Dezvoltatorii imobiliari au inceput sa investeasca in campanii de promovare

Anul trecut, cheltuielile pentru promovarea complexurilor rezidentiale pe posturile de televiziune, presa scrisa si statiile radio au atins trei milioane de euro. richland_real_estate.jpg Dezvoltarea complexurilor rezidentiale, mai ales in Bucuresti, a condus la aparitia unor noi investitori pe piata publicitatii. Dezvoltatorii au ales sa-si promoveze ofertele imobiliare mai cu seama pe outdoor si in presa scrisa. Anul trecut, in ziare si reviste au aparut 5.093 de machete publicitare pentru complexurile rezidentiale, in valoare bruta (rate card) de 5 milioane de euro. Valoarea investitiilor publicitare ale dezvoltatorilor imobiliari este modesta, comparativ cu bugetele alocate de jucatorii din categoriile traditionale (berea, cosmetice, … Continue reading Dezvoltatorii imobiliari au inceput sa investeasca in campanii de promovare

Parintele imobiliarelor americane

In New York, in coltul de S-V al Central Park, a aparut de curand cea mai scumpa cladire de apartamente de lux, cu 520.000 metri patrati, luata de Best Buy pentru 15 ani cu 75 milioane dolari: 15 Central Park West. Sting, Denzel Washington si Bob Costas au cumparat apartamente aici. Dezvoltatori sunt fratii Zeckendorf, al caror bunic, William Zeckendorf, a fost unul dintre titanii imobiliarelor din America, unul dintre cei care au construit New York-ul actual. Afacerea lui ar fi valorat astazi zeci de miliarde de dolari si ar fi fost cea mai mare firma imobiliara din lume, iar … Continue reading Parintele imobiliarelor americane

Cele mai mari companii online de pe piata romaneasca, din sectorul de publishing si servicii, au inregistrat, in ansamblu, un avans al veniturilor si al castigurilor, marjele de profit din industrie ajungand, la unele companii, la 50%.

Wall-street.ro, unul din site-urile mele preferate de stiri a publicat un articol excelent despre piata publicitatii online din Romania. Cifrele sunt foarte interesante: ” Pe o piata a publicitatii online care ar putea atinge pana la sfarsitul acestui an o valoare cuprinsa intre 14 si 18 milioane de euro, principalele agentii de profil au desfasurat afaceri importante in anul 2007, unele dintre ele inregistrand cresteri semnificative ale veniturilor, potrivit datelor publicate pe site-ul Ministerului de Finante. MediaPro Interactiv, divizia de Internet a grupului MediaPro, a atins anul trecut o cifra de afaceri de 1,6 milioane de euro (5.521.485 lei), fata … Continue reading Cele mai mari companii online de pe piata romaneasca, din sectorul de publishing si servicii, au inregistrat, in ansamblu, un avans al veniturilor si al castigurilor, marjele de profit din industrie ajungand, la unele companii, la 50%.

FOREIGN BUYERS CONTINUE TO SNAP UP US REAL ESTATE

Despite the faltering domestic markets in the UK and Europe, the weak Dollar is still keeping foreign buyers interested in US real estate, according to trade body the National Association of Realtors (NAR). Releasing the full findings from its 2008 NAR Profile of International Home Buying Activity, it found that business from overseas buyers kept agents in the country busy throughout last year, purchasing in every US state and territory, however at a somewhat smaller rate than last year. Of the 4,000 US-based agents surveyed between May 2007 – May 2008, some 26% served international clients in the past year … Continue reading FOREIGN BUYERS CONTINUE TO SNAP UP US REAL ESTATE

OVER 12M RUSSIAN TOURISTS HEAD ABROAD IN 2008

Some 12,164,000 Russian tourists have travelled or booked to head abroad this year, with China (2.58m), Turkey (1.91m), Egypt (1.73m) and Finland (1.23m) the most visited destinations, according to the country’s largest insurance body Rosgosstrakh, which insures over 80% of all properties in Russia. Compiled by the Rosgosstrakh Centre of Strategic Studies, using Ministry of Tourism data, its own client information and various surveys, it released the figures last week providing a breakdown of the most popular overseas destinations visited by Russians in order of numbers visited and its forecast for growth over the next two years. Singapore, which only … Continue reading OVER 12M RUSSIAN TOURISTS HEAD ABROAD IN 2008

A PLACE IN THE SUN LIVE EVENT TO ‘CO-LOCATE’ WITH IDEAL HOME SHOW

The Brooklands Group, organisers of the A Place in the Sun Live (APITSL) exhibitions, has announced that its Earls Court show, due to be held 3 – 5 October 2008, will now be run alongside the Ideal Home Show in April of next year. In a letter to existing and potential exhibitors, Brooklands Group CEO Darren Styles explained that the APITSL Earls Court will now be held between 3 – 5 April 2009 to coincide with the Ideal Home Show, the UK’s second largest consumer exhibition, which runs from 20 March – 13 April 2009. Styles said that “the opportunity … Continue reading A PLACE IN THE SUN LIVE EVENT TO ‘CO-LOCATE’ WITH IDEAL HOME SHOW

WHAT IS THE MOST POPULAR LUXURY AGENCY BRAND?

High net-worth (HNW) individuals in the US rate Sotheby’s International Realty as the most prestigious real estate company in the world, according to the preliminary results of the 2008 Luxury Brand Status Index (LBSI) survey from independent ratings and review body the LuxuryInstitute.com. Respondents claimed that they would recommend Sotheby’s International Realty as they have “high-end properties”, “exclusive listings”, “great customer service”, and an “excellent reputation”. Christie’s Great Estates was rated a close second and the Corcoran Group third. “This year, even luxury real estate is starting to face major challenges,” said Milton Pedraza, CEO, the Luxury Institute. “In these … Continue reading WHAT IS THE MOST POPULAR LUXURY AGENCY BRAND?

Targuri imobiliare in Bucuresti – toamna-iarna 2008

• 11 – 14 Septembrie 2008 – SIB Expo – Piata Revolutiei • 18 -21 Septembrie 2008 – TARGUL NATIONAL IMOBILIAR(TNI) – Palatul Parlamentului • 18-21 Septembrie 2008- Targul Imobiliar National(TIMON)- Piata Constitutiei • 25 -28 Septembrie 2008 – CONDOMINIUM – Palatul Parlamentului • 16 -19 Octombrie 2008 – TARGUL IMOBILIAR NATIONAL(TIMON) – World Trade Center • 4-7 Decembrie 2008- Targul Imobiliar National(TIMON)-World Trade Center Continue reading Targuri imobiliare in Bucuresti – toamna-iarna 2008

Despre concurentii Festivalului Cerbul de Aur 2008

Festivalul Cerbul de Aur 2008 are loc in perioada 3-8 septembrie, la Brasov. Anul acesta evenimentul se afla la 16-a editie si aniverseaza 40 de ani de la debutul sau. Tony Poptamas & Desperado feat. Alexandra Ungureanu, Razvan Krivach si Dragos Chircu reprezinta Romania la Cerbul de Aur 2008 Cei trei concurenti care vor reprezenta Romania la Cerbul de Aur 2008 sunt Tony Poptamas & Desperado feat. Alexandra Ungureanu, Razvan Krivach si Dragos Chircu. Artistii au fost desemnati in cadrul finalei selectiei nationale desfasurate duminica, 10 august 2008, in urma votului publicului, care a contat in proportie de 50%, si … Continue reading Despre concurentii Festivalului Cerbul de Aur 2008

Inchiderea Jocurilor Olimpice de la Beijing 2008 ne-a adus cel mai sarac bilant din ultimii 56 de ani!

Romania s-a clasat pe locul 17, cu aceleasi medalii obtinute cu cateva zile bune inainte de incheierea marelui eveniment sportiv, si anume: – 4 medalii de aur (Alina Dumitru, la judo, categ. 48 kg, echipajul de canotaj 2 rame fara carmaci, alcatuit din Georgeta Andrunache si Viorica Susanu, Constantina Dita-Tomescu, la maraton, si Sandra Izbasa, la gimnastica artistica-sol) – una de argint (Ana Maria Branza, la scrima, proba de spada) – 3 de bronz (Mihai Covaliu, la scrima, proba de sabie, echipa feminina de gimnastica si echipajul feminin de 8+1 la canotaj) Clasamentul final pe medalii aici. Doresc sa ii … Continue reading Inchiderea Jocurilor Olimpice de la Beijing 2008 ne-a adus cel mai sarac bilant din ultimii 56 de ani!

Ibiza Clubs – small and medium ones

Everyone’s heard of Ibiza’s giant rave palaces, but the island also caters to the full spectrum of medium and smaller sized venues hosting some top parties too. You have to dig a little deeper, but it can often be well worth while. Some of these venues suffer regular grand openings and swift closures each summer, so pay attention to local advertising before you set off. Others are well loved ’secret’ or alternative locations where you may just have one of the best nights of your holiday. Rave on! Anfora Infamous gay nightclub found up a back passage in the Old … Continue reading Ibiza Clubs – small and medium ones