Social Media Success in Real Life

Social Media is a tool. It makes it easier to communicate and engage with a large number of people across a very wide geographic area. Social Media is not the goal.

Now that’s actually really important so let me say it again, ‘Social Media is NOT the goal!” Having 50,000 Facebook Fans means squat if none of them visit your site or buy your product. Businesses operate to make money, not friends. That’s why real social media success can only come once you leave social media behind and enter the world of IRL.

Social media IRL, as the kids say, simply means ‘In Real Life’ or ‘offline’ or, more appropriate for the marketing world, ‘where things get bought’. Businesses use social media to engage with other brands or clients, to research buying decisions, to ask questions, to watch videos of cats and to meet new people. What they don’t do is hand over money for goods and services. Why? Because they can’t. Outside of being able to buy more cows for your Farmville, there simply isn’t the functionality to make large B2B purchases via social media. This is almost guaranteed to change over the coming years but for now, the purchase always takes place on a company website, by phone or in person – IRL.
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LinkedIn is Raising $1Bn; Could Acquisition Be In Store?

LinkedIn-Logo (2)LinkedIn, which already has $873 million of cash and short-term investments sloshing around, now is seeking to raise an extra $1 billion by selling freshly issued stock. What’s behind the fund-raising binge? Lots of possibilities — with acquisitions being the most interesting idea.

In a news release, LinkedIn ticked off all the standard, vague reasons that companies cite for raising more money. The Mountain View, Calif.-based social network for professionals says it wants to increase its financial flexibility and “further strengthen its balance sheet.” It adds that it might use the money for working capital, expanding its already hefty product development and field-sales teams, expanding abroad, general administrative matters, or
capital expenditures.

LinkedIn also says it may use some of the money for “potential strategic acquisitions of, or investments in, complementary businesses, technologies or other assets.” So far in its 10-year history, LinkedIn has done occasional small acquisitions, but nothing all that big. It paid $119 million for SlideShare last year, and $90 million for Pulse (a mobile news feed app-maker) earlier this year. Doubtless there are lots more venture-funded startups that wouldn’t mind negotiating a sale that would give them ready cash — and access to LinkedIn’s 238 million members.
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Cine sunt cei mai influenti oameni din online-ul romanesc?

Revista Biz organizeaza Social Media Summit, primul eveniment  regional despre influenta in online si strategii de marketing prin social media. Evenimentul va avea loc la Timisoara, pe 29 septembrie 2010. Social Media Summit pune in centrul programului ideea de “influencer” si influenta in mediul online.  In premiera, in Romania, revista Biz impreuna cu Zelist si Kaspersky Lab au realizat si lanseaza in cadrul evenimentului “Top 50 cei mai influenti oameni din online-ul romanesc”, determinat prin agregarea prezentei in online si masurarea indicatorilor din social media. “Am decis ca  Timisoara sa fie primul  oras in care organizam Social Media Summit datorita … Continue reading Cine sunt cei mai influenti oameni din online-ul romanesc?

Clubv3 Launches Social Media Strategy Agency Mushbloom

Douglas, Isle of Man

Isle of Man-based social network games and media specialist Clubv3 today announced the launch of its dedicated social media strategy agency, Mushbloom and the website www.mushbloom.com.



Clubv3 is a leading developer and publisher of social network games. Having grown from the initial two directors to a team of over 25 people in the Isle of Man, UK, Romania, Ukraine, USA, the Philippines and China, Social Media Strategist Adrian Niculescu has now joined the team to build the Mushbloom brand and client base.

Social media strategy is the term used for a company’s and/or brand’s management of its presence on online social media platforms such as Facebook, Youtube, Twitter, Linkedin and many others, as well as the use of blogs and virtual goods applications (including games) on the internet. Continue reading “Clubv3 Launches Social Media Strategy Agency Mushbloom”

Banking Web 2.0 – How the major card issuers look at Social Media phenomenon?

“We watched various brands and companies within our industry and elsewhere struggle, sometimes fail, to achieve their objective, which is always to get closer to the customer, to know more, to create a relationship” – Mike Boush, Vice President of E-Business, Discover Financial Services

The market’s major card brands issuers search all the time new ways of using social media sites to capture market intelligence and to promote their products and services. In the traditional marketing and advertising they couldn’t interact with customers so the social media sites are like the Alladin’s lamp fulfilling their wishes about finding out how the customers think. US Magazine Payments Source published this year an analysis of the way how the major card issuers are using social media to build awareness and sales.

Discover
Discover started the web 2.0 journey with the “Insider Discover” blog offering advices to consumers. Among the subjects were covered: mobile applications for account management, tips on choosing card designs, rewards and terms, student loans. Discover created another blog “I Love Cashback Bonus” where cardholders share tales about how they spent their rewards. Both blogs were started in 2009 and linked with the Discovery Facebook page; Continue reading “Banking Web 2.0 – How the major card issuers look at Social Media phenomenon?”

Signature, Rick Astley, The Coronas si Curiosity Killed The Cat au socializat cu fanii pe Facebook si Twitter

Campania de marketing a lui Bay Festival a avut o importanta componenta de social media care a functionat “ca focul pe un lemn uscat” si a contribuit la succesul acestei prime editii. Dimineata, Jonathan si Jamie Irving, organizatorii, ne-au anuntat ca deja au stabilit detaliile de baza pentru editia din 2011. Mai multe detalii aici. Signature, Rick Astley, The Coronas si Curiosity Killed The Cat sunt alte nume care au socializat cu fanii pe Twitter si Facebook in timpul show-ului. Continue reading Signature, Rick Astley, The Coronas si Curiosity Killed The Cat au socializat cu fanii pe Facebook si Twitter

Clubv3 Releases “What is the Appeal of Social Games?” Existential Psychotherapy Whitepaper

Isle of Man-based social network games and media specialist Clubv3 today releases the whitepaper “What is the Appeal of Social Games?” on its website http://www.clubv3.com. June 16, 2010 — Clubv3 is a leading developer and publisher of social network games with the first four titles being released on initially on Facebook in June 2010. Having grown from the initial two directors to a team of over 25 people in the Isle of Man, UK, Romania, Ukraine, USA and China, the fast-growing business recently hired the author of the whitepaper, Ciaran O’Connor, as a content writer. Ciaran mixes his love of … Continue reading Clubv3 Releases “What is the Appeal of Social Games?” Existential Psychotherapy Whitepaper

The benefits of social media marketing

Socialexaminer.com conducted a study this year on the benefits of social media marketing among a significant number of online marketers. The conclusions? 85% of them gained more exposure for their business, followed by increasing traffic to the website promoted (63%). 56% revealed the fact that social media activity brought them new business partnerships, 54% were helped by social media to increase the rise in the search rankings, 52% generated qualified leads, 48% sold more products/ services and 48% had savings in the overall marketing budget. Social Media has not to be seen as a medium where you can advertise your … Continue reading The benefits of social media marketing

Clubv3 Announces Strategic Alliance with Green Leaf Film Studios

Douglas, Isle of Man and Chengdu, China Isle of Man-based social network games and media specialist, Clubv3, has announced a far-reaching strategic alliance with Chengdu-based Chinese film studios, Green Leaf Film Studios. The two companies are working together on the creation of social network games based on Green Leaf’s TV and film properties for Western and Asian social networks, including the likes of Facebook, MySpace, Netlog, Mixi, RenRen, QQ, Orkut and Hi5. Development is already underway on a number of initial products based on Clubv3’s platform. Green Leaf is further providing Clubv3 with access to its team of artists in … Continue reading Clubv3 Announces Strategic Alliance with Green Leaf Film Studios

Social Networking tools on Facebook

I receive lots of questions from people around the world about how to start their Facebook journey so I decided to publish more on this topic. This article is related with the social networking tools on Facebook. Feel free to comment! What kind of tools can you use to do social networking on Facebook? At the beginning of your FB journey you receive a blank page. After you will define your experience on the site and set your own goals, you will want to choose the activities, applications, groups and networks that will help enhance this experience. The main tools … Continue reading Social Networking tools on Facebook

De ce sa te promovezi prin Social Media?

Primul raspuns este in cartile de marketing unde se specifica sa-ti faci publicitate produselor sau serviciilor tale acolo unde clientii se vor “impiedica” de mesajul tau. Apoi daca clientii, potentialii, fostii si mai ales concurentii au conturi pe retelele sociale nici ca este un loc mai potrivit pentru a te promova si chiar a vedea ce mai pun la cale cei cu care impartim nisele de piata. Daca Social Media functioneaza? Un specialist bun in Social Media castiga in UK peste 10,000 GBP pe luna (am vazut oferte chiar saptamana aceasta din partea unor companii de recrutare) iar companiile au … Continue reading De ce sa te promovezi prin Social Media?