The Advantages of Using Directories

Link popularity, often called “link pop,” can be a tricky thing.  In the good old days, search engines determined a site’s page ranking by the number of times the keywords appeared in the text.  Soon webmasters learned that if they squeezed an obnoxious amount of keywords into their site’s text, the site would eventually gain a very high page ranking. Since search engines like Google gain users by providing quality webpage matches, they had to get smarter than the web developers.  Google decided that instead of keyword match-ups only, page ranking would also be based on pages that had the … Continue reading The Advantages of Using Directories