Last year I was pleased to be able to train around 2,000 entrepreneurs, managers and professionals on social media marketing. This year this figure will double or triple. If you use social media for your business, personal branding or both then you can see that everything is more and more visual. This slideshare presentation which became viral highlights 19 visual social media secrets – tips from the pros.
It’s easy to see for example why Pinterest is so powerful and popular. You can find below the 19 visual social medis secrets and my comments attached to them. Enjoy!
1. “Your story can be significantly more powerful if you’re not the only one telling it. Curate your fans imagery about your brand with your own to tell stories that combine multiple perspectives with authenticity.” – Apu Gupta, CEO Curalate @apugupta
Well, in the connected world we are a part of the audience and customers can verify everything very easy so authenticity is an important factor.
2. “Be authentic and provide value. Create content that educates your users – they will become loyal followers and genuinely engage with your content.” Melanie Perkins, CEO Canva @melaniecanva
In social media, from 10 messages posted only one, maximum two (here is the exception) can be sales related. All the others has to be valuable content for the audience to educate, engage and entertain whenever possible.
3. “Visually tasty quotes and messages are a great alternative to photos. They’re a wonderful way to engage and inspire your audience.” Ben Wong Founder Wordswag & Videohance @wordswagapp
It’s a common practice to attach quotes to photos. The photo will target a certain emotion and in the meantime the quote will inspire the reader and the content can become viral.
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