What Are Vlogs – Video Blogs?

Vlogs means a number of webpages where videos are published instead of articles. For Search Engine Optimization reasons, and also to be as explicit as possible they are accompanied by photos, text and even comments to be able to be categorised better. This trend came from two directions:

1. People prefer to deal with persons they know so a video appearance or pitch is much more effective than a text which can be written by anybody who wants to hide his identity.
2. The tone of communication through internet, especially due to the xplosion of social networks is more an more familar, buddy style, and a video helps this.

Also the algorythms of the search engines changed and pictures and videos are indexed and loved by them. Vlogs can be accessed not only through computers but also through mobile devices as mobile phones, smart phones and other gadgets. Usually, after creating a video you upload it to a video sharing site and after, through the embeed code you copy and pase it to any site or blog you want. Also, using the RSS technology you spread the video through internet to be seen by as many people as possible.

Videos are used for:

1. driving traffic to a website, squeeze age or affiliate link;
2. Search Engine Optimization – to build consistency for some keywords of interest to you;
3. to build an online reputation for you and your company;
4. to start new ideas, to spread them through the internet buzz and word of mouth;
5. to explain better something which can be misunderstood from a text.

The basics of a regular blog and of Vlog are the same but Vlogs seems simpler to manage. When you will join a video blogs community, the first step will be to create your own channel. After this step you will start organizing the data you have at disposal, like your favourite shows, podcasts and videos and also to upload your own and spread them all over the internet. Of course, anything depends on your interests. If you want just the whole world to see your new cat eaing and you gain 1 million visitors the result will be claps of hands from pet owners and pet lovers. The sme amount of visitors for a video pointing to something for sale can mean a lot of money in your pocket.

Vides should be included in any marketing and advertising campaign so knowing how to deal with them will be of a great help to you.

Cursul OPEN Social Media pentru Companii

Retelele sociale reprezinta cel mai mare fenomen din istoria Internetului. Petrecem din ce in ce mai mult timp accesand Facebook, Twitter sau Linkedin iar clientii si potentialii nostri clienti si-au creat deja conturi in aceste retele sau isi vor crea in viitorul apropiat. Cursul OPEN Social Media pentru Companii este un workshop interactiv destinat specialistilor in vanzari si marketing, directori de resurse umane, middle si top management din companii romanesti si straine.

Primul curs se va desfasura pe data de 23 aprilie, intre orele 9.00 – 17.00 la Hotelul Howard Johnson din Bucuresti.

Programul cursului:

9.00 – 9.15

- Ice Breaker

9.15 – 10.45

- Consideratii generale despre Retelele Sociale;
– Concepte de baza despre promovarea profilului personal de business si al unei companii prin
intermediul Social Media;
– Prezentarea principalelor Retele Sociale internationale si romanesti de utilizat in functie de
produsele/serviciile/compania de promovat;
– Cum comunicam in retelele sociale pentru promovarea unei companii? Cum comunicam
despre noi in raport cu compania pentru care lucram?
– Ce formate au cel mai mare impact si cum trebuie creat mixul de succes – text, foto
si video?
– De ce este necesar sa avem un branding online personal si cat de importanta este sinergia cu
brandul offline si online al companiei?

10.45 – 11.00
Pauza

11.00 – 12.30
– Pro si contra retelelor sociale, avantaje si dezavantaje;
– De ce motoarele de cautare “iubesc” continutul adaugat pe retelele sociale si cum putem atrage
vizitatori targetati pe orice site/blog?;
– In eventualitatea in care compania deruleaza deja campanii cu buget de marketing prin
intermediul retelelor sociale, cum pot angajatii sa contribuie la succesul acesteia prin
comunicarile personale?
– Cum realizam o matrice de promovare prin Social Media care sa fie scalabila si usor de
transformat in functie de modificarea tendintelor pietei online? Care este rolul comunicarii angajatilor in
cadrul acestei matrici?

12.30 – 13.30
Pauza de pranz

13.30 – 15.00
– Elaborarea unei politici a companiei pentru Social Networking sau adaptarea politicii corporate
la specificul local; elemente de luat in considerare, parghii de masura si control;
– Social Media este considerat mediul in care talentele sunt cel mai usor de abordat si atras in
companie – avantaje si riscuri;
– Cat de mult comunicam prin Retele Sociale si care sunt limitele peste care daca trecem
secretul profesional si confidentialitatea pot avea de suferit?

15.00 – 15.15
Pauza

15.30 – 17.00

- Ghid avansat blogging. De ce un blog? Daca am deja unul cum sa-l transform intr-un serviciu
PR 24/24, 7 zile pe saptamana?
– Metode de cuantificare a rezultatelor obtinute prin promovarea in retelele sociale.

Cursul este prezentat de mine, costul este 699 lei (tva inclus) ce cuprinde sesiunea de training, materiale de curs, masa de pranz, cafea si racoritoare. Numarul maxim de participanti este 15, urmatorul curs urmand sa fie programat in luna mai. Participatii vor primi diploma de participare de la Academia Online Feed Forward, ebook-ul in format retail DVD Ghidul Retelelor Sociale Editia 2010 in ambalaj personalizat si un discount de 50% daca vor dori sa se inscrie ulterior la cursul online de afaceri pe internet organizat de Academia Online Feed Forward.

La cerere, organizam cursuri Social Media personalizate in cardul companiilor, in romana sau engleza la care pot participa maxim 15 persoane/ sesiune. Cursurile personalizate vor fi sustinute dupa o analiza prealabila a necesitatilor companiei pentru o cat mai mare valoare adaugata.

Topul celor mai bune programe de MBA si EMBA pe piata locala

Cel mai bun program de master de business de pe piata locala este cel al austriecilor de la WU Executive Academy, potrivit celei de-a treia editii a Top MBA, editat de ZF, care apare astazi pe piata. Top MBA este singurul clasament de acest tip de pe piata locala si a fost realizat pe baza a aproximativ 300 de raspunsuri ale absolventilor de programe de master de business de anul trecut.

Topul celor mai bune programe de MBA si EMBA pe piata locala
1 EMBA WU Executive Academy
2 EMBA ASEBUSS
3 EMBA CEU Business School*
4 MBA INDE/CNAM Paris
5 EMBA Tiffin University
6 MBA Romano-Canadian
7 MBA Open University Business School/CODECS
8 MBA City University of Seattle
9 MBA Romano-German
Surse: Top MBA 2010, ZF
* CEU Business School a decis sa iasa de pe piata locala.
Acesta este ultimul an in care scoala mai opereaza in Romania, iar raspunsurile sunt ale absolventilor din 2009

Training pentru agentii imobiliari

Cat de mare este nevoia de training pentru noii agenti imobiliari care doresc sa testeze acest domeniu in plina criza?

Pai, sa ne gandim: In primul rand, orice agent imobiliar este interfata dintre agentie si client. In functie de cat de bine se prezinta agentul, pune intr-o lumina buna sau nu compania si managementul ei. Hai sa spunem ca in cazul clientilor de retail care cumpara cate o casa, teren, etc. in 2007 firmele isi mai puteau permite sa rateze cate un client fiindca imediat aparea altul in loc, doar ca acum situatia se prezinta foarte diferit. Firmele serioase tineau aproape de toti clientii si nu isi permiteau sa se joace si investeau in training ceea ce fac si acum chiar daca nu la acelasi nivel de buget.

Afacerile imobiliare se incheie mult mai greu decat inainte iar daca este vorba de o proprietate marketata de mai multe firme diferenta o face, mai mult decat oricand, agentul imobiliar. Desi piata imobiliara se afla intr-o criza ce nu poate fi neglijata, foarte multe persoane au mizat catre alte domenii de activitate, exista insa destul de multi new-comers care vor sa profite de oportunitatile pe care le genereaza o astfel de perioada.

Acum este mult mai usor sa sudezi o echipa, fiindca se munceste mai mult, spiritul de competitie este inlocuit de cel de colaborare si parca victoria este mai gustoasa ca oricand.

Pana la urma nici o criza nu poate lua trainingurile si abilitatile pe care le iei cu tine oriunde in lume. Noi consideram ca noii intrati in imobiliare au nevoie de a invata sa lucreze intr-un mod profesionist, sa utilizeze cu succes resursele internetului si ale retelelor sociale si de aceea oferim atat dezvoltatorilor cat si agentiilor imobiliare sesiuni de training ce se materializeaza in competente ce pot fi implementate imediat. Fiindca teoria se poate invata din carti, noi punem in prim plan latura practica ce pana la urma este cea care duce la materializarea in venituri.

Traininguri Microsoft

Una din liniile de business la care lucram de mai bine de 2 ani este dezvoltarea de proiecte web – Bloguri, site-uri, etc. Le dezvoltam pentru noi sau pentru alti clienti, avand o echipa de specialisti si consultanti din mai multe colturi ale lumii care lucreaza impreuna utilizand skype si alte modalitati de comunicare. Incet, incet, aceasta activitate pornita din dorinta de a avea control asupra proprietatilor noastre virtuale s-a transformat intr-o veritabila agentie Web cu un portofoliu care creste in fiecare saptamana. De la sfarsitul anului trecut beneficiem de accesul la programe specializate pentru agentii web tinere organizate de Microsoft Romania.

Ultimele doua traininguri sau workshop-uri … cum vreti sa le numim au fost despre Php si Asp.Net. Nu am veleitati de programator, chiar nu am, insa am invatat foarte multe lucruri noi care ma vor ajuta foarte mult in comunicarea si colaborarea cu partenerii mei din acest business. In cadrul acestui program, Microsoft ne faciliteaza accesul la cele mai noi softuri pentru aplicatii web ceea ce este un asset foarte important pentru activitatea noastra.

Un marketer international – genul care castiga sume cu 7 cifre spunea ceva ce mi-a placut foarte mult: “Pentru mine, computerul este un fel de Lampa a lui Aladdin, in care introduc informatii – articole, mailuri, etc. si care imi indeplineste toate dorintele financiare pe care mi le pot imagina”. Da, mi-a placut !!!

Italian property buying guide

When purchasing a property in Italy you should go through 3 stages:

1) Proposta irrevocabile d’acquisto (reservation offer)
2) Contratto preliminare di vendita (preliminary contract)
3) Atto di vendita (deed of sale)

Once you have chosen your property you should engage the services of a solicitor, whether you buy through a real estate agent or directly from the vendor. An Italian solicitor’s knowledge of Italian Real Estate Law is invaluable and he is there to look after your interests and your interests only!

When buying a property in Italy the first document you will be called upon to sign is the so called “proposta irrevocabile d’acquisto” (reservation offer), this is normal practice when purchasing through an estate agent. On the other hand when purchasing directly from the vendor (private sale) this document is not normally used. This is one of the many reasons why a solicitor should always be engaged.

By signing the proposta irrevocabile d’acquisto you will be taking the property off the market for a limited period of time, normally 15 days. During which time your solicitor, and where necessary assisted by a surveyor, will make all the necessary searches to ascertain that the property is without any debts, mortgages, claims etc. Thereby assuring that there will be no unpleasant and possibly costly surprises during the last stage of the purchase. At this stage you will be required to pay a small deposit, which is normally held by the estate agent or solicitor until the offer is formally accepted (signed) by the vendor. Should you finalize the purchase, this deposit will be considered as partial payment of the purchase price. If the vendor does not formally accept the offer your deposit shall be returned to you. It is important to highlight the fact that the reservation offer is only binding for the buyer until formal written acceptance of the vendor. Once signed by both parties it becomes a legally binding contract.

Normally at this stage, buyer and vendor having agreed to go ahead with the conveyance will formalize their agreement with the “contratto preliminare di vendita” (preliminary contract). Some estate agents and especially private sales choose or recommend leaving out this particular essential part of the purchase process. This legal document is essential because it sets detailed terms and conditions of the sale. This is why its highly advisable to engage the services of a solicitor as one of the services they offer is to draft this contract where possible and when not at least examine it very carefully before you sign it.

One of the essential legal elements of the preliminary contract is the payment of a deposit (caparra confirmatoria), normally equivalent to a minimum of 10% of the purchase price. This deposit will not be returned if you back out of the contract without a valid legal reason on the other hand, if the Vendor changes his mind about the sale he/she will under Italian law have to refund your deposit in full. You have the right if you wish, to also claim an amount equal to the deposit through the Italian courts.

In the preliminary contract the parties also set the date to finalize the conveyance in front of the notary public.

The Notary is a public official who has the authority according to Italian law to validate contracts transferring the ownership of a property, he is also charged with paying all registry fees and cadastral taxes and carrying out the relevant searches on the property. But having engaged a solicitor beforehand you will be confident that no unpleasant surprises will be revealed at this late stage of the purchase process.

The notary is supposed to be an absolutely neutral and impartial party in the transaction. This is why he cannot be a substitute for a solicitor in the defence of the interests of the buyer. The only way to be assured of total impartiality is to engage the services of an independent solicitor.

The final step of the conveyance is the so called “atto di vendita” (deed of sale). The deed is drafted by the Notary in his office, it has to be fully compliant with the preliminary contract. So it is the preliminary contract that is the document setting all the essential elements of the transaction. Once the Deed has been signed by all those present at the signing, the balance of the purchase price is paid to the Vendor and the keys are handed over to the new owners.

A copy of the Deeds will then be given to the new owners approximately one month after the signing. This is because it takes approximately one month for the new deeds to be registered at the relevant Registry Office.

If one of the parties does not understand the Italian language, according to the law the deed of sale must be drafted in both Italian and English.

If the buyer cannot be present in front of the Notary he can give power of attorney to his solicitor who will sign on his behalf.

The notary will read and explain the contract, the buyer will be able to read the English version and through the support of a bilingual solicitor, is entitled to ask questions.

GLOSSARY:
Proposta irrevocabile di acquisto : This is where an initial formal offer is made and a small deposit is left. The price you are willing to offer has been determined and also any conditions you may wish to make.

Contratto preliminare di vendita : This is the contract that sets out in detail the terms and conditions of the sale and also all the relevant cadastral and registry information. It is also known as a Compromesso.

Atto di Vendita : The moment when in front of a Notary public the exchange of contracts is made, the outstanding amount of the purchase price will be paid and the keys to the property will be handed over to the new owners.
Caparra confirmatoria : This is a deposit that is regulated under art.1385 of the Italian Civil Code . If a deposit is defined as a “caparra confirmatoria” it endows legal rights upon both parties.
Source:
Avv. Giandomenico De Tullio
http://www.detulliolawfirm.com

9 Ways to Get Glowing Online Reviews

Whether you like them or not, online rating Web sites are a reality for today’s real estate professionals. Those sites, in addition to Facebook and other social media outlets, create a powerful tool for spreading the word about you and your services. But to do it right, you need your customers’ help.  

 

The advent of social media has brought on the era of the educated real estate consumer. These days, customers go online not only to look at property listings, but also to research your experience, qualifications, and attitude. If you handle it right, the trend could present a major opportunity.

 

Here are nine ways to encourage your best clients to shout your name on the Web (and maybe even link to your site).

 

1. Be a problem solver.

The first thing you have to realize is that no amount of technology will get you a referral if you don’t earn it—and no one will know you’ve earned it unless you tell them. Most of us try so hard to keep all the dirty details away from our clients because we want their stress levels remain low. To them, it looks easy. While it’s important to make the transaction a smooth customer experience, it wouldn’t hurt to tell clients about all the effort we put in to resolving problems. They can’t appreciate all we do for them unless we share the fact that we handled the problems. Make sure you get the credit (and referrals) you deserve after you’ve solved them.

 

2. Ask for the referral.

The customers who love you, really love you! They may want to be able to give something back to you for all the hard work you put in on their behalf. They just don’t know how. Each time a client expresses how happy they are with you, ask them to do something to share that experience with the world. If they agree, explain how they can give you good online ratings and referrals. 

 

3.Tweet it to the world.

If they express an interest in giving you a referral or testimonial, ask them to put it on Twitter or Facebook. Or even better, show them how Ping.fm will update all of their social media platforms at once. You can offer to help them set it up and then ask them to make their first universal ping about how much they appreciate you. (With a link to your site of course—that’s great for search-engine optimization!)

 

4.Yelp!

If they want to do more, see if they’d be willing to fill out a review for you on Yelp or LinkedIn (preferably both, but don’t make it too hard or they won’t do anything).

 

5. Encourage them to use an online review site.

When you are coming close to the end of your transaction, ask your clients to give you a good review on one or two of the major real estate practitioner review Web sites. Send them an e-mail with links to the sites so that they can find them easily. If possible, set up the account for them and do everything except fill in their review. (Remember, it’s all about making the process easy for the client.) Some of the most popular review sites are:

 

 

6. Get the transaction testimonial.

At the closing, get a signed testimonial letter from them. How do you do this? Take all of the things that they ever said to you—or put online for you—and create a testimonial that reflects their experience as you understood it. Present it to them like this: “I know you’re busy, so I try to make giving me a testimonial easy. This is what I heard you say over the course of the time we worked together. If you agree, could you sign it for me, so I can have it for presentations in the future? Of course, you’re welcome to write your own if you prefer, I just wanted to make it easy for you.” Most people will sign it on the spot. The others will go home and write you a letter that’s even better than what you could have written.

 

7. Contact past clients. 

Need a good reason to contact a loyal former client? How about asking them to put a referral into an online system for you? (You’ve been sending them valuable information for years—they’d love a chance to offer you something in return.) You could take a previously written referral from the person, type it into an e-mail, and send them the links to the Web sites you want your review on. The person can then just cut and paste their review into the sites. Again, make sure you include an active hyperlink to your Web site—it will make it easier for prospects to reach you and increase your SEO (search-engine optimization).

 

8. Create a system. 

Put in place a system today that will get you and keep you on track for having great reviews of you anywhere and everywhere a prospect could look. Know which sites you’ll ask to be reviewed on and have e-mails pre-created and ready so you can simply send them out without too much effort on your part.

 

9. Ask for what you want.

Just like you can’t be afraid to ask for the sale if you want to sell, you can’t be afraid to ask for the referral if you want to get one. After the asking, the key is to make it easy for a client to say “yes”. If you follow these simple steps, you’ll see your personal cache´, your number of incoming leads, and ideally, your Web site ranking skyrocket.

Source: www.realtor.org

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