London December 14 2010 – Like the proverbial turkey voting for Christmas, an Italian supermarket has launched a new advertising campaign urging customers to think carefully before buying its bottled water. Seem a little surprising? Well, (no pun intended) a quick look at the numbers makes it even more surprising. Italians drink more bottled water than anyone else on the planet, glugging down a whopping 55 gallons each a year, according to PRI’s The World. Coop, the supermarket behind the campaign, is by no means a minnow in the hunt for Italian shopping dollars either. It boasts a 20 per … Continue reading SUPERMARKET LAUNCHES CAMPAIGN AGAINST BOTTLED WATER