The most valuable brand of the world is Google, its value rising in 2007 with 30% at the value of 86.057 bn USD, according with BrandZ. BrandZ is a top created at the worldwide scale interviewing one million consumers, covering 50,000 brands (grouped in 16 categories) and it has the signature of Millward Brown Optimor, the brand consultancy and evaluation division of Millward Brown. The 2007 edition of it drives to the conclusion that the first 100 brands of the world will cost a potential investor 1,940 bn USD. The Top 10 brands of the world looks like this: brand … Continue reading The most valuable brands of the world