Reciprocal and Non-Reciprocal Links…

Once your website is up and raring to go, it is important to start formulating a marketing strategy.  The obvious goal is to attract as many visitors as you can.  One of the best ways to do this is through a “Linking Campaign“. In order to begin your campaign, you must first understand the difference between reciprocal and non-reciprocal links.  A reciprocal link simply means that two websites are linking to each other.  Both sites generate traffic for each other simultaneously.  This follows the philosophy of, “You scratch my back, and I’ll scratch yours.”  A non-reciprocal link refers to a … Continue reading Reciprocal and Non-Reciprocal Links…