In 2016 I would say that Linkedin will become the go-to place for any business wanting to drive more B2B sales. Both small businesses and corporations are looking for ways to market better on Linkedin. And, if you want to know, Linkedin has more than 300 million members and there are 5 million businesses present here.
Social media is a great way to enhance traffic generation efforts for your business. Whether business is small or large, social media helps in bringing traffic for them. Size doesn’t matter when it comes to branding with help of social media.
LinkedIn is one of the most effective social media networks which helps in bringing quality traffic for your products and services. It provides credibility and accuracy for your business. LinkedIn helps not only in driving quality traffic but also helps in growing your business to the next level.
Almost all the small businesses share the same objective for having online presence that is to have increased quality traffic for their business which can drive their sales. Following are the benefits of having a LinkedIn profile of your small business-
Whenever you promote your brand in an offline space, your target audience check about your business online to know more about your business. Your LinkedIn profile makes their search easy and they can discover you easily because of it.
Your profile helps in showcasing your work from where your target customer can get advantage of it. You can enhance your profile by adding videos, images and sales sheet this will also help in increasing credibility of your profile.
- Boost your online presence:
LinkedIn is one of the most effective way of boosting your online presence. A LinkedIn company profile is free marketing tool. It is not a replacement for your site but it drives traffic for boosting your sales.
It gives a chance to small businesses to connect with their potential customer and increases brand awareness. Make sure you use appropriate keywords and phrases for your company page. This will rank your page higher in search engine result.
- Increases sales:
People in your LinkedIn connection helps you in increasing sales. Your LinkedIn connections and network will affect your sales and assist to increase them. Through LinkedIn’s advance search capabilities, small business can target big companies which are beneficial for business in every manner.
It also helps small businesses to get connected to the big companies, relationship with whom can be beneficial for them. You can make use of LinkedIn’s ability for creating connections and growing your brand with just positive word of mouth.
- Targets correct audience:
Your LinkedIn contacts carry many potential customers in them. Use search option in LinkedIn to search your potential customers who need your services. Define your campaign and use combination of filters to define various audiences whom you like to engage for the campaign.
Send personalized email invitation to these potential customers. You can also request them through common contacts in this way you won’t get spams for others.
Just like other social media, LinkedIn also helps in improving your online presence and drive in target audience which helps in building brand loyalty and credibility. Now LinkedIn is not an optional part for small businesses. It help them in creating brand awareness and brings in target audience which helps in driving sales.
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