Good content is the fuel that drives a particular website or a blog. Some of us might be good at writing but we still can’t get what can be termed as ‘Quality content’ no matter how hard we try. Most of such problems are related to one’s experience in the field while some might have got the concept totally wrong in the first place. There aren’t any hard and fast rules or guidelines to content writing, but what many of us basically lack is a working format. In this article we will share few of our exclusive tips to good quality content writing that is guaranteed to get liked and will hopefully be shared. The points below are a step by step guideline to writing professional quality content for a website or a blog.
1. Get A Basic Idea About The Topic Before You Start Writing
This tip is the most helpful for people who are thinking about website content writing as a profession. You shall be bombarded with a number of various topics that you might or might not have any idea about. In most cases, it will be the latter and you might be entirely clueless. However, there’s no rocket science solution to this problem except for reading about the topic. Make sure you get a basic idea about what the topic refers to, understanding the topic will solve 70% of your problems of ‘what to write?’ and ‘where to start?’
2. Making Things Unique And Interesting
Like a picture of the painting of Mona Lisa is sure of not getting any major attention to the photographer. Same is the case with the article on things that most people know about is not going to be helpful to anybody. You need to make sure that you provide that special value to your content. Write about something that is unique or present an older topic from a never seen before perspective. The reader along with the need of getting information also wants the content to be interesting and intriguing. Make sure your writing probes the reader to read further.
3. Make A Basic Structure Of Content Before Putting Your Words In
Once you have a brief knowledge of the topic, make sure you refer to as many different blogs and websites to gather the information you need for writing your own article. You need to make a basic outline of how you will structure your article and what point you will mention first. Start with a heading, then the main content followed by a closing statement. You can never go wrong with this approach.
4. Get To The Point In The 1st Paragraph
This kind of approach is called the ‘Inverted Pyramid’ style. Never start with a paragraph that has no relation to the topic. Make sure you prove the article’s relevance to the topic with the word ‘go’. This will keep the reader from straying away from the subject and getting bored. For example, if you’re writing about the particular place, start the first paragraph exclusively about the place’s location, origin and its specialties. Remember, providing information about the topic is the prime motive of writing an article.
5. Use Bullet Points, Fewer Paragraphs And Shorter Sentences
If you ask me, reading bulk content and going through big paragraphs is not my cup of tea and I tend to get bored pretty easily. The key to writing content that is resourceful and interesting to the eyes is to write as few paragraphs as possible. Use bullet points where ever possible, as it’s easier for a reader to scan through an article if there are fewer paragraphs and more headings and bullet points. Shorter sentences will further improve the quality of your writing as most readers on the internet tend to ignore the use of punctuation marks. Writing in this style not only improves the content’s comprehensibility but also makes it look more organized.
6. Use Easy To Understand Vocabulary
A problem I have seen with many new writers, the use of good vocabulary in your article is important as it exemplifies and displays your confidence and knowledge. But many new writers put too many big and complex words even in an article written on a humble topic such as ‘dog food’. No reader wants to refer to a dictionary while desperately looking for information on a particular topic. It’s not that your average reader can’t understand big words but will usually tend to dislike the use of complex vocabulary. So make sure you use simple words that make your article as comprehensible as possible.
7. Don’t Be Too Casual Or Too Formal
The best of the internet articles are written in a language that treads on the fine line between formal and casual style of writing. If you’re writing an article that provides information about a certain thing. Make sure you use a language which is not too formal (looks like an essay for your English examination) or too casual (use of urban vocabulary like ‘kinda’, ‘hip’, ‘rad’ etc). Write a language that provides precise information about the topic in a neutral and easy to follow text.
8. Use Hyperlinks For Topics Readers Might Not Know About
In an article there can be various small topics that are vast. A reader might want to explore more about a certain topic, but in most cases ignores it due to the hassle of looking it up separately. This can affect the quality and comprehensibility of an article to a major degree. For example, there is an article about a place with a historical background; the reader might want to know a brief about the story behind the place. Providing hyperlinks will not only help the reader understand the topic much better but also improves the quality of your article.
9. Use Images Wherever Possible
Here’s a fact, nobody likes to read endless pages of plain text on the internet, unless he/she is reading a novel or an e-book. So make sure you include images with your content whenever it is applicable. For example, an article about ‘The Leaning Tower of Pisa’ might look more attractive and informative when the reader looks at the image of the particular monument. An image about the topic can make a huge difference in the reader’s understanding of the topic being explained in the article.
10. Understand A Reader’s Mindset While Reviewing Your Content
Put yourself in the reader’s shoes, what kind of articles would you like to read on the internet? What should be the formatting of an article to make it look more attractive? Make sure you think from a reader’s perspective before thinking about writing. It is essential to understand the reader’s mindset as an article is a product that is designed to serve the singular purpose of reading. An article should be reviewed from a reader’s perspective will only improve the quality and the chances of it being liked and shared and possibly going viral.
Luke Peters is a contributor at mediagroupperformance.com and likes to write share his knowledge about online marketing and social media. He is addicted to online world and loves to work for his own online venture.