Location, Location, Location: Where to position your free reports in your site to promote your affiliate products

There are so many ways to promote products in the marketing affiliate world. Some marketers have even gone to the extent of establishing ridiculous and weird promotional strategies for their products. Although it might be true that these strategies work, for the better part, to successfully promote in the affiliate marketing world need not be that extreme. All you need are to establish the right kinds of non-extremist strategies of promoting, push through with them, and you will soon have success at the tips of your fingers.

It is an established fact that affiliate marketers do not sell as much by trying to convince prospective buyers to purchase your product just once. Affiliate marketing finds its success in follow-ups and consistent promotions, and what better way to do this than free reports?

Prospects subscribe to your free reports due to the following reasons: first, is that before subscribing, they aren’t exactly sure if they want the product just yet, however, they might consider buying if they found something about the product that would be of benefit to them; and second, is that they are planning to buy the product, however, they want to know more about it before they do. Either way, your free reports have goals, and those are to promote your product and convince your prospects to buy them.

This might lead you to think that by making your free reports, you should focus on the content and nothing more. However, the positions of your free reports on your affiliate marketing sites are just as important as the content. Of what use would the content of your free reports be if your prospects have no means of getting to them? The strategies you employ in positioning your free reports should be as extensive as the strategies you employ in making them. This article will guide you through the most strategic places for you to position your free reports on your affiliate marketing site.
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What to highlight in free reports to increase your sales in affiliate marketing

Free reports are the best follow-ups invented by the affiliate marketing world. Rare are the instances wherein you get to establish a sale just by a few convincing words on your pre-seller site, and so follow-ups are crucial. Some prospects need a little more courting before they finally make a decision of buying your product, and this is where free reports come in.



Free reports can contain everything and anything under the sun about your products, however, doing just that might spoil your chances of ever closing sales with your ever choosy prospects. In order for your free reports to bring you the results you want, and that is to increase your sales, you must focus on highlights instead of on complete information regarding the products your prospects might either already know or aren’t interested to know. Highlighting the right things will eventually make your prospects say “yes” to your products.

We like to buy products that are beneficial to us, therefore, you should HIGHLIGHT THE BENEFITS YOUR PRODUCT OFFERS in your free reports. The chances that your prospects already know of the advantages of buying your product are high. It is more likely that these benefits are the reason behind their subscribing to your free reports.
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Are Your Free Reports Too Sales Pitchy? This is not the way to do it!

The great sales pitch can be a bit overrated, seeing that majority of the most seasoned affiliate marketing customers and prospective members tend to be skeptical and jaded. When giving out free reports to promote your affiliate products, enthusiasm can cause you to produce a sales pitchy report, something that could be taken the wrong way by your prospects. If you want to make a good impression, writing a free report that smacks of too much sales pitch is just NOT the way to get people to purchase your affiliate products.

Why sales pitchy free reports are ineffective

There are several reasons why sales pitchy free reports are not recommended for promoting your affiliate products. For one, they sound rather suspect, are usually too colorful to be believable and, if they are especially badly written, are peppered by punctuation marks and bold letters that shouldn’t be where they are.

They also sound too desperate to be credible, sounding as if they were written with the sole purpose of making a quick sale. Furthermore, they usually do not present the whole picture to the reader, focusing instead on promoting a product profusely without considering how it can be useful or relevant to potential customers. Sales pitchy free reports usually lack the declaration that states its true value to its readers.

If you’ve read sales pitchy free reports before, you probably know exactly why you treated them with disbelief. If you’ve thrown away or deleted a sales pitchy free report you didn’t even bother to finish reading, you will understand why that’s NOT the way to promote your affiliate products.

Writing the right free reports without being sales pitchy

When you write free reports, consider them as part of your sales campaign. This means that they are essentially advertising and as such, should be able to gently push prospective customers into performing certain desired actions. Here are some very important things you have to remember when using free reports to promote your affiliate products:
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