I had the pleasure to present a lot of social media panels and trainings and in the last months I start most of them asking the audience: “Who is a social media marketer?”. Usually I see only few hands up. After that I say: “Hm, but … who has a Facebook and a Linkedin account?” Most hands are up and about 30 to 50% of the audience starts to laugh.

Really, the moment you start a social media account for yourself or a business you become a social media marketer. In 2015 I’ve launched my own 3 months Social Media Online accelerator and as a thank you for reading this message I want to give you for free one account. Please see the details here: http://socialmediatothebank.com/48-hours-only/. (the link is available only for a limited time, otherwise the price is $697).

It was said that 2014 was the year of Video Marketing because Video became a huge part of the way we market ourselves as professionals and our businesses.

In 2014 I witnessed for the first time the launch of few stellar products offering for pennies on the dollars the possibility to create videos for businesses.

These were: Videomaker FX, Explaindio and Easy Sketch Pro. Amazing software pieces doing for few dollars and some work what small studios do for hundreds of dollars. Amazing value I can say!

Video is even bigger in 2015 and if you don’t use it in your marketing mix you miss a lot of opportunities. Continue reading “Why 2015 is the year of video marketing and how your business can benefit from this trend?”