Richard Branson shares his business wisdom through Entrepreneur.com: “Unfortunately there’s no shortcut or magic recipe to success — or if there is, I haven’t found it yet. Creating a successful and profitable business takes time, since you build your reputation as customers learn to trust and rely on you, one by one.

Also, there’s no guarantee that spending a huge amount of money on marketing will slingshot your business forward. If you spend your time looking for shortcuts, you will find one — right out of business.”

Richard recommends this checklist and the whole article can be found by clicking here.

1. Create a Useful Product or Service
2. Simplify Your Message
4. Embrace Social Media
5. Keep On Enjoying What You Do