Day: May 12, 2010

Social Media Marketing Training, Social Networking1 Comment

Australians are the most active social media users

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A December study by Nielsonwire shows the worldwide annual increase of 82 percent of time spent on social network platforms, and an astounding average 5.5 hours per individual per month. When making a global comparison, it was concluded that Australians spent a jawdropping average of 6hours and 52 minutes per month, as an active ‘Socialmedia-ite’. Americans came second in this race, who spend an average of 6 hours and 9 minutes per month. Other statistics were as follows: (H:M:S) Australia – (6:52:28) United States -(6:09:13) United Kingdom – (6:07:54) Italy – (6:00:07) Spain – (5:30:55) Brazil – (4:33:10) Germany – … Continue reading Australians are the most active social media users

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The 7 Mistakes Most Press Release Writers Make

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Creating a press release for a campaign or assignment requires thought and preparation, without the core fundamentals your release may end up right in the trash folder of your recipients email.  A well-written press release can be an invaluable asset to your company and the success of the content within the release you’re trying to help generate attention for.  Here are 7 mistakes most commonly made when writing a press release that you can easily avoid to become more successful at pushing your product, website or idea. 1.  Lack of proper research.  Spend the time to read and subscribe to … Continue reading The 7 Mistakes Most Press Release Writers Make