How to get more clicks from your links in the Youtube video description boxes below your videos

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Youtube is the world’s 2nd search engine and video marketing is one of the most important marketing medium. The generations X nd Y need more photo and video content than text and they are used to learn new things this way. The tips are provided by Rick Hodge, online marketer and one of my JV partners:

 

#1. It’s important to remember that people have a short attention span. So it’s important to keep videos short if your intention is to get the link below clicked.

#2. Point out your link below with annotations, watermark, arrows in the video, and verbal mentioning of it. It works best if you combine text that says ” please click the link below to get ________ right now ” add arrows and/or annotations if possible.

#3. Make sure your link has the http:// infront of it when you put it in the description box. This is the only format that can be used to make your link clickable.

#4. Make sure your link is the very first thing in your description box. Otherwise it will not get seen. Also mention to Click Here Now for _____ after the link. This helps get more clicks.

#5. Make sure you use keywords in your titles for your videos, along with the tags.

#6. Share your video on as many sites as possible so Youtube detects an increase in views on your video, and will then give it a better rank!

 

January 5, 2013
Categories: Marketing, Social media training, Video Marketing . Tags: , . Author: Greenfield Staff . Comments: Leave a Comment

Web 2.0 vs Web 1.0 – Care este diferenta?

Pe 31 ianuarie organizez in Bucuresti o noua editie a Cursului Open Social Media Pentru Companii. Detalii aici:  http://bit.ly/wLa8Ke. Pana atunci, care este diferenta intre Web 2.0 si Web 1.0?

January 18, 2012
Categories: Internet, Social media training . Tags: , , . Author: Greenfield Staff . Comments: Leave a Comment

Inspiratie si excelenta cu echipa eJobs.ro

Imi place sa spun ca industria social media este acum la nivelul la care era telefonia mobila atunci cand s-a lansat Dialog (inghitit de Orange ulterior) si am platit in prima luna 100 USD ca sa ma conectez. Era inca era telefoanelor Nokia caramida NMT si cand mi-am luat in primire telefonul meu Motorola D160 am fost foarte incantat. Stiti unde a ajuns telefonia mobila acum asa ca stati sa vedeti la ce performante va ajunge conceptul social media in urmatorii ani.

Am vorbit despre social media in fata a cateva mii de persoane in cadrul conferintelor, workshop-urilor, webinariilor si trainingurilor la care am avut onoarea sa particip ca speaker sau trainer. Si pe zi ce trece imi place tot mai mult. La inceputul anului 2010 am creat cursul intitulat “Social Media pentru Companii” pe care il livrez atat in varianta open cat si personalizat pentru companii atat din strainatate cat si din Romania.

Saptamana aceasta am avut o adevarata provocare pentru ca am prezentat acest curs echipei eJobs.ro – cel mai important site de recrutare din Romania.

Cursul este ca un burete deoarece absoarbe tot ceea ce este nou in aceasta industrie high tech si contine elemente de strategie de business pentru ca urmareste intotdeauna elemente livrabile. Nu sunt doua cursuri la fel chiar daca sesiunile au loc la cateva zile distanta. Tot timpul este introdus cate cel putin un element nou.

La eJobs.ro mi-a placut foarte mult atat echipa cat si provocarea de a prezenta acest curs liderului pietei in recrutarea online din Romania. Rezultatul? Un curs extrem de interactiv si o experienta de comunicare parca scoasa din cartile de afaceri motivationale americane. Lucrand cu echipa timp de doua zile am realizat ca au toate motivele sa fie cei mai buni in ceea ce fac si le multumesc pentru aceasta oportunitate.

October 21, 2011
Categories: Companies, Internet, Marketing, Social media, Social media training, Social networking . Tags: , , , , . Author: Greenfield Staff . Comments: Leave a Comment

The benefits of social media marketing

Socialexaminer.com conducted a study this year on the benefits of social media marketing among a significant number of online marketers.

The conclusions?

85% of them gained more exposure for their business, followed by increasing traffic to the website promoted (63%). 56% revealed the fact that social media activity brought them new business partnerships, 54% were helped by social media to increase the rise in the search rankings, 52% generated qualified leads, 48% sold more products/ services and 48% had savings in the overall marketing budget.

Social Media has not to be seen as a medium where you can advertise your business at a lower budget. Social Media creates communities and your presence there as a person, business or both has the purpose of making a contribution to that community. You can contribute through text, links, images, videos and everything which will help that community evolve and grow. Selling, gaining new partnerships and the money you will earn through social media are just effects of the quality of your social media presence.

If you will post only sales messages you will have sooner or later the surprise that you will be left out. It is recommended to have no more than 1 sales posts among 10 (so 10%) this way nobody will feel that you are there to sell. All of us have something to sale and from how you can manage not to sell in social media you can have positive or negative effects. Here we speak about the regular social media activity.

If we refer to the paid ads inside of social media, they have to be made in a way which will bring qualified leads and customers, huh? A very special attention have to be paid to how you design your ads because as you can see on Facebook, users can “like” your ads or not. In the case of paid ads the users accept the fact that you want to sell to them but judge you about how you do this.

June 14, 2010
Categories: Social media training, Social networking . Tags: , , . Author: Greenfield Staff . Comments: 2 Comments

Social Networking tools on Facebook

I receive lots of questions from people around the world about how to start their Facebook journey so I decided to publish more on this topic. This article is related with the social networking tools on Facebook. Feel free to comment!

What kind of tools can you use to do social networking on Facebook? At the beginning of your FB journey you receive a blank page. After you will define your experience on the site and set your own goals, you will want to choose the activities, applications, groups and networks that will help enhance this experience.

The main tools are:
- Inbox – you can send messages to other users and accept messages from your friends; take care not to spam the receivers with offers and sales pitches because otherwise you will loose them or will be reported to the Admin.
- Groups – joining and participating in groups is a great way to meet new people.
- Friends – you can add as friend basically anybody; i tis recommended to choose the ones with whom you have something to share; once they accept, you can do things linke sharing photos, inviting them to participate in groups and encouraging them to add certain applications;
- Applications – Facebook has lots of applications; each of them helps the user engage in social networking. You can play games, send the applications to each other or take quizzes.
- Share – the ultimate way to enjoy the site an duse it for social networking ist o share things with each other. This goes for applications, videos and photos. You can also invite them to join groups, an duse the website to take a look at the groups your friends are interested in.
- News Feeds – through the feeds you can see what your friends are up to. For example, if a friend added a new application, you have the possibility to check aut when they added and decide if adding i tis a good thing for you to do.

These are just a few examples. The site has many resources and i tis up to you to figure aut how to use them for social networking purposes. Just use the site in an ethical way and abyde by Terms of Use. A lot of people get in trouble for not using Facebook as ethically as they clould. In fact, many people who are part of social networking sites abuse the privileges of being part of the community and end up using less ethical tactics.

May 31, 2010
Categories: Internet, Social media, Social media training, Social networking . . Author: Greenfield Staff . Comments: 4 Comments

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