Google and Heineken study for branding

This week, were published the results from a test performed by Google Netherlands along with Matrixlab, Heineken and Twist, the Heineken’s agency. The goal was to find which are the effects of the paid ads on branding. All the parts involved were pleased by the results. As the methodology, they compared the effectiveness of search against other media and studies the interaction of search with other media. They evaluated the impact of the campaign called “Jouw Heineken” which sent visitors to http://www.jouwheineken.nl where they could design custom beer bottles for purchase. In addition to search, the designers of the campaign … Continue reading Google and Heineken study for branding