate site. A linked e-mail signature should also be included.

Articles

Informative and how-to articles, especially well-written ones, are proven traffic baits for affiliate marketing sites. Include links to similar or additional information within the content body that can only be read from your site and provide additional links on your signature.
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What You Should Know About Affiliate Commission Payment Schedules

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Your earnings as an affiliate come in the form of commissions. This is a set percentage or portion of the total price of an affiliate product or service that you helped promote or sell. In many cases, it can also come from a portion of the monies generated through the efforts of downline members in your team. Continue reading What You Should Know About Affiliate Commission Payment Schedules

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The Power of Testimonials – Why They Work And How To Use Them

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Someone’s good word can be incredibly powerful. As a consumer yourself, wouldn’t you rather purchase a product that has been recommended to you by a friend even if it is unfamiliar to you? Given a selection of similar products, wouldn’t you rather try one that has had some glowing reviews even if you’ve never heard of them before? Such is the power of testimonials when used in promoting affiliate sites. Continue reading The Power of Testimonials – Why They Work And How To Use Them

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Are Your Free Reports Too Sales Pitchy? This is not the way to do it!

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The great sales pitch can be a bit overrated, seeing that majority of the most seasoned affiliate marketing customers and prospective members tend to be skeptical and jaded. When giving out free reports to promote your affiliate products, enthusiasm can cause you to produce a sales pitchy report, something that could be taken the wrong way by your prospects. If you want to make a good impression, writing a free report that smacks of too much sales pitch is just NOT the way to get people to purchase your affiliate products.

Why sales pitchy free reports are ineffective

There are several reasons why sales pitchy free reports are not recommended for promoting your affiliate products. For one, they sound rather suspect, are usually too colorful to be believable and, if they are especially badly written, are peppered by punctuation marks and bold letters that shouldn’t be where they are.

They also sound too desperate to be credible, sounding as if they were written with the sole purpose of making a quick sale. Furthermore, they usually do not present the whole picture to the reader, focusing instead on promoting a product profusely without considering how it can be useful or relevant to potential customers. Sales pitchy free reports usually lack the declaration that states its true value to its readers.

If you’ve read sales pitchy free reports before, you probably know exactly why you treated them with disbelief. If you’ve thrown away or deleted a sales pitchy free report you didn’t even bother to finish reading, you will understand why that’s NOT the way to promote your affiliate products.

Writing the right free reports without being sales pitchy

When you write free reports, consider them as part of your sales campaign. This means that they are essentially advertising and as such, should be able to gently push prospective customers into performing certain desired actions. Here are some very important things you have to remember when using free reports to promote your affiliate products:
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