Cat de importanta este prezenta in social media pentru brokerii imobiliari?

In domeniul imobiliar discutam de tranzactii, apartamente, case, vile, terenuri, spatii comerciale si proprietati in general. In online si in social media in special discutam de conturi Facebook, Linkedin, Twitter, Youtube, Google +, Pinterest, domenii de internet si altele care de fapt sunt considerate tot proprietati, insa virtuale si ele sunt denumite “real estate virtual assets”.

Poate putini dintre noi realizeaza cat de important este ca atunci cand un client cauta de exemplu – “agentia imobiliara Baneasa” prima pozitie sa fie ocupata de agentia imobiliara pe care o reprezentam sau cand cauta “agent imobiliar Baneasa”sau “broker imobiliar Baneasa” prima pozitie sa fie ocupata de profilul propriu.

Desigur, aceste pozitii se pot cumpara prin intermediul campaniilor AdWords insa atunci cand bugetul nu mai este alimentat, pur si simplu dispari de pe internet. Restul articolului aici.

May 30, 2012
Categories: Attitudes, Social media . Tags: , , . Author: Greenfield Staff . Comments: Leave a Comment

Prezentare Curs Online Branding si Social Media pentru Companii

April 20, 2012
Categories: Training . Tags: , , . Author: Greenfield Staff . Comments: Leave a Comment

Using social media for marketing – Twitter marketing explained the easy way

Using social media for marketing and especially Twitter is one of the best decision you will ever make in promoting yourself and your business. The biggest challenge is that when you open an account and start to publish (to tweet) content all the posts are limited to 140 characters. You can say that this can be a challenge or even a problem but the reality is that this is an advantage because the users on social media like this kind of communication – short and sharp.

The rest of the article can be read here.

November 12, 2011
Categories: Social media . Tags: , , , . Author: Greenfield Staff . Comments: Leave a Comment

The story of Russian Tycoon Yuri Milner who owns almost 10% of Facebook and paid his way to Silicon Valley

In less than two years, Yuri Milner’s fund has gone from zero equity to more than $12 billion in assets. Most of them are investments in Facebook, Twitter, Groupon, Zynga, Spotify and Airbnb. His story is mindblowing and shows that the physical boundaries doesn’t exist anymore and also that the social media industry has big bets on it. See the whole article here.

October 22, 2011
Categories: Companies, Investments, Market data, People, Social media . Tags: , , , . Author: Greenfield Staff . Comments: Leave a Comment

Acest tren urmeaza sa plece din gara: Cele mai bune motive pentru a incerca Social Media Marketing


Site-ul socialexaminer.com a publicat in acest an un studiu referitor la beneficiile aduse de social media marketing in afaceri din cele mai importante industrii care sunt promovate online.

Concluzia?

85% au castigat mai multa expunere pentru afacerea lor, urmata de cresterea traficului catre site-ul promovat (63%). 56% au relevat faptul ca activitatea in social media le-a adus noi parteneriate de afaceri. 54% au fost ajutati de social media sa-si imbunatateasca pozitia in motoarele de cautare, 52% au generat lead-uri targetate, 48% au vandut mai multe bunuri si servicii si 48% au realizat importante economii in bugetul de marketing.

Social Media nu trebuie vazut ca un mediu ieftin de promovare. Este o modalitate excelenta de acrea comunitati si de a adauga greutate prezentei ca o persoana si nu ca o afacere fara latura umana. Principalul scop este sa contribui regulat la dezvoltarea comunitatii si eventual sa castigi incredere in brandul tau din partea potentialilor consumatori. Poti contribui prin text, link-uri, imagini, video si orice va ajuta acea comunitate sa evolueze si sa creasca. Vanzarile, castigarea de noi parteneriate si banii castigati ca rezultate in social media sunt doar o reflexie a calitatii prezentei tale in social media.

Scopul tau nu trebuie sa fie sa vinzi, vinzi, vinzi ci este sa-ti dezvolti brandul. De fapt, recunoaste ca nu ai cumpara de la cineva care ti-ar bate la usa si ar incepe sa-ti vanda fara nici o introducere. Daca aceasta sugestie este ignorata, vei fi pe riscul tau si vei vedea ca la un moment dat te vei auto-exclude. De aceea este recomandat sa ai nu mai mult de 1 post care sa vanda ceva la 10 postari de continut. In acest fel nu te va putea acuza nimeni ca esti acolo ca sa vinzi si iti va fi mult mai usor sa interactionezi cu potentiali clienti pentru afacerea ta.

Este bine sa ai in vedere ca toti avem ceva de vanzare si in functie de cum vei manageria sa nu vinzi in social media vei avea rezultatele excelente pe care ti le doresti.

Si acum sa aruncam o privire la mesajele promotionale platite.

Daca ne uitam la anunturile publicitare platite din site-urile de socializare, ele sunt realizate cu un scop, acela de a genera lead-uri calificate si clienti. De aceea, o atentie deosebita trebuie acordata modului in care realizezi un astfel de anunt pentru ca utilizatorii Facebook au optiunea de a da “like” pentru acesta. Practic, daca un user da click pe “like” pentru un anunt de-al tau platit, inseamna, intr-un fel ca accepta faptul ca vrei sa-i vinzi ceva. Daca de aici incolo vei face ceva in acest sens, sau nu, este numai optiunea ta.

July 20, 2010
Categories: Social media . Tags: , , . Author: Greenfield Staff . Comments: Leave a Comment

The benefits of social media marketing

Socialexaminer.com conducted a study this year on the benefits of social media marketing among a significant number of online marketers.

The conclusions?

85% of them gained more exposure for their business, followed by increasing traffic to the website promoted (63%). 56% revealed the fact that social media activity brought them new business partnerships, 54% were helped by social media to increase the rise in the search rankings, 52% generated qualified leads, 48% sold more products/ services and 48% had savings in the overall marketing budget.

Social Media has not to be seen as a medium where you can advertise your business at a lower budget. Social Media creates communities and your presence there as a person, business or both has the purpose of making a contribution to that community. You can contribute through text, links, images, videos and everything which will help that community evolve and grow. Selling, gaining new partnerships and the money you will earn through social media are just effects of the quality of your social media presence.

If you will post only sales messages you will have sooner or later the surprise that you will be left out. It is recommended to have no more than 1 sales posts among 10 (so 10%) this way nobody will feel that you are there to sell. All of us have something to sale and from how you can manage not to sell in social media you can have positive or negative effects. Here we speak about the regular social media activity.

If we refer to the paid ads inside of social media, they have to be made in a way which will bring qualified leads and customers, huh? A very special attention have to be paid to how you design your ads because as you can see on Facebook, users can “like” your ads or not. In the case of paid ads the users accept the fact that you want to sell to them but judge you about how you do this.

June 14, 2010
Categories: Social media training, Social networking . Tags: , , . Author: Greenfield Staff . Comments: 2 Comments

De ce sa te promovezi prin Social Media?

Primul raspuns este in cartile de marketing unde se specifica sa-ti faci publicitate produselor sau serviciilor tale acolo unde clientii se vor “impiedica” de mesajul tau. Apoi daca clientii, potentialii, fostii si mai ales concurentii au conturi pe retelele sociale nici ca este un loc mai potrivit pentru a te promova si chiar a vedea ce mai pun la cale cei cu care impartim nisele de piata. Daca Social Media functioneaza? Un specialist bun in Social Media castiga in UK peste 10,000 GBP pe luna (am vazut oferte chiar saptamana aceasta din partea unor companii de recrutare) iar companiile au inceput sa directioneze bugete foarte mari in aceasta directie. Pentru promovarea personala Social Media este excelenta fiindca functioneaza si cand dormi. Nu v-ati trezit niciodata dimineata cu o propunere de colaborare nemaintalnita venita pe sistemul de internal mailing al lui linkedin? Actualizati-va profilul, inscrieti-ve la grupurile de interes pentru business-ul vostru, publicati, noutati, articole si review-uri si brandingul vostru personal se va dezvolta intr-un ritm accelerat. Mailurile? Vor veni in scurt timp. Mai multe detalii aici: curs social media

May 19, 2010
Categories: Social media, Social networking . Tags: , , , . Author: Greenfield Staff . Comments: Leave a Comment

Australians are the most active social media users

A December study by Nielsonwire shows the worldwide annual increase of 82 percent of time spent on social network platforms, and an astounding average 5.5 hours per individual per month. When making a global comparison, it was concluded that Australians spent a jawdropping average of 6hours and 52 minutes per month, as an active ‘Socialmedia-ite’. Americans came second in this race, who spend an average of 6 hours and 9 minutes per month.

Other statistics were as follows: (H:M:S)

Australia – (6:52:28)
United States -(6:09:13)
United Kingdom – (6:07:54)
Italy – (6:00:07)
Spain – (5:30:55)
Brazil – (4:33:10)
Germany – (4:11:45)
France – (4:04:39)
Switzerland – (3:54:34)
Japan – (2:50:21)

So, why exactly are Australians slightly more atuned to social media than us? Ross Dawson gives us a fantastic insight. He introduces us to famous Australian culture, known as ‘tall poppy’ syndrome, where one’s opinions are dying to unleash, stand tall and be shouted out.

With the emergence and growth of social media, these stand out opinions are allowed to blend in with the soul purpose of social media in the first place; getting your voice out and heard. Twitter has also been most favoured by Australians since reports have shown that Sydney is one of the lead twittering cities.
With further explanation in his report, Dawson’s report is definately worth a peek.
Guestpost by: blur-marketing.com

May 12, 2010
Categories: Social media, Social networking . Tags: , . Author: Greenfield Staff . Comments: 1 Comment

Social Media Framework

Have you ever thought about your social media framework?

Social media framework aids comprehension of workflow experiences by describing their components, it also optimizes social media workflow in an easier way since a framework may include components that are applicable to them all.

Why is it crucial that we care about this? Simply because badly designed processes lead to the slow and inefficient response of your audience, ineffective communication, wasted time, disappointing experiences and poor degree of engagement. (Not to mention driving yourself to nowhere) Here is how I do it:

Word Sharing: Share news resources, tools, best practices, tips and guides through social bookmarking platforms.
Twitter: Use it heavily for different purposes such as, RT useful links, WOM, spread the news, share insights with professionals, learn what is hot now, real-time conversations, gain more affluence and traffic in your social networking platforms, support interesting initiatives, building an outstanding reputation being taken into account in the field I work on, promote your blog, look for trends topics, getting ideas and enlightening tips from brilliant people.
Your effort and sacrifice deserves being showed and shared for the benefit of others: Posting papers, concepts, frameworks, reports, projects, strategies, marketing plans or campaigns I’ve developed, so the job people can get insights from them.
Knowledge don’t belongs to you nor me, but to the universe: Spread what you know, share what others shared with you, teach what you’re good at, learn from everybody, write about how you put in practice these campaigns or explain how you reached that conclusion, which made you successful, but above all, quote your resources!
LinkedIn: Use it insistently for giving and receiving feedback, reading interesting posts, and comment on them. Find your key connections and engage with them, share ideas in the groups discussions, also participating in Q&A (either giving advice or receiving it). This should increase your visibility and it will improve the chances of being contacted.
Facebook: Aim it to talk and engage with your friends. Create lists, giving a different degree of permission to your crowd and segmenting the information according to the content you usually share with them.
The Wave: Use Google Wave for collaborative tasks, developing projects, exchanging ideas, brainstorming, conceptualizing campaigns and seeing how others can enhance your work.
Timing: Your blog, Do you love it? No? You must, because it’s the place where all your efforts, time, money and even romantic relationships are going to end up. All you do on Social Media has being meaningful to your blog. If not, I suggest you may want to reconsider your strategy. Give him a personality, a sense of humor, a purpose, a regularity, a bottle of Möet if he wants it and you’ll have your reason to give the very best of yourself in this URL.
Managing and optimizing: It is essential to define your strategy, set your goals and to monitor your results but, it is vital not to be overwhelmed by its magnitude. Hence, write down every procedure, pattern or system you follow to implement your social media workflow and start developing a schedule with all the tasks you performs every day, together with the time spent, the activities, the allowance, restrictions, and of course, deviations.
Plan for failure: If it doesn’t work, try changing and adjusting things to your needs. I know how it works to me, for you instead it can be slightly different. Be aware that you need to have hundred of bad ideas to have 1 or 2 great ideas. Do you get the idea?
Guest post @Israel Garcia blur-marketing.com

May 11, 2010
Categories: Guest post, Social media, Social networking . Tags: , . Author: Greenfield Staff . Comments: Leave a Comment

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