Day: July 25, 2010

Advertising, AttitudesLeave a comment

The Hundred Thousand Dollar Dentist Visit: Money From Viral

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A seven-year-old kid goes to the dentist to have a tooth removed and feels woozy as the anaesthetic gradually wears off. Dad records his kid’s verbal ramblings for two minutes. Video ends up on YouTube in January 2009. It goes viral.

Just over a year later the Dad has a thriving internet business off the back of one video shot on a camera phone.  True story.

Who are these people? Where did they come from? What was the dad’s motive for filming his son in this state? And how did this translate into a hundred thousand dollar money-making marketing venture?! Let’s find out.

First, somewhat confusingly, father and son have the same name: David DeVore. So, from this point on, we’ll call them David Sr and David Jr. The DeVore’s are from Orlando, Florida and David Sr’s line of work revolved around real estate.

What was the inspiration?

David Jr had been suffering from hyperdontia– the presence of an extra tooth. David Sr filmed the footage to reassure his wife (who was involved in a meeting) that the dental procedure had gone to plan and there was no reason to be unduly concerned. He posted his findings (to his friends’ amusement) on Facebook, and then later on YouTube. His. Very. First. Post.
Continue reading “The Hundred Thousand Dollar Dentist Visit: Money From Viral”

Real Estate, Real Estate Investments, Today A Better Day Than YesterdayLeave a comment

How To Get The Best Deal On Every Global Real Estate Investment You Make

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A friend in Europe called this week to ask if I thought my Marketwatch members would be interested in bank foreclosure deals in Mediterranean countries. My friend has been active as a broker and developer in Spain and Croatia for more than a dozen years and has contacts elsewhere in Europe, as well.

I assured him that, yes, this is the kind of opportunity I’m keen to bring my Marketwatch members, and I’m reviewing details for a forthcoming Marketwatch report now.

The kinds of extreme bargains my Euro-market contact is telling me about are available in many markets right now. The key is locating them. You won’t find these kinds of deals on the Internet. You have to have “boots on the ground,” as they say, either your own or those of a reliable contact (like my friend), someone active in the market where you’re shopping.
Continue reading “How To Get The Best Deal On Every Global Real Estate Investment You Make”

Attitudes, Social Media Marketing Training, Social Networking2 Comments

Banking Web 2.0 – How the major card issuers look at Social Media phenomenon?

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“We watched various brands and companies within our industry and elsewhere struggle, sometimes fail, to achieve their objective, which is always to get closer to the customer, to know more, to create a relationship” – Mike Boush, Vice President of E-Business, Discover Financial Services

The market’s major card brands issuers search all the time new ways of using social media sites to capture market intelligence and to promote their products and services. In the traditional marketing and advertising they couldn’t interact with customers so the social media sites are like the Alladin’s lamp fulfilling their wishes about finding out how the customers think. US Magazine Payments Source published this year an analysis of the way how the major card issuers are using social media to build awareness and sales.

Discover
Discover started the web 2.0 journey with the “Insider Discover” blog offering advices to consumers. Among the subjects were covered: mobile applications for account management, tips on choosing card designs, rewards and terms, student loans. Discover created another blog “I Love Cashback Bonus” where cardholders share tales about how they spent their rewards. Both blogs were started in 2009 and linked with the Discovery Facebook page; Continue reading “Banking Web 2.0 – How the major card issuers look at Social Media phenomenon?”