How Search Engines Work

You see it and use it multiple times throughout the day, but do you know how it works?

Surprisingly, many webmasters severely lack knowledge about one of the most important aspects of the internet – the search engines! We all know they exist, we know people use them, and we know that they drive traffic to our websites. But few people actually carry an understanding about how they work. If you can educate yourself about the way search engines function, you’ll be more capable of optimizing your site properly. Search engines send automated “bots” to “crawl” the web through hyperlinks.

Without external hyperlinks to your website, the bots really have no way of finding your website. It’s still possible that they’ll discover your site eventually, but without some kind of effort on your part, it may be unlikely. Only about half of the existing pages on the internet have been crawled by the search engines, if that gives you any indication of the importance of backlinks.

Once the bots crawl your website, it becomes indexed in a huge database along with all the other indexed pages on the internet.

There are literally billions of pages stored in this database. Yet, as you’ve probably noticed, it takes barely a second or two to get results after performing a search.

When searches are made, the engine quickly scans through relevant documents and provides results based on the most accurate possible matches.

Generally a match is determined by the presence of that particular keyword on the webpage. Thus, on-page optimization is extremely important. Google and the other search engines will provide differing results depending on whether you type the phrase as-is (purple umbrellas), in quotes (“purple umbrellas”), with the + symbol (purple + umbrellas), or other variations. After the SE has found matches for the search query, a special algorithm scans each of the results to determine relevance to the keyword phrase. Results are provided to the user in order from most relevant to least relevant. So what can you learn from this information? A few things:
1. Your page must be relevant to the search term (listing the keyword several times throughout the course of the website, on-site optimization)
2. You need external hyperlinks (backlinks) pointing to your website to act as a “gateway” for the bots to access your site. As far as relevance goes, Google and the other search engines take all of these into consideration:
a. On-site optimization
b. Age of the domain (the older the better)
c. Page Rank (PR)
d. Alexa ranking (the ‘popularity’ of your website based on the amount of traffic it gets)
e. Number of backlinks, particularly from high PR authority websites that are related to your website (if you have a blog about real estate, a high PR link from a real estate website will be more valuable than a high PR link from a website about dog grooming)
f. Linking structure of the website (easy navigation)
So looking at all of these factors, you can see why would take the #1 spot for “buy books” rather than your three-week-old Blogger blog with 4 backlinks.

The article comes from an ebook – SEO for Busy Marketers is an ebook which can be found here.

Top Social Brands in Romania

Astazi revista Biz a organizat in eveniment in cadrul caruia a lansat editia ce contine topul principalelor 20 branduri prezente in social media din Romania.

Clasamentul este:

1. Vodafone
2. Microsoft
3. LG
4. BCR
5. Orange
6. ING
7. Petrom
8. Romtelecom
9. Ursus
10. BMW
11. BitDefender
12. Nokia
13. HTC
14. Kaspersky
15. Dacia
16. Samsung
17. BRD
18. Dove
19. Toshiba
20. Cosmote

Imagini de la eveniment aici.

Dj Sava & Raluka – I like (the trumpet)

This tune comes from my fellow Romanians DJ Sava & Raluka. It is a great tune! Enjoy!

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Three 6 Mafia feat. Tiësto – Feel It (Official Music Video)

Great, great tune! Three 6 Mafia and Tiesto – Feel It!

“Business Tweets for Newbies” ebook just launched

Business Tweets for Newbies

Business Tweets for Newbies

This is the first from a series of ebooks for newbies published by me about various areas of internet marketing and social networking. “Business Tweets for Newbies” can be read on PC, MAC, Iphone, Ipod Touch, Kindle and Ipad.

Business Tweets for Newbies is the essential guide and a must read if you intend to promote you and your business through Twitter. It will teach you how to use Twitter to create a network of followers, enhance the branding of your business and advertise successfully. The chapters of this ebook answer to these questions: How to build a quality list of Twitter followers? The best tools to help you get the most from Twitter? How to turn the Twitter Followers into customers? How to maximize your Twitter traffic? Which are the common mistakes you will have to avoid? Also in the ebook are presented the resources which will help you get the most from your business promotion through Twitter. “Business Tweets for Newbies” can be downloaded here.

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Facebook History Revealed

Here is the short history of Facebook, the biggest social networking site from the planet. What begins as an online place for college students to know each other has been transformed into a global online phenomenon.

Facebook, or TheFaceBook as it was called at the beginning was launched in 4th of February, 2004.

Mark Zuckerberg, a Harvard University student started the site as a way for his fellow students from Harvard to get to know each other. At that time, the site was opened only for certain students and it wasn’t perceived as a business even it has funds at disposal. Mark saw this website as an alternative to spend more wisely the time after school. Mark was still in the school when the site started to grow at an incredible rate. As to discuss the initial funders, they received money from individuals like Peter Theil, Accel Partners, Greylock partners and from the advertising deals with Microsoft and iTunes.

The students which were members started to recommend Facebook to other students and the fellows from other universities started to have possibility to join the site. Until 2006, Facebook was not open to the public.

After the site was live for a period, Mark brought for helping to grow the site Dustin Moskovitz and Chris Hughes. A fem months later, Zuckerberg and Moskovitz dropped Harvard to concentrate on growing Facebook. Facebook, as we know it today was started in August 2005 when the company bought the domain with 200,000 USD from a company called About Face.

In 2006 we find Facebook facing a tremendous growth. Many more school, universities and businesses started to be part of the network. Starting with September 2006, anyone above 13 years old is eligible to have an account on Facebook. Being part of na network wasn’t a requirement anymore.

In March 2006 there were rumours about a potential acquisition of Facebook by Google. They made an offer for 750 million USD but the Facebook management dropped it because they thought of 2 billion USD.

Microsoft was also on the short list of potential acquisitors, but in the end they just bought 1,5% from shares and started a huge advertising contract with Facebook.

When things started to look tremendous, ConnectU, another Harvard based social networking site claimed that the founder of Facebook stole some of the codes from their software. In the end, the lawsuit was dropped and Facebook started to move forward.

The idea of community was at the base right from the beginning and it is also now, even if the
site is much, much bigger. All players, the developers, personal users and business users understood how important is to keep the spirit of community alive both for Facebook success and their own.

The Facebook team is very interested to make their community happy and that’s why they add new features all the time and if they identify new needs from customers, to fulfill them.This web 2.0 site is a great resource for your social media marketing efforts so include it in your marketing weapons.

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15 aprilie, Ziua Agentului Imobiliar

Perioada de boom sau recesiune, imobiliarele reprezinta un domeniu de activitate foarte interesant si unde tranzactiile si consultanta ofera in orice moment oportunitati de castig ce pur si simplu nu pot fi trecute cu vederea.

Astazi, a organizat la Hotel Ramada Nord un eveniment de o zi împreună cu Asociaţia Română a Agenţiilor Imobiliari (ARAI) la care au participat peste 250 de invitaţi din domeniul imobiliar. Eu am ajuns dupa pranz, fiind interesat in special de sesiunea de training sustinuta de Christian Nowotny, un antreprenor de succes in brokeraj imobiliar din Viena si Dragos Dragoteanu, cel de la care am avut sansa sa invat secretele acestui business ametitor ca o tura intr-un rollercoaster.

In cei 21 de ani in sectorul imobiliar, Christian Nowotny a realizat un portofoliu de vanzari in valoare de peste 250 milioane Euro iar cifra de afaceri inregistrata in 2009 de agentia lui din Viena este de peste 1 milion Euro. Portofoliul lui vine completat si de numeroasele certificari in domeniu dintre care CIPS (Certificed international property specialist), MSc (Master of Science in real estate), mentor Buffini certificat pentru toate programele.
Fiind pozitionat foarte bine pe scara succesului in domeniul imobiliar international, Nowotny a participat in calitate de speaker la numeroase evenimente de prestigiu organizate in Germania, Austria, Grecia, Turcia, Bulgaria, Romania, USA, Dubai si Spania de catre companii de elita, precum Remax.

Interviurile acordate unor publicatii din Austria si Bulgaria ii consolideaza statutul de formator in domeniul imobiliar.

Speech-ul lui Christian a fost foarte profi si la obiect, bazat pe experienta si nu pe teorie, ii felicit pe partenerii de la Remax si mai ales pe Adrian Sischin pentru alegerea excelenta a speaker-ului. A fost una dintre acele zile in care acumulezi idei noi pe care le poti folosi imediat.

Dragos a avut un speech de 15 minute in care a comprimat cel putin o ora de continut si care cred ca a socat audienta care nu e obisnuita cu stilul lui. De fapt, daca stau bine sa ma gandesc, primele articole despre domeniul imobiliar au fost publicate chiar in revista Euro Invest. Unul dintre ele era legat de perspectivele rezidentiale ale cartierului Pipera. Cred ca le voi scana la un moment dat si sa le adaug in arhiva blogului.

Ideea cu ziua agentului imobiliar mi s-a parut potrivita, de ce nu? Iar dupa-amiaza a fost una fructuoasa. Another lovely day!

What Are Vlogs – Video Blogs?

Vlogs means a number of webpages where videos are published instead of articles. For Search Engine Optimization reasons, and also to be as explicit as possible they are accompanied by photos, text and even comments to be able to be categorised better. This trend came from two directions:

1. People prefer to deal with persons they know so a video appearance or pitch is much more effective than a text which can be written by anybody who wants to hide his identity.
2. The tone of communication through internet, especially due to the xplosion of social networks is more an more familar, buddy style, and a video helps this.

Also the algorythms of the search engines changed and pictures and videos are indexed and loved by them. Vlogs can be accessed not only through computers but also through mobile devices as mobile phones, smart phones and other gadgets. Usually, after creating a video you upload it to a video sharing site and after, through the embeed code you copy and pase it to any site or blog you want. Also, using the RSS technology you spread the video through internet to be seen by as many people as possible.

Videos are used for:

1. driving traffic to a website, squeeze age or affiliate link;
2. Search Engine Optimization – to build consistency for some keywords of interest to you;
3. to build an online reputation for you and your company;
4. to start new ideas, to spread them through the internet buzz and word of mouth;
5. to explain better something which can be misunderstood from a text.

The basics of a regular blog and of Vlog are the same but Vlogs seems simpler to manage. When you will join a video blogs community, the first step will be to create your own channel. After this step you will start organizing the data you have at disposal, like your favourite shows, podcasts and videos and also to upload your own and spread them all over the internet. Of course, anything depends on your interests. If you want just the whole world to see your new cat eaing and you gain 1 million visitors the result will be claps of hands from pet owners and pet lovers. The sme amount of visitors for a video pointing to something for sale can mean a lot of money in your pocket.

Vides should be included in any marketing and advertising campaign so knowing how to deal with them will be of a great help to you.

11 Tips and Advices to Empower Your Video Marketing Efforts

Videos are one of the best method to present and promote online products and services. At the beginning of the internet the search engines indexed only texts but in the recent past due to the explosion of the rich media, also pictures and movies uploaded started to be indexed.

And you know that if a picture or a video is of interest to somebody, it is immediately shared through Social Media sites and becomes viral almost immediately. That’s why you need to be prepared for your movie to be shared on other websites and blogs.

We gathered 11 tips and advices which will empower your video marketing efforts.

1. Accompany the films uploaded with all the details – author, title, description and keywords;
2. Introduce the word “video” in the filename;
3. Include links with articles on the same topic and also related clips in the page where you post them;
4. Use general SEO principles for optimizing, one movie for every url, unique urls if possible;
5. Your site needs to load faster so use the embed capabilities of the player;
6. Allow visitors to bookmark your video, rate them, comment on them, embed the to their websites and blogs;
7. Upload them to the main video sharing websites;
8. Create a site map of the movie using mRSS feed;
9. In the texts surrounding our creation use the keywords of interest to be optimized for the search engines;
10. For knowing which keywords are relevant use the regular keyword tools;
11. In any web activity you need to track the performances of your actions so use a tool to track your visitors;

Cursul OPEN Social Media pentru Companii

Retelele sociale reprezinta cel mai mare fenomen din istoria Internetului. Petrecem din ce in ce mai mult timp accesand Facebook, Twitter sau Linkedin iar clientii si potentialii nostri clienti si-au creat deja conturi in aceste retele sau isi vor crea in viitorul apropiat. Cursul OPEN Social Media pentru Companii este un workshop interactiv destinat specialistilor in vanzari si marketing, directori de resurse umane, middle si top management din companii romanesti si straine.

Primul curs se va desfasura pe data de 23 aprilie, intre orele 9.00 – 17.00 la Hotelul Howard Johnson din Bucuresti.

Programul cursului:

9.00 – 9.15

- Ice Breaker

9.15 – 10.45

- Consideratii generale despre Retelele Sociale;
– Concepte de baza despre promovarea profilului personal de business si al unei companii prin
intermediul Social Media;
– Prezentarea principalelor Retele Sociale internationale si romanesti de utilizat in functie de
produsele/serviciile/compania de promovat;
– Cum comunicam in retelele sociale pentru promovarea unei companii? Cum comunicam
despre noi in raport cu compania pentru care lucram?
– Ce formate au cel mai mare impact si cum trebuie creat mixul de succes – text, foto
si video?
– De ce este necesar sa avem un branding online personal si cat de importanta este sinergia cu
brandul offline si online al companiei?

10.45 – 11.00

11.00 – 12.30
– Pro si contra retelelor sociale, avantaje si dezavantaje;
– De ce motoarele de cautare “iubesc” continutul adaugat pe retelele sociale si cum putem atrage
vizitatori targetati pe orice site/blog?;
– In eventualitatea in care compania deruleaza deja campanii cu buget de marketing prin
intermediul retelelor sociale, cum pot angajatii sa contribuie la succesul acesteia prin
comunicarile personale?
– Cum realizam o matrice de promovare prin Social Media care sa fie scalabila si usor de
transformat in functie de modificarea tendintelor pietei online? Care este rolul comunicarii angajatilor in
cadrul acestei matrici?

12.30 – 13.30
Pauza de pranz

13.30 – 15.00
– Elaborarea unei politici a companiei pentru Social Networking sau adaptarea politicii corporate
la specificul local; elemente de luat in considerare, parghii de masura si control;
– Social Media este considerat mediul in care talentele sunt cel mai usor de abordat si atras in
companie – avantaje si riscuri;
– Cat de mult comunicam prin Retele Sociale si care sunt limitele peste care daca trecem
secretul profesional si confidentialitatea pot avea de suferit?

15.00 – 15.15

15.30 – 17.00

- Ghid avansat blogging. De ce un blog? Daca am deja unul cum sa-l transform intr-un serviciu
PR 24/24, 7 zile pe saptamana?
– Metode de cuantificare a rezultatelor obtinute prin promovarea in retelele sociale.

Cursul este prezentat de mine, costul este 699 lei (tva inclus) ce cuprinde sesiunea de training, materiale de curs, masa de pranz, cafea si racoritoare. Numarul maxim de participanti este 15, urmatorul curs urmand sa fie programat in luna mai. Participatii vor primi diploma de participare de la Academia Online Feed Forward, ebook-ul in format retail DVD Ghidul Retelelor Sociale Editia 2010 in ambalaj personalizat si un discount de 50% daca vor dori sa se inscrie ulterior la cursul online de afaceri pe internet organizat de Academia Online Feed Forward.

La cerere, organizam cursuri Social Media personalizate in cardul companiilor, in romana sau engleza la care pot participa maxim 15 persoane/ sesiune. Cursurile personalizate vor fi sustinute dupa o analiza prealabila a necesitatilor companiei pentru o cat mai mare valoare adaugata.


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