How about Understanding the Key Elements to Building a Solid List

Once you go into affiliate marketing, you will find that one of the key concerns you will have to focus on is building your leads. Leads often come in the form of e-mail addresses, behind which are real people with very real potential to become your customers, subscribers or members. Having a solid list of leads is assurance that you will be capable of reaching a ready market and generating income from there. Continue reading How about Understanding the Key Elements to Building a Solid List

Managers: Should Your PR Budget Stress Tactics or Strategy?

If tactics are the name of the game for you, it really means you are not planning to effectively alter individual perception among your key outside audiences which then would help you achieve your managerial objectives.
If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you’re missing the best PR has to offer.

Such a budget would tell us that you believe tactics ARE public relations. And that would be too bad, becauseit means you are not effectively planning to alterindividual perception among your key outside audienceswhich then would help you achieve your managerialobjectives.

It would also tell us that, even as a business, non-profit orassociation manager, you’re not planning to do anything positive about the behaviors of those important external audiences of yours that MOST affect your operation. Nor are you preparing to persuade those key outside folks to your way of thinking by helping to move them to take actions that allow your department, division or subsidiary to succeed.

So, it takes more than good intentions for you as a manager to alter individual, key-audience perception leading to changed behaviors. It takes a carefully structured plan dedicated to getting every member of the PR team working towards the same external audience behaviors insuring that the organization’s public relations effort stays sharply focused.

The absence of such a plan is always unfortunate because the right public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences.
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Lifetime Relationships!

Do you realize relationships begin shortly after birth and are ongoing ways of life for every person on the planet?

An important part of life depends on how we develop our relationships with others. Perhaps, if we consider examples of this development, a better understanding will enable us to think more clearly before we interact with others.

Do you realize relationships begin shortly after birth and are ongoing ways of life for every person on the planet?

An important part of life depends on how we develop our relationships with others. Perhaps, if we consider examples of this development, a better understanding will enable us to think more clearly before we interact with others.
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How to Remove Barriers To The Sale

When you are selling a service, the buyer doesn’t really know whether the service will work for them until AFTER they have bought. This can stall many sales. This article shows an innovative way of removing this barrier to the sale.

When a client is thinking about hiring you, two major questions in their mind are: ‘Can this person deliver what they say they can deliver?’ and ‘Will their approach work in our particular business?’ The trouble is no client can really answer these questions until after they have hired you. And that’s the catch 22. This is a major stumbling block which can delay if not totally grind the sales process to a halt.

You can probably think of situations with your own prospects where this is the case. It’s a frustrating stalemate.

Yet for professional service providers, there is a way out of this frustrating conundrum. Promoting your own training courses or seminars can help you avoid this stumbling block because it gives your prospective clients a chance to sample you at low cost and risk for both parties.
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How to have lasting relationship with clients?

Clients are the most precious assets for a business. Without clients, there can be no business.

Clients are the most precious assets for a business. Without clients, there can be no business. With poor quality of clients, the business will be poor and if you manage to get very good clients and retain their loyalty, your business will only go up and up. This all sounds very exciting. But it is not easy to get very good clients and all the more difficult to retain them. After all, whatever you do, your competition is trying the same and may use better techniques to get business. Are there any innovative approaches to client relationships?

We are talking about direct sales in this discussion and not about selling merchandise to large consumer base. For example if you are a contractor maintaining air conditioners in clients work places. Or a direct seller of computer hardware to business buyers, and all such businesses where your sales to individual clients are large, and you are in direct contact with clients.
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Games are a Reflection of Behavior as Told by John Satta

If this article has intrigued you we encourage you to look at the various “games” that you are “playing” and with whom. Who are your “teammates” and what kind of game are you playing? With increased awareness of our behavior, and the behavior of others, we are able to create a “win as much as WE can” mentality. Continue reading Games are a Reflection of Behavior as Told by John Satta

E-Commerce Business – Proceed With Caution

A brief look at the e-commerce industry and the need for live operator customer service support.

There is an epidemic in the United States. An epidemic that is so overlooked, if gone unchecked any longer, could cripple the economic strata of the U.S. An epidemic that could be responsible for the genocide of millions of businesses. Curious what it is? I am referring to the gross mismanagement of e-commerce businesses. Okay, perhaps the phrases “cripple the economic strata” and “genocide of millions of businesses” was stretching a bit too far, however, it is a fact that the bulk of e-commerce businesses are not built on an infrastructure that embodies stability. I am referring to a lack of customer service support in the umbrella of businesses designating themselves “e-commerce” or “virtual businesses”.

It is true that the lure of starting the e-commerce business is powerful. An endeavor as such usually requires little or no capital investment, a credit card processing account, and rudimentary knowledge of HTML coding. These three elements compose the basic formula for starting an e-commerce business. There is a marked difference in the formula for starting a business and the formula for maintaining a business. To expound on the latter, what truly makes a business thrive is proper customer relationship management and immediate telephone / live voice account support. This is the key component that is missing from most on-line or “virtual” businesses.
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Communications Analysis: Real-Time

You’ve just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better?

You’ve just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better?

Analyze this
Analyzing issues or campaigns is the first big step in truly understanding any communications success or failure. With busy schedules and/or tight client budgets, more often than not, media analysis isn’t always carried out. A big investment is being made on gathering the media content, but not on measuring and analyzing the trends, successes, and areas for improvement. Stories are often filed away immediately or distributed to a limited group, never to be looked at again or analyzed at all.

If you’re already conducting ongoing media analysis half the battle is won. But if not, you can bet your client or director will demand it soon. New analysis technologies combined with increased expectations to determine communications ROI (Return on Investment) are making analysis a must, not a should.

Once you’ve determined the need or importance of analysis, what’s next? This is where the confusion can set in. As can be expected, everyone has their own definition of how media content should be analyzed based on their own experiences. And usually the issue of PR standards and formulas arise…and that is when things often can come to a stand-still.
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Which are the Top Retirement Havens for 2011?

Established in 2008, Live and Invest Overseas is the vision of Publisher Kathleen Peddicord. I am proud to be among the contributors to her online venture just before the launch in 2008 and you can see the full list of experts and contributors here. I am inspired by the international real estate and Live and Invest Overseas was one of the reasons why I invested recently in developing my real estate agency as aRE/MAX franchise.

Kathleen Peddicord has covered the live and invest overseas beat for more than 25 years and is considered the world’s foremost authority on overseas retirement. She has traveled to more than 50 countries, invested in real estate in 17, established businesses in 7, renovated historic properties in 6, and educated her children in 4.

Kathleen has moved children, staff, enterprises, household goods, and pets across three continents, from the East Coast of the United States to Waterford, Ireland…then to Paris, France…and, most recently, to Panama City, where she, her husband Lief Simon, and their young son currently make their home and base their Live and Invest Overseas business.

Kathleen writes a weekly retire-overseas blog for U.S. News & World Reports and is regularly quoted by The New York Times, Money magazine, the AARP, and beyond. She has written innumerable books (including a new one for Penguin Books released in March 2010), reports, and essays on where and how you can escape the retirement-tromping economy at home and live like royalty on a modest budget…invest for profits overseas ahead of the crowds…and secure your dream retirement in the world’s best destinations.
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Change Your Tone – Media Coverage Shouldn’t Be Toned By Software

The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of “BlackBerry thumb” — but nevertheless getting your media coverage electronically has never been easier or more mobile.

The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of “BlackBerry thumb” — but nevertheless getting your media coverage electronically has never been easier or more mobile.

These changes now drive the development of new tools from content providers, and new software programs to help better manage and analyze media coverage. The automation occurring at the database level and through the real-time delivery of organizational news, to internal and external stakeholders, is now almost taken for granted. And the holy grail of PR — to automate media analysis and measurement — is already under way; but where should software stop to make way for human analysis?.

Media analysis programs can save countless hours quantifying and sorting media coverage in an unlimited number of ways, including by circulation, region, ad equivalency, company programs and services, and competitive brands. However, do you really want a computer program qualifying how each story affects your organization? It’s a gamble with little upside.
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Un arbore te asteapta sa-l plantezi – editia a II-a

Acum doua saptamani am demarat pregatirea gradinii de acasa. Taiat crengi, varuit copaci, sapat, buruieni, plante noi, vopsit, etc. De ce nu am angajat pe cineva specializat? Fiindca imi place sa fac asta, este relaxant si pana la urma si gradina este o investitie deoarece iti poate oferi numeroase momente de destindere.

In plus, bebele nostru a inceput deja sa exploreze acest nou teritoriu si vreau sa il foloseasca la maxim daca se poate. Broasca testoasa care hiberneaza toata iarna sub biroul meu de acasa asteapta cuminte sa fie mutata in micutul iaz de gradina si cred ca mai are rabdare sa primeasca “perechea” masculina pe care i-am promis-o.

Recunosc ca sunt foarte receptiv la ideile si proiectele care contribuie la imbunatatirea mediului in care traim si de aceea m-am implicat in editia a II-a a campaniei “Un arbore te asteapta sa-l plantezi” care se va desfasura sambata viitoare, pe 30 aprilie incepand cu ora 10.30.
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Build a Better Online Press Kit

Online press kits are becoming more and more popular as a way to promote your business, however just having one doesn’t mean it will be effective. Here are some do’s and don’ts to building a better online press kit.

Some recent surveys of journalists and reporters indicate that most prefer to use online media rooms/press kits as opposed to the old-fashioned hard copy press kits. Why? The Internet is open 24 hours a day, seven days a week. A busy reporter on deadline can log on and cruise from one online press kit to the next without having to wait for an overnight package or fax.

Many businesses and publicists are embracing this new technology in media relations and are in a mad dash to develop online press kits of their own or for their clients. Like a Web site, an online press kit should contain certain elements, should make some features more prominent than others, and be simple to navigate. Here are some “do’s and don’ts” to consider before you dive in and begin creating an online press kit.
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