Designing a Reciprocal Link Campaign can be a tricky endeavor.  As a webmaster, you must choose your linking partners wisely.  Generally, a good rule of thumb is to ask yourself one question:  “Will this be a valuable resource to my readers?”  If you view it as a legitimate, valuable website, chances are Google will too.  Below you will find 7 tips for avoiding the major pitfalls new web developers often encounter. 1.) Do not link to sites that are irrelevant to yours.  Search engines only view relevant reciprocal links as a means of improving your Page Ranking. 2.) Avoid sites that have … Continue reading Seven Things to Avoid When Looking For Link Partners