Managers: Should Your PR Budget Stress Tactics or Strategy?

If tactics are the name of the game for you, it really means you are not planning to effectively alter individual perception among your key outside audiences which then would help you achieve your managerial objectives.
If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you’re missing the best PR has to offer.

Lifetime Relationships!

An important part of life depends on how we develop our relationships with others. Perhaps, if we consider examples of this development, a better understanding will enable us to think more clearly before we interact with others.

How to Remove Barriers To The Sale

When you are selling a service, the buyer doesn’t really know whether the service will work for them until AFTER they have bought. This can stall many sales. This article shows an innovative way of removing this barrier to the sale.

How to have lasting relationship with clients?

Clients are the most precious assets for a business. Without clients, there can be no business. With poor quality of clients, the business will be poor and if you manage to get very good clients and retain their loyalty, your business will only go up and up. This all sounds very exciting. But it is not easy to get very good clients and all the more difficult to retain them.

Games are a Reflection of Behavior as Told by John Satta

If this article has intrigued you we encourage you to look at the various “games” that you are “playing” and with whom. Who are your “teammates” and what kind of game are you playing? With increased awareness of our behavior, and the behavior of others, we are able to create a “win as much as WE can” mentality.

E-Commerce Business – Proceed With Caution

There is an epidemic in the United States. An epidemic that is so overlooked, if gone unchecked any longer, could cripple the economic strata of the U.S. An epidemic that could be responsible for the genocide of millions of businesses. Curious what it is? I am referring to the gross mismanagement of e-commerce businesses.

Communications Analysis: Real-Time

You’ve just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better?

Change Your Tone – Media Coverage Shouldn’t Be Toned By Software

The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of “BlackBerry thumb” — but nevertheless getting your media coverage electronically has never been easier or more mobile.

Un arbore te asteapta sa-l plantezi – editia a II-a

Vrem sa crestem copii voinici si sa ne bucuram de natura. Vrem sa dam un sens actiunilor noastre alaturi de ceilalti. Un pom, o casa, un copil creaza conturul existenei noastre iar daca fiecare dintre noi facem un gest, în curând, unui pom sadit de tine vom alatura altul, va creste o livada sau o padure!

Are You Ignoring Your Customers’ Requests?

If you really listen to your customers they will tell you exactly what products they want. They will also tell you what backend product they want to buy from you. Here’s an example of how my customers told me what they wanted in one of my million dollar niches.

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