Information products mean everything from documents, reports, electronic books, videos, training programs, coaching, courses and all other related ones. If you think of following this route you need to assess yourself first and see what market niche you can tap in. Of course, it will be extremely interesting to start writing about everything you can imagine but between you and me you know that this is not quite possible.

Also, because you will market further as an expert in that domain or market, you simply can’t be an expert in everything. Search within yourself and feel which are your inner passions and also assess yourself regarding your strengths and skills.

Basically you want to start a business out of selling information products. And a business is a vehicle between the offer and a demand in the market. The demand can be real or, if you have a million dollar idea, it can be created and the customers will jump on it.

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