Am auzit clienti care spun: “Noi anul acesta nu mai cheltuim banii companiei pe agende si calendare, pentru ca am facut prea multe in anii trecuti si am ramas cu ele …” In primul rand, daca consideri ca ai cheltuit banii si nu i-ai investit, inseamna ca primul pas este sa schimbi compania de publicitate [...]
Every Day is Saturday
Wouldn’t want to have in every day of your life the feeling that “In Every Day is Saturday” an to have that weekend – holiday feeling? Every Day is Saturday is one of the newest personal development programs available in the internet and started by the motivational speaker Sam Crowley. It consists in 6 CD’s [...]
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Mini planes, mini budgets, great advertising ideas with Mini cars
One of the biggest challenges in 2009 for all the airline companies will be to preserve market shares, incomes, to find new sources for business and quite to reinvent themselves. The Slovenian Adria Airlines teamed up with Mini adding promotional messages on their mini (around 50 seats) planes. I liked very much the idea because [...]
Nintendo’s Blue Ocean strategy
I found some days ago a very nice article about Nintendo’s “Blue Ocean” business strategy. I promoted some years ago the idea of casual PC games in Romania and at that time I saw some studies telling that women are the biggest consumers of casual games. So what did Nintendo almost three years ago? Created [...]
In ce directie merg bugetele de publicitate?
Emarketer.com a publicat de curand o statistica referitoare la evolutia mediilor de publicitate in Statele Unite, trend care intr-o mare masura este asemenator cu situatia din Europa. Enjoy!
Dezvoltatorii imobiliari au inceput sa investeasca in campanii de promovare
Anul trecut, cheltuielile pentru promovarea complexurilor rezidentiale pe posturile de televiziune, presa scrisa si statiile radio au atins trei milioane de euro. richland_real_estate.jpg Dezvoltarea complexurilor rezidentiale, mai ales in Bucuresti, a condus la aparitia unor noi investitori pe piata publicitatii. Dezvoltatorii au ales sa-si promoveze ofertele imobiliare mai cu seama pe outdoor si in presa [...]
Shukar Collective @ “The Night of The AdEaters, Bucharest, 2008″
I like music and I like advertising. “The Night of The AdEaters” /”La Nuit Des Publivores”/”Noaptea Devoratorilor de Publicitate” is an event I like to attend every year. It is a professional duty to attend but also an opportunity to mix business and pleasure. The Night of the AdEaters is a show that now runs [...]
