Getting Word of Mouth Started: New Book PR Method

uthors and business people often go to extremes to publicize their book or product launch. Sometimes, the most successful method can appear in front of them. Take for example, book publicity. It is the one of the toughest cases to crack. Each year, at least 50,000 authors are published in the United States.

May 27, 2011
Categories: Attitudes . Tags: , , , , , , , . Author: Greenfield Staff . Comments: Leave a Comment

33 Reasons To Do A News Release

Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web.

April 20, 2011
Categories: Attitudes . Tags: , , , , , , , . Author: Greenfield Staff . Comments: Leave a Comment

Advertiser vs Consumer: How can we bring the love back?

Is the relationship between advertisers and consumers hitting a rough patch? As any good marriage counselor will tell you the root to a good marriage is communication, communication, communication. With the introduction of Web 2.0 and social media, we have entered an age where the old methods traditionally used to define and place consumers in [...]

May 13, 2010
Categories: Advertising . Tags: . Author: Greenfield Staff . Comments: Leave a Comment

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