AttitudesLeave a comment

33 Reasons To Do A News Release

Admin

News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.

Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web.

News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.

Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web.
Continue reading “33 Reasons To Do A News Release”

AttitudesLeave a comment

10 ways to identify if your public relations company is right for you

Admin

PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an “ideal” PR company. Since public relations are about communication and steering the company towards realistic targets, you must consider a number or crucial and tangible issues.



PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an “ideal” PR company. Since public relations are about communication and steering the company towards realistic targets, you must consider a number or crucial and tangible issues.

Be clear that PR cannot be handled just by the firm it is a partnership between you and the PR experts. It is your inputs that will provide the PR firm with direction. You must on your side provide complete and updated information, be available to advice on or check material put together by the firm and spend time with the PR team on ideation. Only when the grounding is laid clearly will PR be successful.
Continue reading “10 ways to identify if your public relations company is right for you”

AttitudesLeave a comment

7 Tips To Become A Star Tv Guest

Admin

Cosmetic surgeon, Dr. Robert Kotler’s New York based publicist, made contact with the Paula Zahn Now program on CNN to schedule an appearance. Here’s what happened next. 1. Map out the segment with the producer *I was referred to one of the *bookers* who did a quick screening and then put me in contact with an associate producer. How one expert made a splash on CNN’S Paula Zahn Now, and how you can, too Cosmetic surgeon, Dr. Robert Kotler’s New York based publicist, made contact with the Paula Zahn Now program on CNN to schedule an appearance. Here’s what happened … Continue reading 7 Tips To Become A Star Tv Guest

EconomicsLeave a comment

3 Ways To Become A Media Bimbo

Admin

Bimboism is rampant in today’s media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers or magazines. How long do you stay with a story if it’s not pertinent to your interests or if the interviewee is dull? With so much competition for your attention it’s easy to move on to the next best thing.

Bimboism is rampant in today’s media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers or magazines. How long do you stay with a story if it’s not pertinent to your interests or if the interviewee is dull? With so much competition for your attention it’s easy to move on to the next best thing.
Continue reading “3 Ways To Become A Media Bimbo”

EconomicsLeave a comment

‘Date’ Your Customers; Keep Them Coming Back

Admin

In business, the customer is always right – sometimes confused, misinformed, rude, stubborn and changeable, but never wrong. Ever date anyone like that?

In business, the customer is always right – sometimes confused, misinformed, rude, stubborn and changeable, but never wrong. Ever date anyone like that?

Customers are the reason you have a business. Without them, no matter what you do, there isn’t any business.

Therefore, you should approach customer service the same way you approach a date. Nurture it with good habits and relentless care. Each date builds on the previous one. Each sale does the same in building customer retention.
Continue reading “‘Date’ Your Customers; Keep Them Coming Back”

Affiliate Marketing, MarketingLeave a comment

Location, Location, Location: Where to position your free reports in your site to promote your affiliate products

Admin

There are so many ways to promote products in the marketing affiliate world. Some marketers have even gone to the extent of establishing ridiculous and weird promotional strategies for their products. Although it might be true that these strategies work, for the better part, to successfully promote in the affiliate marketing world need not be that extreme. All you need are to establish the right kinds of non-extremist strategies of promoting, push through with them, and you will soon have success at the tips of your fingers.

It is an established fact that affiliate marketers do not sell as much by trying to convince prospective buyers to purchase your product just once. Affiliate marketing finds its success in follow-ups and consistent promotions, and what better way to do this than free reports?

Prospects subscribe to your free reports due to the following reasons: first, is that before subscribing, they aren’t exactly sure if they want the product just yet, however, they might consider buying if they found something about the product that would be of benefit to them; and second, is that they are planning to buy the product, however, they want to know more about it before they do. Either way, your free reports have goals, and those are to promote your product and convince your prospects to buy them.

This might lead you to think that by making your free reports, you should focus on the content and nothing more. However, the positions of your free reports on your affiliate marketing sites are just as important as the content. Of what use would the content of your free reports be if your prospects have no means of getting to them? The strategies you employ in positioning your free reports should be as extensive as the strategies you employ in making them. This article will guide you through the most strategic places for you to position your free reports on your affiliate marketing site.
Continue reading “Location, Location, Location: Where to position your free reports in your site to promote your affiliate products”

Affiliate Marketing, MarketingLeave a comment

What to highlight in free reports to increase your sales in affiliate marketing

Admin

Free reports are the best follow-ups invented by the affiliate marketing world. Rare are the instances wherein you get to establish a sale just by a few convincing words on your pre-seller site, and so follow-ups are crucial. Some prospects need a little more courting before they finally make a decision of buying your product, and this is where free reports come in.



Free reports can contain everything and anything under the sun about your products, however, doing just that might spoil your chances of ever closing sales with your ever choosy prospects. In order for your free reports to bring you the results you want, and that is to increase your sales, you must focus on highlights instead of on complete information regarding the products your prospects might either already know or aren’t interested to know. Highlighting the right things will eventually make your prospects say “yes” to your products.

We like to buy products that are beneficial to us, therefore, you should HIGHLIGHT THE BENEFITS YOUR PRODUCT OFFERS in your free reports. The chances that your prospects already know of the advantages of buying your product are high. It is more likely that these benefits are the reason behind their subscribing to your free reports.
Continue reading “What to highlight in free reports to increase your sales in affiliate marketing”

Affiliate Marketing, MarketingLeave a comment

The Products Make the Affiliate Marketing World Go Round – How to choose the products to promote

Admin

Affiliate Marketing has become a relatively easy and convenient way of earning money, thus, attracting quite a number of followers. For those who are new to the business, they have quite a lot to learn before they get to reap the bigger fruits of affiliate marketing. In fact, there’s so much to learn, it is quite difficult to focus on where and how to start on your own affiliate marketing venture.

The focal point of affiliate marketing, or of any business enterprise for that matter, is the product. No exchange ever happens if there is no product involved. For those who are new to affiliate marketing, choosing a product to promote might make their head spin like crazy.

The following tips regarding what kinds of products an affiliate marketer should promote are perfect for beginners. For those who are more experience in affiliate marketing, however, do not fret. You might also get a few tips from this article (or this article might just confirm what you already know, which isn’t all that bad, either).
Continue reading “The Products Make the Affiliate Marketing World Go Round – How to choose the products to promote”

Affiliate Marketing, MarketingLeave a comment

Criteria for the Best Affiliate Marketing Programs

Admin

Variety is a good thing but when there are so many choices for a single purpose, it can be very confusing. Such is often the case when prospective affiliates try to make their decisions regarding the best affiliate marketing program to use. Since the choice of an affiliate marketing program is critical to your success, find out which among the hundreds now available is the best program to use. Here are some criteria to look for:

The affiliate marketing program is top quality

Always go for the affiliate marketing program that is backed up by a reliable and trustworthy team with the appropriate and sufficient knowledge about the industry. Check the affiliate product and services as well. Are they for real, offer good value and are saleable? Remember that you will be putting your own credibility on the line when you sign up for that program. If it’s trustworthy, then you will be viewed as such as well.

The affiliate product is ‘hot’ or getting there

Stay current on market demands and about the ‘hottest’ and ‘to watch out for’ products. A simple search online will help you find out the kind of things that people are looking for and are willing to buy. There’s a good chance an affiliate marketing program is selling that product. When a product has a high market demand, it’s much easier to sell.
Continue reading “Criteria for the Best Affiliate Marketing Programs”

Affiliate Marketing, MarketingLeave a comment

The Best Techniques for Keeping Track of Your Affiliate Referrals

Admin

The number of referrals you can generate for your affiliate marketing program can range from a few dozen to several hundreds. Great if there are only a few names on your list so far since they would be easy to familiarize with but what if you’ve collected enough names equivalent to a mid-sized city’s worth of phone numbers? Without an organized system, you could easily lose potential income from referrals you can’t monitor. Learn how to keep track of your affiliate referrals offline and online so you’ll never have to waste your efforts.

Offline tracking techniques

Just because you’re in affiliate marketing doesn’t mean all your affiliate referral prospecting methods are limited online. Offline activities can be incredibly useful for generating leads.

If you’re the type of affiliate who has an active social networking life, you probably make use of conferences, trade shows and meetings to mine affiliate referrals. If you do, then make sure you are organized enough to take advantage of all the prospects you get in touch with during these occasions.

An excellent way to do this is to obtain a prospect’s business card. That piece of paper should hold enough information for you to use later to get in touch with that person. If you attend multiple events or are constantly generating leads online, make a few notes on the back of the business cards so you never forget important information about the person, such as the event they attended, what they said and other business-related stuff you might have discussed.
Continue reading “The Best Techniques for Keeping Track of Your Affiliate Referrals”

Affiliate Marketing, MarketingLeave a comment

Top 10 Proven Ways to Drive Targeted Traffic …to Your Affiliate Marketing Site

Admin

When you’re involved in affiliate marketing, easily one of the most major concerns you’ll have to face is driving traffic to your site. And not just any traffic – you’ll need targeted traffic. Here are the top 10 proven ways you can drive quality traffic to your affiliate marketing site and increase your income-generating potential:

E-mail campaigns

Used carefully, e-mail campaigns can easily drive targeted traffic to your affiliate marketing site. This can be done by providing highly relevant and valuable information on the body of the message and then offering a link that will bring the recipients into your site.



You can do this two ways: one is by providing the full content in the e-mail message and then offering a link inviting the recipient to view more similar write-ups on your site. Another is by giving only a portion of the content and offering the rest on the affiliate site. A linked e-mail signature should also be included.

Articles

Informative and how-to articles, especially well-written ones, are proven traffic baits for affiliate marketing sites. Include links to similar or additional information within the content body that can only be read from your site and provide additional links on your signature.
Continue reading “Top 10 Proven Ways to Drive Targeted Traffic …to Your Affiliate Marketing Site”

Affiliate Marketing, MarketingLeave a comment

What You Should Know About Affiliate Commission Payment Schedules

Admin

Your earnings as an affiliate come in the form of commissions. This is a set percentage or portion of the total price of an affiliate product or service that you helped promote or sell. In many cases, it can also come from a portion of the monies generated through the efforts of downline members in your team. Continue reading What You Should Know About Affiliate Commission Payment Schedules