Creating a press release for a campaign or assignment requires thought and preparation, without the core fundamentals your release may end up right in the trash folder of your recipients email.  A well-written press release can be an invaluable asset to your company and the success of the content within the release you’re trying to help generate attention for.  Here are 7 mistakes most commonly made when writing a press release that you can easily avoid to become more successful at pushing your product, website or idea. 1.  Lack of proper research.  Spend the time to read and subscribe to … Continue reading The 7 Mistakes Most Press Release Writers Make