Mai putin de o treime dintre executivii si antreprenorii din intreaga lume se asteapta la o imbunatatire a economiei globale pana la sfarsitul acestui an.
Liderii, antreprenorii si managerii din intreaga lume vad in angajatii cu performante cea mai competitiva arma intr-un mediu economic din ce in ce mai competitiv, arata datele unui studiu realizat la nivel global de Cornerstone International Group, una dintre cele mai mari organizatii in consultanta in resurse umane la nivel mondial.
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Un manager trebuie sa stea intr-o pozitie cel putin trei ani pentru a-si pune amprenta asupra businessului. Un an se obisnuieste cu compania, in al doilea an iese in fata cu o strategie proprie pe care o implementeaza si abia in al treilea an se vad efectele strategiei sale, bune sau rele. In practica, executivii de top spun mult mai usor si mai repede “adio” angajatorilor.
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Across the globe, despite the impact of the credit crunch, many buyers are still actively seeking opportunities in overseas property and two international magazines, Overseas Property Professional (OPP) and OPP Russia, have recently highlighted Romania as a market for agents to consider for their clients. However, the next stage for the market is for developers to work with agents to drive sales based on this interest.
Whether for investors looking to benefit from rentals or capital appreciation, second-homes buyers or those re-locating to the country, a number of developers have experienced demand from outside Romania. OPP has learnt about buyers coming from the US, Scandinavia, Germany, France, Spain, Israel, Greece and Italy, amongst others – highlighting the appeal of the market for a range of nationalities. In addition, Tibor Fuchsel, territory manager at Overseas Property Professional (OPP), feels the Russian buyer market is one that developers should seek to engage: “Russian buyers are constantly looking for new areas where they can not only invest their money but also buy something unique, Romania has so much to offer them. There is no reason Romania can’t follow the path of Bulgaria in terms of engaging the Russian buyers. Bulgaria stands at number 1 on the top list of Russian buyers.”
While good news for those developers with property to sell, this does throw up challenges in marketing to so many diverse markets.
For many developers this can seem a daunting task, requiring a re-think of their marketing activities, an understanding of how to interact with agents, and an examination of ways to teach new agents about what the Romanian market offers. However, Tibor Fuchsel, territory manager at Overseas Property Professional (OPP), says: “The shift in mindset isn’t as great as some may fear – the fundamentals of the business remain the same. You want to sell property through an intermediary and – whether you use a domestic agent, based in Romania selling to Romanians’, or an overseas agents selling to their local clients – the relationship is similar.”
This year, OPP and OPP Russia have increased coverage of the Romanian markets, to educate international agents about the opportunities their clients may be interested in. However, Fuchsel says: “To capitalise on this interest, developers also need to ensure they have dialogue with agents, and are working pro-actively to establish, and facilitate, these sales channels. Buyer interest is out there, as OPP has found, but the only way to benefit from this is to engage the companies that will bring you the buyers. OPP strives to facilitate these partnerships, and aims to provide a medium through which developers can reach agents.”
For many Romanian developers, selling property to overseas buyers can seem a daunting task, requiring a re-think of marketing activities and an understanding of how to interact with agents. However, in reality, the philosophies of doing business remain the same, according to Tibor Fuchsel, territory manager at Overseas Property Professional (OPP).
Fuchsel says: “The shift in mindset isn’t as great as some may fear – the fundamentals of the business remain the same. You want to sell property through an intermediary and – whether you use a domestic agent, based in Romania selling to Romanians, or an overseas agents selling to their local clients – the relationship is conducted on a similar basis.”
The only real challenge is creating relationships with overseas agents – and this is a challenge OPP is helping Romanian developers meet head-on.
Fuchsel explains: “The OPP brand incorporates two trade magazines, with related websites, and the OPPLive exhibition, where agents and developers meet to learn about new business strategies and conduct business. Using the OPP platform, developers can structure a campaign that successfully uses print, online and face-to-face marketing to reach key agents.”
A typical campaign can be structured to combine the following elements to achieve maximum results:
1) Print advertising in the monthly OPP and OPPRussia magazines to build brand awareness, credibility and trust amongst agents throughout Europe and Russia. It is recommended that campaigns run for a minimum of 3-6 months for maximum effect.
2) Online activity through direct emails and banner advertising to the largest trade database available, consisting of 56,000 agents globally and 7,000 agents specifically from Russia and the CIS, in order to drive direct response and encourage a dialogue (either prior to a face to face meeting at the OPPLive event in November or to follow up after the show).
3) Presence at OPPLive 08 exhibition. This is an opportunity to meet with over 3,000 key agents face-to-face at a 2 day event in London on the 25 and 26 November. The conference and exhibition will allow you to solidify relationships, train agents on selling your development, network with top professionals and attend a range of conferences that will educate you and your team on all elements of marketing and selling your development to an international audience.
Fuchsel concludes: “Despite current economic conditions across the world, there are still many people looking to buy property in new markets. The key is ensuring they know what you offer – and the most direct way to ensure this is to establish an international agent network to do the selling and marketing for you.”