Social Media Summit la Timisoara!

Am mai afirmat si cu alte ocazii ca imi place sa particip la conferinte si evenimente oriunde in Romania si in lume, atat ca sa invat ceva nou cat si ca eventual sa prezint ceva de interes pentru participanti in conditiile in care organizatorii imi permit acest lucru. Nu pierd vremea cu evenimente care nu au substanta sau la care se spun aceleasi lucruri pentru ca am intotdeauna ceva mai bun de facut. Mi-a placut la Timisoara la Social Media Summit!

Cei care au vorbit au adus in discutie elemente noi si interesante, cu aplicabilitate imediata. Despre teorie oricine poate vorbi si sunt zeci de ebook-uri si tutoriale despre social media pe net. Practica este cea care face diferenta. Mi-au ramas in minte abordarea BCR-ului, care nu se lasa si care chiar va castiga pe termen lung din exploatarea inteligenta a comunicarii prin social media si prezentarea unei agentii interactive care a asociat versuri din melodii pop romanesti cu cumportamente vis-a-vis de branding.

Ce mi se pare foarte interesant este cat de mare poate fi deosebirea intre personalitatea pe care o arati in spatele tastaturii si ceea ce esti de fapt, intr-o discutie face to face. Recunosc ca am avut si am in continuare atat surprize placute cat si neplacute, dar stiam ca internetul ofera o identitate care uneori e atat de virtuala incat nu are echivalent in viata reala. Asa ca nu am fost surprins deloc. Doar am costatat!

Social media ne bombardeaza pe toti cu informatii si un nou mod de a ne uita la activitatile online. Este ceva nou, care atrage si care schimba pur si simplu internetul. Da, mi-as fi dorit mai multa interactivitate intre sala si speakeri dar cu siguranta la urmatoarea editie toti parametrii vor inregistra cresteri.

Out of the box – am vazut o chestie cool pe un blog de food din Timisoara – analizau acolo mancarea care s-a servit la pranzul evenimentului. O astfel de abordare recunosc ca nu mi-a trecut prin cap. Dar asta inseamna un blog de nisa, guys and gals!

Ha, m-am simtit ca in vacanta, mai ales ca am petrecut mai mult timp cu Echipa Biz (gandestebiz.ro) si mi-a placut spiritul, atmosfera si liantul care exista intre membrii echipei. Eu ii admir pe cei care fac si pot! Punct! Prezentarea mea de la eveniment aici.

Startup Challenge – ultima zi pentru inscrieri – 10 octombrie 2010!

Un criteriu esential in alegerea colaboratorilor cu care lucrez pe proiecte online este deschiderea catre piata internationala.

Startup Challenge  se adreseaza  startupurilor de pretutindeni, in special celor din Europa de Est, celor cu o idee viabila de business online si cu potentialul necesar pentru a duce la indeplinire aceasta idee. Inscrierile se fac pana la data de 10 octombrie 2010 pe siteul official al conferintei: www.how-to-web.net. Scopul competitiei Startup Challenge este de a gasi cele mai interesante business-uri aflate la inceput de drum si a le ajuta pe acestea sa devina cunoscute si sa se bucure de sprijin din partea investitorilor si antreprenorilor deja cunoscuti.

Pentru a se inscrie, stratup-urile trebuie:

  • sa aiba mai putin de 2 ani de activitate
  • sa  targeteze piata international, globala;
  • sa nu fi primit nicio investitie de la o firma de VC  (Venture Capital) pana in momentul participarii la Startup Challenge.

Startup Challenge cuprinde  doua etape:

  1. O prima etapa eliminatorie  -  dupa inscrierea pe website – juriul va alege  6 startup-uri conform criteriilor prezentate pe site: marimea pietei, potential, solutiille pe care le propun, tehnologia folosita, modelul de business, etc. Cele 6 startupuri finaliste vor avea sansa sa se prezinte in cadrul conferintei regionale HTW’10 cu un stand de prezentare a businessului, sa interactioneze direct  si sa primeasca sfaturi de la juriul, sa isi prezinte idea de business catre cei 500 de participant si 20 de speakeri internationali direct pe scena principala a evenimentului.
  1. In final, la sfarsitul celei de-a doua zile a conferintei HTW, juriul va alege  3 startup-uri castigatoare care vor beneficia de promovare pe siteul oficial HTW cat si pe Social Media, si bineinteles  vor primi si un premiul semnificativ.

Juriu este compus din specialisti si oameni cu experinta in domeniu, cu o activitate intensa  in a acest gen de competitii: Katy Turner (Eden Ventures), Vlad Stan (Seedmoney), Vladimir Oane (UberVu), Raluca Georgescu (Wembrio), Alexandre Almajeanu (Gentica), Calin Fusu (Neogen).
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How To Web 2010, Bucuresti, 3-4 Noiembrie – un eveniment regional de referinta pentru industria online

How To Web 2010 – cel mai mare eveniment de antreprenoriat si tehnologie web din Europa de Est va fi organizata intre 3-4 noiembrie 2010 la Hotel Intercontinental in Bucuresti .

How To Web isi propune sa conecteze industria web din Europa de Est si, in particular, din Romania la industria Internet globala. Aceasta conectare se va face atat la nivel de informare, participantii la conferinta afland despre cele mai importante tendinte si noutati in domeniul web-ului global, dar si la nivel de conexiuni, antreprenorii online din Europa de Est putand gasi printre participantii la conferinta potential parteneri, colaboratori sau chiar investitori.

Printre vorbitorii internationali care si-au anuntat prezenta la eveniment se numara: Loic Le Meur (CEO Seesmic si Fondator Le Web), Ramu Yalamanchi (CEO Hi5), Reshma Sohoni (CEO Seedcamp), Mike Butcher (Redactor-sef TechCrunch Europe), Christopher Grew (Orrick), Alex Van Someren (UKTI), Katy Turner (Eden Ventures) si Alex Hoye (CEO Latitude).

Temele de discutie ale invitatilor se vor axa pe subiecte de interes pentru antreprenorii din zona tehnologiei web cum ar fi: inceputurile unei afaceri, finantarea acesteia, antreprenoriatul in Europa si oportunitati pentru acesta, cloud computing, servicii web, etc.

How To Web isi doreste sa schimbe la nivelul mentalitatii antreprenorilor romani din online este deschiderea catre proiecte cu target international.
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How helpful is SEO and what is Dofollow?

How will it help my SEO (Search Engine Optimization)?
Links pointing towards your site is vital for any sites SEO. Having backlinks from sites that are considered authority sites based on their PR will help you rank higher in the search engines. Not only will these links get you placed higher in all the major search engines, but it will sky rocket your own pagerank and website sales.

What is Dofollow?
Well there’s nofollow and dofollow. Nofollow links tell the search engines to not go any further and not give your site credit for the link that is placed. Dofollow is the exact opposite. Dofollow tells the search engines that your site is credible and in turn you get some “link juice” from each dofollow link.

(source: monsterbacklinks.com)

What is an anchor text?

The next article is about what is an anchor text:

Anchor text is the visible piece of a hyperlink that is clickable. Anchor text is usually just a few words so that you can understand where the link will bring you when clicked. Some browsers will show anchors texts defferently but most of the major browsers will show you the full word and not “click here” or “link”.

An anchor text is used by the search engine algorithms and is weighted (ranked) because the linked text is more than likely related to the landing page.
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What are backlinks?

Being active in social media I receive different e-mails from people who just started online. This is the reason for considering necessary to publish some articles about basic terms. This one is about backlinks:

Backlinks are links that normally have an anchor text and they point towards your site giving you authority and popularity in the eyes of all the Major Search Engines like Google, Yahoo, Bing, and MSN.

Backlinks originally came about as a means of website navigation. Once the Search Engines picked up backlinking, backlinks turned into a staple for Search Engine Optimization (SEO) to get a website ranked higher.

No one knows to much about the Google Algorithm, but what we do know is that backlinks definitely help your website rank much higher in the major search engines. Getting a vast amount of backlinks over time is an indication of website popularity or the popularity of a page within your website. Also the pagerank of your backlinks is a factor in determining how important your site is.
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4 Major Reasons to Market Online

Today I found a very interesting article about 4 major reasons to market online:

Here are 4 major reasons why the Internet should be a significant part of your overall marketing strategy:



Reason # 1: People Are Spending MORE Money Online

According to a comScore research report, the number of people actually searching for products and services online increased by 21% in 2008. So the Internet is a growing trend and more and more of your prospects and customers likely to look for you
online.

It’s convenient and a great way for them to save time and often save money too. Remember that a lot of people are time-poor in today’s hectic 24/7 society. Having more people searching for your product and service is one thing. The important question is: are they spending more money online? A comScore study reported that US e-commerce spending in 2008 reached a staggering $214.4 billion – a 7% increase over the previous year. So importantly, more people are spending more money online too – they’re not just lookie-loos and information seekers. They’ve got cash to spend and they’re going to spend it online
somewhere the only question is: will it be with you or your competitors? And the most popular search engine? Continue reading

Usability Workshop on Saturday @ Bucharest Hubb with Thomas Binder





On Saturday I attended at Bucharest Hubb a four hour workshop about usability presented by Thomas Binder. The content was very useful and I added new tools to my online marketing arsenal.

I kindly recommend to take a look at his resources and recommandations: thomasantonbinder.com, twitter.com/tangoalphabravo, facebook.com/tangoalphabravo and tangoalphabravo.com.

Social Networking tools on Facebook

I receive lots of questions from people around the world about how to start their Facebook journey so I decided to publish more on this topic. This article is related with the social networking tools on Facebook. Feel free to comment!

What kind of tools can you use to do social networking on Facebook? At the beginning of your FB journey you receive a blank page. After you will define your experience on the site and set your own goals, you will want to choose the activities, applications, groups and networks that will help enhance this experience.

The main tools are:
- Inbox – you can send messages to other users and accept messages from your friends; take care not to spam the receivers with offers and sales pitches because otherwise you will loose them or will be reported to the Admin.
- Groups – joining and participating in groups is a great way to meet new people.
- Friends – you can add as friend basically anybody; i tis recommended to choose the ones with whom you have something to share; once they accept, you can do things linke sharing photos, inviting them to participate in groups and encouraging them to add certain applications;
- Applications – Facebook has lots of applications; each of them helps the user engage in social networking. You can play games, send the applications to each other or take quizzes.
- Share – the ultimate way to enjoy the site an duse it for social networking ist o share things with each other. This goes for applications, videos and photos. You can also invite them to join groups, an duse the website to take a look at the groups your friends are interested in.
- News Feeds – through the feeds you can see what your friends are up to. For example, if a friend added a new application, you have the possibility to check aut when they added and decide if adding i tis a good thing for you to do.

These are just a few examples. The site has many resources and i tis up to you to figure aut how to use them for social networking purposes. Just use the site in an ethical way and abyde by Terms of Use. A lot of people get in trouble for not using Facebook as ethically as they clould. In fact, many people who are part of social networking sites abuse the privileges of being part of the community and end up using less ethical tactics.

7 Steps System for Success in Information Products Business

The industry of selling information products – eBooks, physical books, downloadable books along with CD’s and DVD’s is one of the most interesting domains of activity. There is a huge overload of free and paid information about how you can get started. Actually, everything can be structured in 7 steps called the steps to success in Information Products Business:

1. Find a hungry market, people having a need, an urge, a problem waiting to be solved;
2. Figure out what the market wants through research – forums, blogs and others;
3. Establish your authority in this area – through articles and workshops usually;
4. Create a product that fixes this problem;
5. Package the product so that it sells;
6. tell those with the problem taht you have the solution;
7. Test, tweak and improve all the actions;

Now you can really get started …

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