Supported by a major media campaign to reach an estimated readership of 200,000 people “actively looking for property in their chosen destination”, the first edition of The International Retirement Directory is planned for February.
Providing information on over 60 countries, it will also offer advice on buying property overseas “and the importance of dealing with a company that is a member of a professional organization such as AIPP”, said Colin Miller of Millfield Publishing. “The Directory is the means to sell property and affiliated services to people who will actively be looking to buy,” he added.
As part of the campaign to promote the new directory, Millfield Publishing has invited a variety of governments to endorse it by writing a letter to appear in their respective country sections. So far, the list of those who have agreed to support it include: Portugal, Uruguay, Dominican Republic, Nevis, Bulgaria, Dubai, Costa Rica, Brazil, Malaysia, Cayman Islands, Philippines, Greece, Paraguay, Malta, Turkey, Belize, Bahrain, Honduras, Cyprus, Barbados, Spain, Sri Lanka, Trinidad & Tobago, and Tunisia. “We are waiting on confirmation from a further 30+,” claims Miller.
Millfield Publishing is working with PRo Global Media, the organisers of ‘The Retirement Show’ to develop an International Pavilion at their London Show in July 2009. “This will showcase international property developers and agents, plus governments wishing to promote their countries as retirement destinations – over 20 countries already have specific programmes to attract retirees,” said Miller.